The Laundromat Business: Passive Income? Not Exactly. | Cat Chalpin
According to TikTok, buying a laundromat is a great way to generate passive income.
But is it really?
This week, I'm joined by my longtime friend and former radio colleague Cat Chalpin, who decided to open Pop In Laundry in Poughkeepsie, NY.
We talk about what it actually takes to open and operate a laundromat, from spending a small fortune on equipment and finding good employees to marketing the business, attracting customers, and dealing with the unexpected.
Cat admits it's the hardest thing she's ever done, the business hasn't broken even yet, and it's definitely NOT passive income.
Would she do it again? Absolutely.
We also settle the age-old question: Is it laundromat or laundrymat?
Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly.
Facebook: @MostlyMarketingwithMattWilson
TikTok: @mostlymarketingpodcast
Twitter/X: @MarketingMattW
Give it a listen and let us know what you think!
8 Oct 2026
Baseball Is the Best Sport. The NFL Is the Best Brand.
Baseball is the best sport.
But being the best product doesn’t necessarily mean you have the best marketing.
In this episode, I make the case for baseball, explain why the NFL might be the best-branded sports league in America, and look at how the WNBA has figured out something every brand should pay attention to: people follow people.
We’re talking playoff odds, NFL Sundays, fantasy football, RedZone, 18.7 million viewers per game, and how WNBA players are using social media to build fandom beyond the teams they play for.
MLB: Best product.
NFL: Best brand.
WNBA: Best social personality marketing.
Agree? Great. Disagree? Your opinion may be wrong.
Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify.
Stay connected:
👍 Like us on Facebook: @MostlyMarketingwithMattWilson
🎵 Follow us on TikTok: @mostlymarketingpodcast
🐦 Follow Matt on Twitter: @MarketingMattW
Give it a listen and let us know what you think!
1 Oct 2026
I’d Rather Get a Root Canal: Switching Your CRM & DMS
What happens when a car dealership decides to switch its CRM AND DMS at the same time?
Dave Stalvey, Director of E-Commerce Sales at Bozard Ford, joins me to talk about exactly that, including why they made the move, preparing hundreds of employees for the change, flipping the switch over July 4th weekend, and dealing with everything that inevitably didn't work on Day 1.
We get into dealership technology, CRM and DMS implementation, employee training, going paperless, breaking old processes, and why preparation and teamwork matter more than the technology itself.
Plus: Would Dave rather do another CRM/DMS conversion or watch 45 minutes of Tom Brady highlights? Find out in this episode
Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, and Spotify.
Stay connected:
👍 Like us on Facebook: @MostlyMarketingwithMattWilson
🎥 Follow us on TikTok: @mostlymarketingpodcast
🐦 Follow Matt on Twitter: @MarketingMattW
Give it a listen and let us know what you think!
Who has been a guest on Mostly Marketing with Matt Wilson
Names identified in recent episode analyses. Showing up to five guests.
Phil McTaggart
Jack Drake
Vikrant Mathur
Grace Agostino
Chad Graves
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
9 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 51 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
71
Social presence
0
YouTube
0
Engagement
77
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Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Mostly Marketing with Matt Wilson
Who hosts Mostly Marketing with Matt Wilson?
Matt Wilson host the show. Published by Matt Wilson.
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The show publishes bi-weekly, based on its RSS feed.
Does Mostly Marketing with Matt Wilson take guests?
Yes. Guests have been identified in episode analyses.
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