We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand.
What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?
How Boarderie Turned Charcuterie Boards into a $200M Business | Rachel Solomon, CEO, Boarderie
Ad spend, ROAS, and Meta ads: a performance marketing masterclass with Boarderie's CEO
How much should you spend on ads? How many should you run? What ROAS should you aim for? Rachel Solomon, CEO and Co-Founder of Boarderie, answers all of it in this performance marketing masterclass.
Boarderie is the shippable charcuterie brand that has generated over $200 million in sales. It started with a Shark Tank investment and scaled by mastering the Meta ad. Rachel shares how she did it, using first-order profitability as her guiding principle. In this episode, she breaks down her formula for ads that convert and explains why the ugliest creative is sometimes the one that wins.
LINKS
Rachel on Linkedin (https://www.linkedin.com/in/rachel-solomon-fascitelli-6a0a82119/)
Boarderie (https://boarderie.com/?srsltid=AU7gw4VemYw2-ySip5MEi_7CIlppVeV-NmdCNpzMGkvF33jY2Yd-B4y2)
Dessert Boards (https://boarderie.com/products/medium-dessert-board)
Halloween Boards (https://boarderie.com/products/small-halloween-charcuterie-board)
Fish Wife (https://eatfishwife.com/?srsltid=AU7gw4X4fFxBNonB56l8qGdrJcGtFciX5WWR0zoTq-kPAsF0wDEmq4kA)
Dyson Toothbrush (https://www.dyson.com/oral-care/electric-toothbrush/camerajet/ceramic-ultra-blue)
26 Sept 2026
Why Patagonia’s Anti-Marketing Works | Aileen Ottenweller, Director of Brand & Impact, Patagonia
Can protest be a form of marketing? Patagonia has been an industry outlier since its inception, pushing the bounds of what traditional "marketing" can look like. From their iconic "Don't Buy This Jacket" campaign to their $11 million giveback initiative launching this September, the outdoor brand was built on defying convention.
On today's episode, we sit down with Aileen Ottenweller, Director of Brand and Impact at Patagonia, to explore what it looks like when brands stay true to their values and give their community a chance to contribute to something meaningful.
LINKS
Aileen on LinkedIn (https://www.linkedin.com/in/aileen-ottenweller-35273111/)
Patagonia (https://www.patagonia.ca/home/)
Patagonia Worn Wear (https://wornwear.patagonia.com/)
Shithropecene (https://www.youtube.com/watch?v=4TsndZxysts)
Charlie Grinnel on My Best Campaign (https://youtu.be/xD_uyo3Bf_s?si=O7b6Gbc4u7__anuM)
ACLU (https://www.aclu.org/)
11 Sept 2026
Building an Outdoor Giant: From Lululemon's Rise to Leading Brand at Arc'teryx | Jurgen Watts, Arc'teryx
Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry.
LINKS
Jurgen on LinkedIn (https://www.linkedin.com/in/jurgen-watts-9746872/)
Lululemon (https://shop.lululemon.com/en-ca/)
Arc’teryx (https://arcteryx.com/ca/en)
Arc’teryx Academy (https://arcteryxacademy.com/)
Arc'teryx Rebird (https://arcteryx.com/ca/en/rebird)
Monday x Arc’terx Rebird Case Study (https://mondaycreative.co/work/arcteryxrebirdcircular)
Moment Factory (https://momentfactory.com/)
Moment Factory x Arcteryx (https://momentfactory.com/products/arcteryx-new-york)
Rapha (https://www.rapha.cc/ca/en)
Skims x Will Ferrell (https://www.instagram.com/p/DaK7G_Whsip/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 35 / 100
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