What if the difference between your business thriving and barely surviving isn't more capital, better timing, or a lucky break. Instead it’s the lessons you haven't learned yet from people who've already been exactly where you are?
Every episode, we sit down with founders, investors and business leaders who've actually built something. The ones who've risked their own money, made tough calls, navigated failures and created businesses that endure and turnover millions.
We talk about the decisions that kept them up at night. The pivots that worked. The mistakes that didn't. The moments when quitting looked easier than continuing. And the strategies, mindset shifts and lessons that made the difference between barely surviving and actually succeeding.
If you're building a business, you'll hear stories that validate what you're going through and give you insight you can apply immediately.
If you're thinking about starting, you'll get an honest view of what's actually involved and whether it's the right path for you.
If you've been doing this a while, you'll find others who understand the pressure you carry and the vision that keeps you going.
This is for the people building something meaningful. The ones willing to do what's difficult today for what matters tomorrow. The ones who understand that success comes from consistent execution, smart choices and pushing through when it gets uncomfortable.
Built Not Born In Business Podcast. Every episode could save you years of trial and error. Subscribe now.
Mr & Mrs in Business Christmas Special | Meet our newest team partner Alicia - Episode 41
In this festive 2025 edition of the Mr & Mrs in Business podcast, Chris and Helen sit down with Alicia, the newest team member at Two Krakens to share honest reflections on parenting, partnerships and the behind-the-scenes chaos of growing a business together.
This episode covers everything from filming confidence, client relationships and podcast nerves to hilarious Christmas traditions, parenting fails and what it’s really like juggling work, kids and ambition. You’ll hear about real-life challenges in business, personal growth and how Alicia made the brave leap back into the working world after prioritising her family.
If you’re a business owner or working parent, this episode is a warm reminder that nobody really has it all together and that’s okay. Pour a Baileys, enjoy the chaos and get ready to feel a little less alone in your business journey.
Two Krakens is growing and this episode shares why we’re so excited for 2026.
28 Nov 2025
End of Year Business Lessons That Actually Matter - Episode 40
As 2025 draws to a close, Chris and Helen sit down to reflect on the biggest business lessons they’ve learned this year. From negative brand associations and content repurposing, to listening to your body and knowing when to ask for help.
This episode covers everything from scaling businesses and facing online trolls, to how your team culture can be transformed with small, thoughtful changes like early finishes on Fridays. It’s real, raw and honest, exactly what Mr & Mrs in Business is all about.
They also share the story behind their latest documentary project, explain how they're planning for a huge 2026 and why it's OK to close a business if you’ve taken all the learnings from it. There’s inspiration here for business owners of all sizes and a reminder that it’s not about perfection, it’s about progress.
Whether you’re celebrating the wins or still pushing through, take a pause, reflect with us and head into the new year with purpose.
14 Nov 2025
Why Your Marketing Isn’t Working And What To Do About It - Episode 39
Marketing isn’t just ads, it’s every single interaction your business has. In this episode of the Mr & Mrs In Business podcast, Chris and Helen break down the truth behind effective marketing, why most businesses get it wrong and how real brand trust is built through consistency, personality and long-form content.
From bad habits on airplanes to bad habits on LinkedIn, this episode is part honest rant, part masterclass in what actually works when you’re trying to grow your business. They share how video and podcasting have powered the success of their own two brands, Thread A Pixel and Two Krakens, and why more businesses need to stop chasing likes and start building relationships.
They also dig into employee-generated content, brand consistency and the massive mistake many companies make by only posting from their business page. No matter your industry, this episode will show you how your team, your tone and your trust all shape your brand.
If you're tired of wasting time on content that doesn’t convert and you want to understand how to use your marketing to actually drive long-term business growth then this one’s for you.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
17,403
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 22 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
15
Social presence
0
YouTube
72
Engagement
0
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