EP 223: Why Being Yourself Grows Your Agency Faster.
Google Ads or Meta Ads? In this episode of Mountain Collective Podcast, I sit down with Leonard at ecomtrada (https://www.instagram.com/lennard.ecomtrada/), a Google Ads specialist who built an e-commerce ad agency and went from white-label work to onboarding 16 clients in six weeks.
We start with the Tesla flip stunt and then get into how Google Ads captures existing demand while Meta Ads creates it. We also cover ad fatigue, shrinking attention spans and what it takes to stand out as an agency in a crowded market.
We also talk about AI and automation: why Leonard has automated roughly half his tasks, why you should start from a real problem instead of a cool tool, and whether Google can still compete with ChatGPT and Claude. We get into agentic checkouts and the future of webshops too.
If you run or want to start an agency, freelance, or work in marketing, this one is for you.
In this episode:
Google Ads vs Meta Ads: demand capture vs demand creation
Why Google Ads doesn’t suffer from ad fatigue the way Meta does
Why people choose people, not agencies
Scaling 100x: fast spike or slow build?
How Leonard went from boredom in Aruba to running Google Ads across the Caribbean
Fake it till you make it vs real expertise
AI, automation and the “I can just build it myself” trap
Will Google lose the AI race? Agentic checkouts and the future of e-commerce
Authenticity, LinkedIn cold outreach and building real connections
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https://www.instagram.com/lennard.ecomtrada/
14 Oct 2026
EP 222: How Being Present Unlocks Creativity
"A leaf brushed me head top on a walk in an Amsterdam park, and it pulled me into the present".
That moment led to a short solo episode on why boredom and the unknown present are where creativity comes from.
Key points
Awareness comes before thinking. It is noticing something as it happens, before the mind adds labels or stories.
The present feels unsafe. It is unknown, so we escape into the past (our stories) or the future (our plans), which both feel safe.
Over-planning kills creativity. A painted canvas is the past and a planned future is already written. Only the present is blank.
Boredom is the doorway. It is what we feel when the mind runs out of known material, and that empty space is where creativity starts.
Stillness gives clarity. Like ripples settling on water, the mind clears if you sit with it long enough.
Start small. Sit with yourself for 2 minutes, then 10, then 20, and let your thoughts about the past and future run out.
No scripts, no edits. The host doesn’t polish his episodes, because polishing would hide the point of the podcast, which is simply to be.
Coming up: At least three guest episodes, plus website updates.
26 Sept 2026
EP 221: How I’m Navigating My Identity & Creative Journey
A solo reflection on identity, freedom, creativity, and the different versions of myself I moved through this year.
In this episode, I look back at the first three quarters of the year — what changed, what challenged me, what I learned, and where I’m going next.
In this episode:
Q1 — Reckoning: what I was confronted with at the beginning of the year
Q2 — Reframing: the shift in perspective that changed how I saw myself and my work
Q3 — Rebuilding: putting a new identity into practice and seeing what happens when you actually live it
Beyond Q3 — Becoming: where I’m heading next, what I’m building, and the identity I’m choosing to carry forward
A conversation about becoming, creating, and learning to move through life with more clarity and freedom.
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https://mountaincollective.studio/ (https://mountaincollective.studio/)
https://www.instagram.com/mourad.bahrouch (https://www.instagram.com/mourad.bahrouch)
Who has been a guest on Mountain Collective Podcast
Names identified in recent episode analyses. Showing up to five guests.
Jaehun Park
Afsha Iragorri
Asad Ayub
Daniel Maarleveld
Milton Cato
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
10,184
Score snapshot 15 Sept 2025
Spotify
4.6 / 5
31 ratings
Podcast Authority Score: 65 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
81
Social presence
0
YouTube
72
Engagement
51
Contact Mountain Collective Podcast
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