About Mugs & Marketing: Creative Business Chats with Ashley & Alisha
Twin sisters Ashley and Alisha share honest conversations about building creative businesses from two very different perspectives – one as a yoga teacher and online entrepreneur, and the other as a pottery artist selling handmade products. Join us each week for real talk about marketing, creativity, entrepreneurship, and turning your passions into income.
Episode 12: What Does It Actually Mean to Launch Something?What's the difference between publishing something and actually launching it? Alisha asked Ashley this question while Ashley was deep in the behind-the-scenes work of launching her new Fill the Grid program... so naturally, we turned it into an episode. This week on Mugs & Marketing, we're having a casual chat about what a business launch actually looks like, why you should start talking about your offer before it's ready, and how...
3 Aug 2026
E11 | Our Honest Thoughts on Instagram for Creative Businesses
Is Instagram still worth it? In this episode of Mugs & Marketing, Ashley and Alisha share how they actually use Instagram as creative entrepreneurs – from finding local opportunities and networking with other makers to building relationships with customers and marketing their businesses. This isn't an Instagram masterclass. It's an honest conversation about what works for us... and what doesn't. IN THIS EPISODE ☕ Ashley's experience growing an Instagram audience ☕ Why Alisha uses In...
27 Jul 2026
E10 | Is Teaching on Zoom Still Worth It?
Many people assume online teaching peaked in 2020. We disagree. In this episode of Mugs & Marketing, Ashley and Alisha share our experiences teaching online through Zoom, what we've learned over the years, and why virtual teaching is still one of the best opportunities for creative entrepreneurs today. Whether you're a yoga teacher, artist, coach, or educator, this conversation will help you think differently about building an online business. In This Episode ☕ How Ashley transitioned an...
19 Jul 2026
E9 | Finding your customers (without overthinking your ideal client)
Who is your ideal customer? It's one of the first questions many creative entrepreneurs ask. But what if you don't actually know yet? In this episode of Mugs & Marketing, Ashley and Alisha share how they discovered their customers through experience instead of trying to figure everything out before getting started. From surprising pottery buyers to online yoga students from around the world, this conversation is all about letting your audience reveal themselves over time. In This Episode...
6 Jul 2026
E8 | Our Income Streams – How We Actually Make Money as Creative Entrepreneurs
Where does the money actually come from when you run a creative business? In this episode of Mugs & Marketing, we're pulling back the curtain and sharing every way we currently make money, income streams we've retired, and ideas we're excited to explore in the future. Ashley shares how her online yoga business has evolved over the past decade, while Alisha walks through the many ways she sells handmade pottery—from art markets and Etsy to commissions and workshops. If you've ever wondered...
29 Jun 2026
E7 | Email List Building Basics: Why Every Small Business Should Start Collecting Emails
Building an email list doesn't have to be overwhelming. In this episode, we're breaking down the very basics of collecting email addresses for your business. Whether you're a yoga teacher, artist, wellness professional, or creative entrepreneur, you'll learn why email marketing is still one of the best ways to stay connected with your audience. Join our "Coffee Club" email list! In this episode: Why email is more valuable than social media followersSimple ways to start collecting email addre...
22 Jun 2026
E6 | How We Schedule Our Weeks as Creative Entrepreneurs
How do you stay productive when you're your own boss? In this episode of Mugs & Marketing, Ashley and Alisha pull back the curtain on what a typical week actually looks like – from pottery making and yoga classes to kids, gym time, calendars, and everything in between. Even though we're twins, our schedules are completely different, and that's exactly why this conversation matters. If you've ever wondered how to structure your days while running a creative business, we hope this episode g...
15 Jun 2026
E5 | How to Start Selling Handmade Products
Ever wondered how to turn your handmade creations into a real business? In this episode of Mugs & Marketing, Ashley shares her experience selling handmade yoga mat keychains, while Alisha walks through what she's learned building her full-time pottery business. We cover everything from choosing between Etsy and your own website to printing shipping labels, understanding sales tax, and avoiding some of the beginner mistakes we both made along the way. Whether you're making pottery, jewelry...
2 Jun 2026
E2 | Ashley's Story – From Graphic Designer to Yoga Entrepreneur
In this episode of Mugs & Marketing, we're diving into Ashley's entrepreneurial journey and the winding path that led her from a small town in Minnesota to building a successful online business helping yoga teachers and wellness professionals. Ashley shares how an early interest in graphic design and marketing eventually combined with her love of yoga, teaching, and technology to create the business she runs today. We talk about quitting a stable full-time job, becoming a full-time fitnes...
2 Jun 2026
E3 | Alisha's Story – From Art Teacher to Full-Time Pottery Artist
In this episode of Mugs & Marketing, we're sharing Alisha's entrepreneurial journey and how she went from elementary art teacher to full-time pottery artist. What started as a degree in animation eventually led to a career in education, a free kiln, a classroom full of curious students, and an unexpected love for clay. Alisha shares the twists and turns that led her to leave teaching, start selling pottery, join art markets, and build a handmade business from her backyard studio in Albuqu...
2 Jun 2026
E4 | From Employee to Entrepreneur – What Nobody Tells You
Thinking about leaving your full-time job to start a creative business? In this episode of Mugs & Marketing, Ashley and Alisha share their experiences transitioning from traditional employment into self-employment and the lessons they learned along the way. From unexpected financial realities and productivity struggles to finding community and learning how to stay focused, we're talking about the real side of entrepreneurship that doesn't always show up on social media. Whether you're dre...
2 Jun 2026
E1 | Meet Ashley & Alisha: The Story Behind Mugs & Marketing
Welcome to the very first episode of Mugs & Marketing! In this introductory episode, twin sisters Ashley and Alisha share who they are, what they do, and why they decided to start a podcast together. While both sisters run creative businesses, their paths look very different. Ashley is a digital entrepreneur, yoga teacher, and business coach who helps wellness professionals build online businesses through websites, courses, memberships, and marketing. Alisha is a full-time pottery artist ...
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