The line between content and commerce is increasingly getting blurred. Creators are launching multi-million Dollar brands and businesses, people on TikTok are getting rich making affiliate content and established brands are fighting to reach a younger demographic through user-generated content.
So, in this podcast I am aiming to keep up with everything that is happening in this fast-paced space. It is a Podcast about Social Commerce, Live Shopping, the Creator Economy, Creator-led Brands - and everything else that blends content and commerce.
#28 - Timothy Sanchez-Vega: From most-copied Creator to best-known TikTok Expert
In this in-depth interview, Tim Sanchez-Vega shares his journey from YouTube creator to social commerce and TikTok Shop pioneer. He is probably the best-known creator in the social commerce space, regularly interviewing the leading figures in a rapidly evolving industry. You can find his interviews at Shophouse Media. Discover his strategies for success, the challenges he faced, and his vision for the future of social commerce and influencer marketing.
Chapters
00:00 Technical Difficulties and Introductions
00:17 The Journey to Social Commerce
11:56 The Rise of TikTok Shop
18:42 Navigating Challenges and Finding Success
26:22 Scaling Affiliate Marketing Success
30:13 The Challenges of Outsourcing Content Creation
31:01 The Impact of Voice Replication on Branding
32:52 Navigating the TikTok Shop Landscape
37:00 Transitioning to a Media Company
42:45 Building Partnerships and Sponsorships
48:51 Long-Term Vision for Social Commerce
55:27 Exploring Opportunities in China
26 Mar 2026
#27 - Ben Muir: From not understanding TikTok Shop to running one of the LARGEST Agencies worldwide!
In this interview, Ben Muir, CEO of Unsociable - one of the most successful TikTok Shop agencies worldwide - shares insights from his journey in social commerce and TikTok Shop. Discover how early viral content, strategic client selection, and industry evolution shape the future of social commerce and live shopping. Check out weareunsociable.com to learn more!
Chapters
00:00 Insights from Socom Conference
04:30 The Evolution of Social Commerce
07:17 The Journey of Unsociable
14:39 Key Moments and Breakthroughs
16:29 Working with Major Brands
23:56 Scaling Success: The Shark Ninja Journey
25:04 Building In-House Teams: A Strategic Approach
26:19 Evolving Strategies in a Competitive Landscape
29:38 The Importance of Product Fit on TikTok Shop
31:13 Transforming Legacy Brands: The Garnier Case Study
32:36 The Art of Client Selection: A CEO's Perspective
36:04 Operational Challenges: Balancing Growth and Stability
39:41 Global Expansion: Prioritizing Markets for TikTok Shop
43:21 Investing in Live Shopping: A Future Focus
45:57 The Rise of Influencers in Social Commerce
49:31 Future Trends: VR, AI, and the Evolution of Commerce
19 Mar 2026
#26 - Leroy ter Braak: The Rules for YouTube Success have changed
In this in-depth interview, Leroy ter Braak, a leading YouTube strategist, shares his insights on current YouTube trends, effective content strategies, and how creators can leverage data and business opportunities to grow and monetize their channels. Discover actionable frameworks, the importance of authenticity, and future trends like YouTube shopping.
Chapters
00:00 The Evolution of YouTube Strategies
02:38 The Ideal Framework for YouTube Success
05:41 Navigating the YouTube Algorithm
08:46 The Importance of Content Creation
11:35 Teaching and Consulting in YouTube Strategy
14:10 Advice for Beginners on YouTube
24:24 The Importance of Experience in Learning Video Creation
28:06 Frameworks for Video Creation: Customization vs. Standardization
31:08 Outsourcing for Efficiency: When and What to Delegate
35:53 Understanding YouTube Metrics: Beyond Click-Through Rate
41:42 Branching Out: Expanding Content Beyond Core Audience
47:57 Content Meets Commerce: Opportunities for Creators
54:54 The Future of YouTube Shopping and Social Commerce
Contact Moritz Schröder Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Moritz Schröder Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
