When you “move the stairs” you take the steps other people might not, to build customer loyalty, nurture great relationships with the media, and build a resilient brand. Join us each week as we help you build your business with Brand Protection PR™!

Move the Stairs: Brand Protection PR™
Claim This Podcastby mandccomms
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Podcast Overview
When you “move the stairs” you take the steps other people might not, to build customer loyalty, nurture great relationships with the media, and build a resilient brand. Join us each week as we help you build your business with Brand Protection PR™!
Language
🇺🇲
Publishing Since
9/3/2020
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Recent Episodes

June 25, 2026
Kiss Cam Crisis: What One Viral Moment Taught Us About Brand Protection
A concert kiss cam clip, a few seconds of shocking footage, and suddenly, a company’s leadership, employee trust, and public credibility are all on the line. In this Move the Stairs episode, we break down the “Astronomer” viral moment through the lens of Brand Protection PR; what to do first, why silence invites the internet to fill in the blanks, and how to communicate clearly when the crisis is personal but the fallout is corporate. We also dig into the crisis planning that most companies forget, employee-first communication, succession planning, and getting a credible statement out fast enough to stop rumor-driven narratives from taking over. Like what you hear? Be sure to subscribe and never miss an episode!

April 29, 2026
Journalists Don’t Just "Report," The Career Skills You’re Sitting On
Journalists are walking, talking "skill sets", even if they’ve never been told that out loud. In this unique episode of the Move the Stairs Podcast, we talk candidly about our team's experience transitioning from news to PR, and what worked when moving on from the newsroom. By listening to this podcast, you'll learn how to: - Lead with your skills (not a job title) - Use 15-minute networking interviews to expand your network - Prioritize warm introductions over “spray and pray” applications. And if you’re stuck on "how do my skills map to this role," we share a simple AI-driven exercise to pressure-test your fit against any job description, identifying gaps before you ever walk into an interview.

February 25, 2026
Confident + Unprepared: The Duo Behind the “No-Plan” Problem
Six in ten business owners say they’re confident they’d handle a crisis well. Yet more than 70% admit they don’t even have a plan. It’s an unlikely mix, confidence without a playbook, and it can turn into a real problem the moment something goes sideways.In this Move the Stairs livestream, the M&C team breaks down why that confidence can evaporate overnight, especially when one frontline moment becomes a viral story. They unpack the real-life Senica rooftop bar incident in San Diego, where a tipping confrontation sparked a Reddit firestorm, triggered review bombing, and spiraled, all without any visible response from the brand.Listen in and walk away with a practical approach for forecasting common crisis scenarios, responding fast without pouring gasoline on the situation, and building the kind of trust that protects your reputation when the internet turns up the volume.
106 total episodes available
Recent guests on Move the Stairs: Brand Protection PR™
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Deanna Campos-Miller
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Lindsey Larson
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Jessica Sidener
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Kerry Hinkle
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Justin Ward
Guest
Nick Weaver
Guest
Meghan McCann
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Daniel Paul
Guest
Maya Saenz
Guest
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Frequently asked questions
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- What is Move the Stairs: Brand Protection PR™?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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