A Podcast all about Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.
Mostly Marketing with Matt Wilson
Claim This Podcastby Matt Wilson
5.0(12 reviews)
153 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
51
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality71
Social0
YouTube0
Engagement77
Podcast Overview
A Podcast all about Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.
Language
🇺🇲
Publishing Since
5/16/2019
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See how your podcast performs across key metrics
51
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality71
Social0
YouTube0
Engagement77
7
Excellent Areas
1
Good Performance
11
Growth Opportunities
excellent
Episode Length
22 minutes
Performing excellently!
good
iTunes Tags
6.5/10
Recommendations available
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needs improvement
Publishing Consistency
Every 15 days
Recommendations available
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Recent Episodes
June 23, 2026
17-Year-Old Leads, Broken CRMs, and Other Dealer Problems
<p>Fun chat with Phil McTaggart, Director of Internet Marketing at Johnson Auto Plaza in Colorado.</p><p>Phil has one of the more interesting jobs in automotive right now: helping a successful, old-school dealership figure out how to balance decades of traditional advertising with the realities of digital marketing in 2026.</p><p>We talk about everything from convincing ownership that paid search is a thing, to cleaning up CRMs with 17-year-old service leads still sitting in them, to why so many dealers ignore their most valuable asset: their customer data.</p><p>Along the way, we debate high-funnel marketing, why sales teams should know what marketing campaigns are running, whether Amazon really wants to sell cars, and how AI might eventually judge your dealership based on a random Reddit comment from someone you've never met.</p><p>We also discuss why dealerships overcomplicate things, why "because I listen to that radio station" is a terrible advertising strategy, and how Phil reinvented his career after a serious health diagnosis forced him off the showroom floor.</p><p>If you're in automotive, you'll probably find yourself nodding along. If you're not, you'll at least learn why car guys can spend 20 minutes arguing about a CRM.</p><p>Enjoy the conversation.</p>
April 9, 2026
The Danbury Weather Guy
<p>If you live anywhere around Western Connecticut, you probably don’t check the weather app anymore… you check Jack Drake.</p><p><br></p><p>In this episode, Matt sits down with the “Danbury Weather Guy” to talk about how he built a massive local following just by consistently showing up, explaining the weather in a way people actually understand, and not overhyping every storm.</p><p><br></p><p>They get into:</p><p><br></p><p>How it all started (with no real plan)</p><p>Why avoiding sensationalism has actually built more trust</p><p>What goes into creating his daily forecasts and contentAnd how he’s beginning to monetize it with sponsors and new ideas</p><p>It’s also a really interesting look at how local media is evolving, this isn’t a TV station, it’s one person with the right information, delivering value every single day.</p><p><br></p><p>If you’ve ever thought about building an audience, this episode is a great reminder that consistency and trust still win.</p>
March 31, 2026
Creators Are Skipping Social… And Going Straight to TV
<p>Creators are starting to skip social platforms entirely… and go straight to TV.</p><p><br></p><p>Streaming — FAST and AVOD — is evolving quickly, and it’s no longer just “free junk TV.” It’s becoming a real destination for content, creators, and advertisers.</p><p><br></p><p>At the same time, AI is leveling the playing field — giving small and mid-sized businesses the ability to compete with much larger brands in ways we haven’t seen before.</p><p><br></p><p>In this episode, Matt sits down with Vikrant Mathur, Co-Founder of Future Today, to break down what’s actually coming in 2026 — from the rise of creator-led TV, to the maturation of FAST platforms, to how AI is reshaping advertising at every level.</p><p><br></p><p>If you’re a marketer still thinking in terms of just Meta and Google… this one’s worth your time.</p><p><br></p><p>Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.</p>
153 total episodes available
Recent guests on Mostly Marketing with Matt Wilson
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Matt Spiegel
Guest
Jonathan Gudai
Guest
Mia Umanos
Guest
Robert Weiss
Guest
Todd Smith
Guest
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Frequently asked questions
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- What is Mostly Marketing with Matt Wilson?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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