Mostly Growth

About Mostly Growth

Mostly Growth is a podcast from Mostly Media where go-to-market strategist Kyle Poyar and CFO CJ Gustafson break down how modern companies make money. Each episode focuses on pricing, monetization, and benchmarks—translated into clear tactics and playbooks you can actually use. Built for finance, product, and sales operators who want to think like owners and be the CEO of their role.

Publisher

Mostly Media

Category

business

Language

en

Explicit

No

First episode

26 Sept 2025

Latest episode

26 Jun 2026

Latest episodes

75 episodes in the feed.

1. 

   26 Jun 2026

   AI for GTM: What Works and What’s Overhyped

   In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ blind-rank the AI go-to-market use cases that are actually worth caring about. They break down AI lead scoring, sales research briefs, synthetic ICPs, micro-campaign agents, competitive intelligence copilots, AI CRMs, LinkedIn ghostwriting, and why some AI workflows feel more like vitamins than painkillers. — SPONSORS: Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run (https://www.tabs.com/run) Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app (https://www.lightfield.app) and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle (https://www.beehiiv.com/kyle) and use code KYLE30 for 30% off your first three months. — LINKS: Mostly Metrics: https://www.mostlymetrics.com (https://www.mostlymetrics.com) CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ (https://www.linkedin.com/in/cj-gustafson-13140948/) Growth Unhinged: https://www.growthunhinged.com/ (https://www.growthunhinged.com/) Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ (https://www.linkedin.com/in/kyle-poyar/) Slacker Stuff: https://www.slackerstuff.com/ (https://www.slackerstuff.com/) Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ (https://www.linkedin.com/in/slackerstuff/) — RELATED EPISODES: Lime’s S-1 Breakdown: The $1.8B Scooter IPO https://youtu.be/aug8HSHwRnE (https://youtu.be/aug8HSHwRnE) Why Founders Are Posting Sad Dinners https://youtu.be/Zl6NSIHF2Gk (https://youtu.be/Zl6NSIHF2Gk) — TIMESTAMPS: 0:00 Intro banter: wine, hangovers, and Lime scooters 4:04 Show intro 4:27 Game: blind rank 8 AI GTM use cases 5:04 Use case 1: VP/C-suite AI chief of staff 6:57 Use case 2: synthetic ICP / digital twin 10:32 Sponsors — Tabs | Lightfield | beehiiv 13:33 Use case 3: writing LinkedIn posts in your voice 16:40 Use case 4: research briefs ahead of sales calls 18:42 Use case 5: vibe coding your own AI CRM 21:05 Use case 6: inbound lead scoring 24:24 Use case 7: micro campaigns via AI agents 26:36 Use case 8: competitive intelligence copilot 28:33 CJ's final ranking revealed 29:27 Credits #MostlyGrowthPodcast #AIStrategy #GrowthMarketing #SaaS #RevenueOperations

2. 

   24 Jun 2026

   AI Spend Is the New Cloud Bill

   In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down why AI spend is starting to look like the new cloud bill. They cover token usage, runaway experimentation, budget controls, and how finance teams can manage AI adoption without slowing everyone down. — SPONSORS: Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app (https://www.lightfield.app) and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle (https://www.beehiiv.com/kyle) and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run (https://www.tabs.com/run) — LINKS: Mostly Metrics: https://www.mostlymetrics.com (https://www.mostlymetrics.com) CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ (https://www.linkedin.com/in/cj-gustafson-13140948/) Growth Unhinged: https://www.growthunhinged.com/ (https://www.growthunhinged.com/) Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ (https://www.linkedin.com/in/kyle-poyar/) Slacker Stuff: https://www.slackerstuff.com/ (https://www.slackerstuff.com/) Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ (https://www.linkedin.com/in/slackerstuff/) — RELATED EPISODES: How Zapier's CFO Automated His Entire Finance Team https://youtu.be/XDaiLDfBob8 (https://youtu.be/XDaiLDfBob8) — TIMESTAMPS: 0:00 Car crash in the Hamptons 5:04 Topic intro: the token maxing era is over 5:51 Investors caused the problem 7:00 CFO data: cloud costs up 45% MoM 8:03 Pylon's $1.4M token bill 9:28 Sponsors — beehiiv | Tabs | Lightfield 12:29 Tip 1: don't go all-in on one provider 13:28 Play them against each other 14:54 OpenAI is throwing free trials at people 17:00 Use the price cut rumors as leverage 18:34 Tip 2: audit by team and user 19:51 Budget AI like a benefits load 21:05 Tip 3: budget envelope over headcount 22:47 Carve out an experimentation budget 23:40 Tip 4: default teams to cheaper models 25:07 AI routing and model brokers 25:56 Tip 5: celebrate when people skip AI 27:25 Deterministic beats AI where it works 28:09 Quantify wins before scaling 29:36 Cloud cost management as the precedent 30:12 Should there be a Chief AI Officer? 31:21 Credits #MostlyGrowthPodcast #AIStrategy #SaaS #ProductMonetization #FinanceLeadership

3. 

   19 Jun 2026

   Where Did All the 130% Net Dollar Retention Go?

   In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ go dumpster diving through SEC filings to find out what happened to the once-common 130% net dollar retention rate. They break down Workday, SaaS retention metrics, disappearing disclosures, and why the market’s best expansion stories may be getting harder to find. — SPONSORS: Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app (https://www.lightfield.app) and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle (https://www.beehiiv.com/kyle) and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run (https://www.tabs.com/run) — LINKS: Mostly Metrics: https://www.mostlymetrics.com (https://www.mostlymetrics.com) CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ (https://www.linkedin.com/in/cj-gustafson-13140948/) Growth Unhinged: https://www.growthunhinged.com/ (https://www.growthunhinged.com/) Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ (https://www.linkedin.com/in/kyle-poyar/) Slacker Stuff: https://www.slackerstuff.com/ (https://www.slackerstuff.com/) Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ (https://www.linkedin.com/in/slackerstuff/) — RELATED EPISODES: Navan’s CFO on the Capital Allocation Mistakes Companies Keep Making https://youtu.be/siwzJSRXAvY (https://youtu.be/siwzJSRXAvY) Escaping the AI Thirst Trap: Building Products That Actually Last | Des Traynor https://youtu.be/LLtMIoppG3Y (https://youtu.be/LLtMIoppG3Y) — TIMESTAMPS: 0:00 Intro: where did the 130% NDRs go? 1:10 Workday: the canary in the coal mine 2:18 SEC asks Workday for their NDR 3:04 Workday says: we'd rather not 4:02 It's not just Workday 4:49 The NDR peak: a guessing game 5:50 NDR was never calculated consistently 9:29 Sponsors — Lightfield | beehiiv | Tabs 12:29 Flavor 1: just stop reporting it 12:59 Flavor 2: vague language instead of numbers 14:24 Flavor 3: report once a year 15:29 157% to 117% in 12 months 16:07 How many are in the 130 club today? 17:23 Where the threshold actually matters 18:03 Median: 124% peak to 110% today 19:14 Why it dropped 20:46 The case for transparency 22:29 AI credits not showing up as NDR 26:00 10 NDR points = 1x valuation multiple 28:28 The trough of pain: who fell furthest 29:53 Companies that never reported at all 30:37 Shoutout to the ones still disclosing 30:51 Credits #MostlyGrowthPodcast #SaaS #Investing #ProductMonetization #StartupMetrics

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings