by Mavenfirst
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership! The podcast is produced by Mavenfirst.
Language
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Publishing Since
3/3/2025
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May 12, 2026
<p>“Spend less time discussing the value of marketing. Spend more time understanding how you can impact strategy and help execute it.”</p><p>This perspective defines the leadership philosophy of Susanne Ejsted Isaksson.</p><p>With experience from global companies like IBM and HPE, as well as Universal Robots, Susanne has worked with growth in complex, high-paced environments where clarity, not activity, determines progress.</p><p>She argues that if you constantly need to defend marketing’s value, you are not sitting where the most important decisions are made. </p><p>In this episode, we explore growth as a leadership discipline – and what it takes to turn market insight into strategic choices and revenue.</p><p>Listen to more about:</p><ul><li>Alignment starts at the top: Why clarity between leadership, board and commercial teams is essential for growth</li><li>From function to leadership: Why your role is to be an executive first, and use marketing as a lever – not a boundary</li><li>Turning insight into action: How market, customer and competitor understanding shape strategic decisions</li><li>Focus over activity: Why growth comes from making a few clear choices and aligning the organization behind them</li></ul><p>Susanne’s work focuses on helping leadership teams translate market insight into strategic choices and align the organization so the company can move faster than the market.</p><p><a href="https://dk.linkedin.com/in/susanneejsted"><u>Contact and follow Susanne on LinkedIn.</u></a> </p><p><br></p><p>Find out more about the podcast: https://www.mavenfirst.com/morning-brew-for-marketing-executives</p><p><br></p><p>This is a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader.</p>
April 28, 2026
<p>How do you move a massive $19 billion company – the world’s largest IT service provider – to a customer-centric strategy in just a few years? <strong>Katrin Marquardt, who leads Account-Based Marketing (ABM) for Financial Services and Insurances at Kyndryl in Germany</strong>, joins us to share their journey. </p><p>Kyndryl, which spun off from IBM in 2021, instantly became a global enterprise with 75,000 employees and 4,000 IT service customers. Katrin is here to tell how they made ABM the main way to stabilize their market presence and build trust with their most important accounts.</p><p>She also shares how to get full leadership commitment from the CEO and CMO to invest in ABM as a long-term strategy – and why that is crucial. </p><p>If you're a B2B marketing leader looking to get inspired and learn more about aligning with stakeholders, this episode is food for thought. You’ll hear more about:</p><ul><li><p>How do you move marketing from a 'supporting function' to an equal partner at the account team table?</p></li><li><p>What happens when a B2B company chooses ABM as its main strategy for growing its most important accounts?</p></li><li><p>How a 60-person global ABM team uses AI tools like Account 360 and Stakeholder 360 to act as a "force multiplier"?</p></li><li><p>What is the most important first step you need to get right to successfully start or scale your ABM program? </p></li></ul><p><a href="https://www.linkedin.com/in/katrin-marquardt"><u>Connect with Katrin on LinkedIn.</u></a></p><p><br></p>
December 22, 2025
Host Jani Hovila reflects on the first year of the Mavenfirst podcast, sharing insights into its strategic reasoning, subscriber data, production realities, and success measurements in this solo episode.
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Asbjørn Severin
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Delfin Vassallo
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Matti Tiitinen
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Viktor Wallström
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Helena Kappen
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Pia Posio
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Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
The podcast is produced by Mavenfirst.
This podcast updates daily.
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Yes, this podcast regularly features guests.
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