July 23, 2024
93। What You Need To Know To Finally Make Meta™ Ads Work For You with Sophie Griffiths
<p id="docs-internal-guid-a41f41dc-7fff-0d01-446a-af1d2e6e425b" dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Before jumping into Facebook ads, it's super important to figure out if your business is actually ready.</span></p> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> </p> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> This week, I had the pleasure of chatting with Sophie Griffith, a Facebook ads specialist</span> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Sophie, who boldly swapped her corporate gig for entrepreneurship after maternity leave, shared her incredible journey and top-notch tips!</span></p> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> </p> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Facebook ads are a game-changer for business growth, but you've got to play it smart! By gauging if your business is ready, tapping into the magic of ads and social media working together, and being savvy with your budget, you can craft ad campaigns that really pack a punch 👊</span></p> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> </p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> In this episode, you’re going to learn:</span></p> <ul> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Use social media to build a community and nurture relationships with potential clients.</span></li> <li dir="ltr" style="line-height: 1.38; text-align: justify;" role= "presentation"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Engage with your audience through comments, messages, and posts to build trust and loyalty.</span></li> <li dir="ltr" style="line-height: 1.38; text-align: justify;" role= "presentation"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Use Facebook ads to amplify your social media content, reaching a broader audience.</span></li> <li dir="ltr" style="line-height: 1.38; text-align: justify;" role= "presentation"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Allocating a portion of your budget to testing different ad creatives and audiences.</span></li> </ul> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Learn more about Sophie Griffith:</span></p> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Website:</span> <a style="text-decoration: none;" href= "https://sophiegriffiths.co/"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://sophiegriffiths.co/</span></a></p> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Instagram:</span> <a style="text-decoration: none;" href= "https://sophiegriffiths.co/instagram"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://sophiegriffiths.co/instagram</span></a></p> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> </p> <p dir="ltr" style= "line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Learn more about Suzy and Mothers of Enterprise Podcast:</span><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Have you heard about my shiny new</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Time + Money Booster</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> calls? If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (did I mention they’re completely free??)</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">...</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> 👉</span><a style="text-decoration: none;" href= "https://academy.mothersofenterprise.com/time-money-call"><span style="font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Click here to get booked in</span></a><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">👈</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> </p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ** 📈 Ready to kick your career into high gear? Join</span> <a style="text-decoration: none;" href= "https://www.dreambusiness.school/?r_done=1"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Dream Business School</span></a><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> </p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Website:</span> <a style="text-decoration: none;" href= "https://www.mothersofenterprise.com/"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #1155cc; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.mothersofenterprise.com/</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Mothers of Enterprise (Instagram):</span> <a style= "text-decoration: none;" href= "https://www.instagram.com/mothersofenterprise/?hl=en"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #1155cc; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.instagram.com/mothersofenterprise</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Mothers of Enterprise (Facebook):</span> <a style= "text-decoration: none;" href= "https://www.facebook.com/mothersofenterprise"><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #1155cc; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.facebook.com/mothersofenterprise</span></a><span style= "font-size: 11pt; font-family: Nunito,sans-serif; color: #000000; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p>