Data in one hand, coffee in the other. Welcome to 'The Multifamily Review' by J Turner Research, where we delve into the multifamily industry with a blend of curiosity and insight. Hosted by Marcus Armstrong, a multifamily aficionado with an inquisitive mind, we're not just decoding trending data—we're questioning it.

Multifamily Review Podcast
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Podcast Overview
Data in one hand, coffee in the other. Welcome to 'The Multifamily Review' by J Turner Research, where we delve into the multifamily industry with a blend of curiosity and insight. Hosted by Marcus Armstrong, a multifamily aficionado with an inquisitive mind, we're not just decoding trending data—we're questioning it.
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Publishing Since
11/2/2020
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Recent Episodes

July 21, 2026
The 21st Century ROAD to Housing Act: What It Means for Multifamily
The 21st Century ROAD to Housing Act is officially law, marking one of the most significant federal housing policy developments in decades. In this episode of The Multifamily Review, Marcus Armstrong breaks down what the law means for multifamily owners, operators, developers, and investors, including updated FHA multifamily loan limits, permitting incentives, Section 901 restrictions on institutional investors, and new opportunities for build-to-rent. Learn what the law changes, what it leaves untouched, and what multifamily leaders should monitor as its provisions move toward implementation.

May 26, 2026
The Move-In Moment That Makes or Breaks Student Housing
Marcus Armstrong analyzes J Turner Research data, revealing how unit cleanliness during student housing move-ins critically impacts resident satisfaction and business outcomes.

April 28, 2026
Multifamily's New Battleground
<p data-start="179" data-end="330">In this episode of The Multifamily Review, we break down one of the biggest unseen shifts impacting the industry in 2026: <strong data-start="303" data-end="329">The Great Review Purge</strong>.</p> <p data-start="332" data-end="481">Over 2 million reviews have disappeared. Platforms are consolidating. And AI is now deciding what prospects see before they ever visit your property.</p> <p data-start="483" data-end="564">Most operators still think reputation is a static asset. The data says otherwise.</p> <p data-start="566" data-end="579">We dive into:</p> <ul data-start="580" data-end="906"> <li data-section-id="1kk5url" data-start="580" data-end="636">Why your online reputation is more fragile than ever</li> <li data-section-id="14yc6dh" data-start="637" data-end="695">How "review velocity" became your only real protection</li> <li data-section-id="cs006d" data-start="696" data-end="744">Why Google now dominates multifamily reviews</li> <li data-section-id="168iplt" data-start="745" data-end="818">How AI tools like ChatGPT and Perplexity are shaping renter decisions</li> <li data-section-id="1u8c1fa" data-start="819" data-end="906">The rise of "Daily Friction" and why small operational issues matter more than ever</li> </ul> <p data-start="908" data-end="1010">In today's environment, reviews aren't just about conversions, they determine <strong data-start= "986" data-end="1009">if you even show up</strong>.</p> <p data-start="1012" data-end="1083">If you're not actively managing your reputation, you're already behind.</p>
97 total episodes available with 13 transcripts
Recent guests on Multifamily Review Podcast
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Marcus Armstrong
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Kelley Lockaby
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Kevin Guo
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Dan Berlind
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Ryan Raser
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Bendix Anderson
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Michael O'Shea
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- What is Multifamily Review Podcast?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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