When you “move the stairs” you take the steps other people might not, to build customer loyalty, nurture great relationships with the media, and build a resilient brand. Join us each week as we help you build your business with Brand Protection PR™!
Do You Think Anyone Will Help Me? The Question That Shaped Kidney Convo
“Do you think anyone will help me?”
A young man waiting for a kidney asked Brian Tiell, the Executive Director of "Next Step Next One," that question after losing his job while undergoing dialysis. Brian couldn’t shake it. The moment helped sharpen the mission behind Next Step Next One and the Kidney Convo, where stories of purpose, fear, hope, and human connection help people see living kidney donation differently.
Through the lens of Brand Protection PR, Brian and kidney recipient Rachelle Bryant explain how storytelling through candid conversation can correct misconceptions, build trust, and make difficult subjects easier to discuss. They also share the emotional realities people rarely see, from the uncertainty of waiting for a transplant to the healing that can begin when someone finally has space to tell their story.
Listen to the latest Move the Stairs episode to hear how education and vulnerability can help people feel seen, inspired, and less alone. If you enjoy the conversation, subscribe to Move the Stairs and share the episode with someone who should hear it.
29 Jul 2026
When Fans Take the Mic: The World Cup’s Unscripted PR Win
You can plan the tournament, prepare the stadiums, and build the campaign, but you cannot manufacture an entire crowd, international visitors included, singing “Country Roads,” the same group discovering biscuits and gravy, or a volunteer’s excitement turning him into a viral symbol of American hospitality.In this episode of the Move the Stairs Podcast, the M&C team looks at the 2026 World Cup through the lens of Brand Protection PR and what happens when careful preparation leaves room for spontaneity. The host cities and invested brands that made the most of the moment were paying attention to what fans were already sharing and found smart ways to build on that energy without losing what made it feel genuine.Listen to the latest Move the Stairs episode for a conversation about how unscripted moments can strengthen reputation, deepen trust, and create more impact than the most pre-planned, polished campaign. And if you like what you’re hearing, subscribe so you don’t miss the next episode.
25 Jun 2026
Kiss Cam Crisis: What One Viral Moment Taught Us About Brand Protection
A concert kiss cam clip, a few seconds of shocking footage, and suddenly, a company’s leadership, employee trust, and public credibility are all on the line. In this Move the Stairs episode, we break down the “Astronomer” viral moment through the lens of Brand Protection PR; what to do first, why silence invites the internet to fill in the blanks, and how to communicate clearly when the crisis is personal but the fallout is corporate. We also dig into the crisis planning that most companies forget, employee-first communication, succession planning, and getting a credible statement out fast enough to stop rumor-driven narratives from taking over.
Like what you hear? Be sure to subscribe and never miss an episode!
Who has been a guest on Move the Stairs: Brand Protection PR™
Names identified in recent episode analyses. Showing up to five guests.
Deanna Campos-Miller
Lindsey Larson
Jessica Sidener
Kerry Hinkle
Justin Ward
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
7 ratings
Podcast Authority Score: 43 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
58
Social presence
0
YouTube
0
Engagement
68
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Guest appearances
Books guests
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Questions about Move the Stairs: Brand Protection PR™
Who hosts Move the Stairs: Brand Protection PR™?
[Host Name] host the show. Published by mandccomms.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Move the Stairs: Brand Protection PR™ take guests?
Yes. Guests have been identified in episode analyses.
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