A show where you can listen to your peers as they talk about real-life takes and advice on how to run and grow your MSP.
MSPs in Conversation
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39 episodes
Updated Bi-weekly
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Podcast Overview
A show where you can listen to your peers as they talk about real-life takes and advice on how to run and grow your MSP.
Language
🇺🇲
Publishing Since
8/3/2022
1 verified contact email on file for MSPs in Conversation
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Recent Episodes
July 9, 2026
Marketing That Scales With Your MSP
<p>Most MSPs start with a great story. The founder is the brand, the salesperson, and the evangelist all rolled into one. For a while, it works. Then growth stalls, the founder burns out, and marketing activities run on gut feel with no way to measure what's actually working. In this episode, recorded live at the Catalyst conference in Sydney, we sit down with Anita Sheridan-Roddick, CRO at Baidam, and Vivienne Winborne, Senior Marketing Manager at One Little Seed. </p><p><br></p><p>Together they unpack what it really takes to transition from founder-led sales to a scalable, measurable marketing function, and why the brand itself eventually needs to grow beyond the person who built it.</p>
June 25, 2026
What Being an MSP Actually Means Now
<p>The role of the MSP is changing. AI is levelling the playing field, break-fix work is shrinking, and Australian MSPs who keep positioning themselves as "the IT company" are going to feel it.</p><p><br></p><p>In this episode, recorded live at the Catalyst conference in Sydney, Daniel Butt, Director of Danet Technology, shares what it really takes to stay relevant as a managed service provider in 2026. From using AI to go deeper with clients, to escaping the race to the bottom on MSP pricing, to making the shift from IT support to strategic technology partner, this is a conversation every Australian MSP owner needs to hear.</p>
June 17, 2026
The Vertical Advantage
<p>For years, "we support all businesses" was a perfectly good MSP pitch. Mark Whittington took the opposite path. As CEO of Ozdoc, he's built a business focused almost entirely on healthcare, a vertical where the stakes, the language, and the definition of "critical" are unlike anything a generalist MSP deals with.</p><p><br></p><p>We caught up with Mark live at the Catalyst conference, two years on from his first MSPs in Conversation appearance, to see how his thinking on verticalisation has evolved. He shares why the niche only works if you genuinely care about it, how Ozdoc is now extending into governance and compliance, what he's learned building a sales team from scratch, and his grounded take on the gap between AI hype and real business value.</p><p><br></p><p>A short, honest conversation about committing to a vertical and the discipline it takes to do it well.</p>
39 total episodes available
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Frequently asked questions
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- What is MSPs in Conversation?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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