Multifamily — From the Ground Up is a podcast for professionals building and developing multifamily communities. Hosted by Paul Marks, each episode features real conversations with developers, contractors, and operators sharing practical insights on site selection, financing, construction, and operations. Straightforward, experience-driven, and focused on what actually works in the field.
What It Takes to Make a Multi Family Deal Pencil in 2026
This episode explores the financial realities of making multifamily development deals work in 2026. The discussion focuses on disciplined underwriting, financing challenges, capital structure decisions, and the importance of managing risk when determining whether to move forward, adjust, or walk away from a development opportunity.
18 Sept 2026
Partnerships That Build Communities
This episode explores how strong partnerships with housing authorities, nonprofits, and community organizations help bring affordable multifamily communities to life. The discussion focuses on trust, integrity, shared values, and the importance of selecting partners whose strengths and resources complement one another featuring Debbie Welchel, Vice President of Real Estate for Texas at Volunteers of America.
30 Aug 2026
Should Every Affordable Housing Project Get Built?
This episode explores whether every proposed affordable housing development should move forward, even amid a nationwide housing shortage. Lee Alford, Vice President of Real Estate Development with the Better Housing Coalition, discusses the pressure to pursue available sites, the long-term consequences of inefficient design and nonstandard building systems, and why development decisions must account for maintenance, operations, resident experience, and long-term financial sustainability.
23 Aug 2026
Relationships Outperform Market Cycles
This Episode Explores how strong relationships, trust, reputation, and disciplined problem-solving help multifamily developers navigate changing market cycles. The conversation examines why successful development depends not only on sound underwriting, but also on building lasting partnerships that create value for everyone involved, featuring Matt Gillam the Managing Partner, with the Overland Property Group.
15 Aug 2026
Building Affordability: Why Some Communities Say Yes and Others Say No
This episode explores why some communities embrace affordable housing while others resist it, this episode examines today’s growing housing needs, the misconceptions surrounding affordable housing, and the zoning, permitting, neighborhood opposition, and political pressures that can prevent development. The conversation also addresses the complexities of financing affordable housing and the practical steps municipalities, developers, and investors can take to make responsible projects financially viable and increase housing production, featuring Andrew Germansky the Chief Real Estate Officer with Westhab.
9 Aug 2026
The Financing Gap Widens
This episode explores the widening financing gap in affordable housing, why higher interest rates, declining LIHTC equity pricing, and rising construction costs are making once-viable developments increasingly difficult to finance, the impact on developers and housing production, and how creative capital stacks, soft financing, expanded tax credits, public-private partnerships, and other innovative approaches could help close the gap and get more affordable housing built, featuring Codey Roskelley the Vice President of Development with the Michaels Organization.
15 Jun 2026
Senior Living - How Will Development Surf The Silver Tsunami?
This episode explores how the senior living industry is preparing for the coming "Silver Tsunami," as demand for senior housing is expected to outpace supply for decades. The conversation examines the challenges of development, labor, capital, and evolving resident expectations, while highlighting the opportunities created by technology, AI, and innovative strategies for serving the next generation of seniors, featuring Chuck Murphy the Executive Vice President of Development with LCS Development.
8 Jun 2026
The Affordable Housing Crisis: Beyond Politics and Toward Solutions
This episode explores the growing housing affordability crisis and the increasing challenges of developing multifamily housing in today’s environment. The discussion focuses on construction costs, financing pressures, regulatory barriers, housing supply shortages, and practical solutions that could help expand housing opportunities while balancing affordability, development feasibility, and long-term community growth, featuring insights from Eugene E. Jones Jr. The former CEO of both the City of Chicago Housing Authority and the City of Atlanta Housing Authority.
1 Jun 2026
Why Affordable Housing Deals Are Dying
This episode explores the growing financial challenges facing affordable housing development and why many projects no longer pencil despite strong demand and community support. The discussion examines rising construction costs, financing gaps, tax credit pressures, and potential solutions needed to keep affordable housing projects moving forward, featuring insights from Shannon Huffer the Vice President of Multifamily & Investment Sales with Colliers, on the Louisville Team.
4 May 2026
Staying Disciplined Through Uncertainty
This episode explores how staying disciplined through uncertainty is shaping multifamily development decisions. The discussion focuses on lessons from recent market challenges, the realities of today’s development environment, and the opportunities, risks, and industry responsibilities that lie ahead, featuring insights from Mike Henehan the President of Bozzuto Development Company & Bozzuto Homes.
27 Apr 2026
Building Through the Cycle: Smart Multifamily Development in Today’s Market
This episode explores how developers are navigating today’s multifamily landscape, focusing on capital structuring, rising construction costs, shifting demand patterns, and the strategic timing of new development in a complex and evolving market, featuring insights from Stephen Patterson, Managing Director of Capital Markets on RREAF Holdings’ Capital Markets Team.
21 Apr 2026
From Blueprint to Building – The Future of Multifamily Development
This episode explores the current rental market conditions, supply and demand dynamics, barriers to new development, including zoning and insurance pressures, and how operational realities and policy insights are shaping the future pipeline of multifamily housing, featuring insights from Bob Pinnegar, President and CEO at National Apartment Association.
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