From Insights to Innovation: Navigating Our Industry’s Economics
Unlock the future of multifamily real estate with your hosts John Carlson, President of Mark-Taylor, and Adam Greco, Director of Portfolio Development at Mark-Taylor.
Ready to take your investments to the next level? Connect with us at Consulting@mark-taylor.com to learn more and explore how Mark-Taylor’s Consulting and Property Management services can multiply your success.
Rent Control and Filtering: The Truth About Housing Affordability with Jay Parsons
Does rent control actually help renters? Jay Parsons has looked at the data, and he’s not interested in opinions, including his own.“My opinion doesn’t matter. What matters is what the data and science shows.” - Jay ParsonsJay sits down with John Carlson and Adam Greco to work through one of the most debated questions in housing: What rent control does in practice, why supply sits at the center of affordability, and which policies have made a real difference for renters. It’s a straightforward look at the evidence on a topic that usually runs on emotion.Along the way, Jay unpacks how rent control has played out in different markets, what it can mean for future housing supply, and why the affordability debate keeps coming back to how many homes get built.About Jay ParsonsJay Parsons is one of the most respected voices in rental housing economics. This bonus episode is part of Multifamily Forward, Episode 45. Watch the full conversation: https://youtu.be/AZcZTlzzH0w?si=5St1GbKO2ECc7TVR (https://youtu.be/AZcZTlzzH0w?si=5St1GbKO2ECc7TVR) #RentControl #HousingAffordability #Multifamily
15 Oct 2026
Jay Parsons' Outlook: Where Multifamily Goes From Here
After a COVID boom, a historic run-up and a generational wave of new supply, the apartment market is turning. Jay Parsons joins John Carlson and Adam Greco to explain why he calls this an inflection-point year for multifamily, and what comes next.The conversation covers where we are in the cycle, what the evidence says about rent control, how the construction wave has affected affordability, and whether today’s oversupply could become tomorrow’s shortage. Jay also discusses which housing policies have actually helped renters, including the growing YIMBY movement in red and blue states, and shares his outlook through 2027 and 2028.
8 Oct 2026
Is Everyone Operating from the Same Playbook?
As organizations grow, inconsistent training, scattered documentation and unclear standards can quickly lead to different versions of the same operating process across communities and teams.
In this episode, Jackie breaks down where those inconsistencies tend to surface, the difference between documenting a process and actually training teams to execute it consistently, and how operators can build a reliable single source of truth.
We also explore how to keep SOPs current as processes evolve without creating an unnecessary administrative burden.
Key questions include:
Where do inconsistencies typically begin to surface as an organization grows?
What is the difference between documenting a process and training teams to execute it consistently?
How can operators create and maintain a reliable single source of truth?
How should operators approach keeping SOPs current as change happens?
Actionable takeaway: What is one process you can test today to determine whether your teams are truly operating from the same playbook?
Who has been a guest on Multifamily Forward
Names identified in recent episode analyses. Showing up to five guests.
Ryan Clintworth
Clark Koelsch
John Carlson
Adam Greco
Todd Sanders
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
89,996
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
7 ratings
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 57 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
54
Social presence
0
YouTube
76
Engagement
71
Contact Multifamily Forward
Guest appearances
Books guests
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