An original podcast series from the Michigan Society of Association Executives where we explore the creative solutions achieved by associations navigating today’s turbulent business, regulatory, and social landscapes and the people who lead them.

MSAE Insight
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Podcast Overview
An original podcast series from the Michigan Society of Association Executives where we explore the creative solutions achieved by associations navigating today’s turbulent business, regulatory, and social landscapes and the people who lead them.
Language
🇺🇲
Publishing Since
12/14/2023
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Recent Episodes

May 26, 2026
Modernizing Member Support in a Changing Hearing Care Landscape
In this episode of Insight, host Ariel Backus speaks with Alissa Parady, CAE, executive director of the International Hearing Society (IHS), about her leadership journey and the evolution of the hearing healthcare profession during a period of significant industry change. Alissa reflects on her transition from government affairs into the executive director role and shares major initiatives undertaken during her first four years leading the IHSy, including the purchase and renovation of a new headquarters, modernization of internal systems through a CRM update and learning management system, and the launch of a redesigned website. The conversation also explores how the IHS has supported members through FDA-driven industry shifts, including the introduction of over-the-counter hearing aids, while continuing to advocate for hearing aid specialists and patient-centered care. Alissa discusses the organization’s efforts to strengthen workforce recruitment and professional development through initiatives such as the Help Hearing campaign, a dedicated career center, streamlined licensure preparation resources, and free continuing education opportunities. She also shares insights into building legislative influence through consistency, relationship-building, data, and advocacy focused on patient outcomes. MSAE Insight is produced by Association Briefings.

April 23, 2026
Supporting Michigan Veterinarians Through Policy, Wellness, and Engagement
In this episode of Insight, host Ariel Backus speaks with Bonnifer Ballard, CAE, CEO of the Michigan Veterinary Medical Association, about her transition into the role in June 2024 and the priorities shaping her leadership. Ballard reflects on what drew her to MVMA—including her passion for animals and the opportunity to lead an organization with both a PAC and foundation—and offers a glimpse into her day-to-day work, from writing and legislative meetings in Lansing to building relationships across the profession. The conversation dives into key policy issues facing veterinarians, including opposition to a “courtroom advocate” bill without veterinary involvement, proposed changes to cat declaw legislation to account for owner health considerations, and the need for clear guardrails around veterinary telehealth. Ballard also highlights efforts to better support rural, mixed, and large-animal practitioners through hands-on training opportunities and potential loan repayment solutions, along with new mental health initiatives in collaboration with Not One More Vet. She also shares her approach to member engagement, including a focus on micro-engagement strategies, and closes with a few recommended reads that have influenced her leadership. MSAE Insight is produced by Association Briefings.

March 24, 2026
100,000 Miles of Impact: The Economic and Community Impact of Snowmobiling
In this episode of Insight, host Ariel Backus sits down with Christine Jourdain, CAE, executive director of the American Council of Snowmobile Associations, to explore the scope and impact of snowmobiling across the U.S. Drawing on more than 30 years of experience, Christine shares how a vast trail system—spanning over 100,000 miles nationwide—is sustained by local clubs and volunteers who serve as both operators and stewards of the land. The conversation highlights the complex challenges of access and funding, from navigating public and private land use to addressing the gradual loss of trails as development expands. Jourdain also discusses the broader economic impact of snowmobiling on rural communities, the importance of safety and education, and ongoing efforts to grow participation through initiatives like Next Gen Riders and Take a Friend Snowmobiling Week. MSAE Insight is produced by Association Briefings.
28 total episodes available
Recent guests on MSAE Insight
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Erica Willard
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AJ Gruber
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Frequently asked questions
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- What is MSAE Insight?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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