by Monday Creative Inc
We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?
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Publishing Since
5/17/2024
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July 3, 2026
<p>How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line.</p><p><br></p><p>LINKS</p><p><a href="https://www.linkedin.com/in/kristin-vekteris-b693a37/" target="_blank" rel="ugc noopener noreferrer">Kristin on Linkedin</a> </p><p><a href="https://earls.ca/" target="_blank" rel="ugc noopener noreferrer">Earls</a> </p><p><a href="https://en.wikipedia.org/wiki/Stella_Artois" target="_blank" rel="ugc noopener noreferrer">Stella Artois</a></p><p> <a href="https://www.youtube.com/watch?v=FMmVXnps0ho" target="_blank" rel="ugc noopener noreferrer">Stella Artois Train Commercial </a></p><p><a href="https://www.instagram.com/p/DNmUaqrCs8i/?hl=en" target="_blank" rel="ugc noopener noreferrer">Cracker Barrel rebrand</a> </p>
June 19, 2026
<p>What makes for a successful product launch? The kind that generates a lineup through New York City and sells out within 48 hours? Alicia Moore, ex-VP of Marketing at Halfdays, has answers. In this episode, the full-spectrum marketer shares lessons from her 360 experience—from tiny brands that became behemoths to the agency world. Alicia breaks down the secrets to solid activations and great partnerships, and *spoiler alert* it all comes back to the heartbeat of your brand.LINKS:<a href="https://www.biddingforgood.com/auction/AuctionHome.action?auctionId=197191439" target="_blank" rel="noopener noreferer">McWrap Event</a> <a href="https://www.instagram.com/lacolombecoffee/" target="_blank" rel="noopener noreferer">La Colombe</a> <a href="https://www.nationalparks.org/news-and-updates/press-releases/national-park-foundation-and-la-colombe-coffee-roasters-announce-new-partnership-supporting-americas-national-parks" target="_blank" rel="noopener noreferer">La Colombe x National Park Foundation</a> </p><p><a href="https://en.wikipedia.org/wiki/Todd_Carmichael" target="_blank" rel="noopener noreferer">Todd Carmichael </a><a href="https://www.instagram.com/halfdays/" target="_blank" rel="noopener noreferer">Halfdays </a><a href="https://www.instagram.com/milliondollarcowboybar/" target="_blank" rel="noopener noreferer">Million Dollar Cowboy Bar </a><a href="https://www.instagram.com/p/DNn3_U4RYo0/?img_index=1" target="_blank" rel="noopener noreferer">Halfdays x Million Dollar Cowboy Bar </a><a href="https://www.instagram.com/brandicyrus/" target="_blank" rel="noopener noreferer">Brandi Cyrus </a><a href="https://www.halfdays.com/en-ca/pages/hoka-x-halfdays?srsltid=AfmBOoowwjSdwrHT-vAdJNac3pbtuN653pcSVTSPU3ltQhado5T34tBQ" target="_blank" rel="noopener noreferer">Halfdays x Hoka</a> <a href="https://www.instagram.com/tecovas/?hl=en" target="_blank" rel="noopener noreferer">Tecovas</a> <a href="https://www.instagram.com/stillherenewyork/?hl=en" target="_blank" rel="noopener noreferer">Still Here New York</a> <a href="https://www.stillhere.nyc/products/sport-jean-in-classic-blue" target="_blank" rel="noopener noreferer">Still Here Sport Jean</a> <a href="https://www.instagram.com/p/DW9JV-Tli8t/?hl=en&img_index=1" target="_blank" rel="noopener noreferer">Bode x Levis </a><a href="https://www.youtube.com/watch?v=GFM_3D8GdXs" target="_blank" rel="noopener noreferer">Airbnb Bedtime Ad </a><a href="https://www.youtube.com/watch?v=S43Vb30aM10" target="_blank" rel="noopener noreferer">Airbnb Girls Trip Ad </a><a href="https://www.unreasonablehospitality.com/books" target="_blank" rel="noopener noreferer">Unreasonable Hospitality</a> </p>
June 5, 2026
<p>The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting the most impact out of these creators and the most bang for your buck. Allegra Contatore is the head of PR and Communications, EMEA, at clean beauty brand Sunday Riley. She walks us through how to run an influencer program at scale.</p><p><br /></p><p>LINKS</p><p><a href="https://www.linkedin.com/in/allegra-contatore-097978124/" target="_blank" rel="ugc noopener noreferrer">Allegra Contatore on Linkedin</a></p><p><a href="https://www.instagram.com/allegra.contatore/?hl=en" target="_blank" rel="ugc noopener noreferrer">Allegra on IG</a></p><p><a href="https://www.instagram.com/sundayriley/?hl=en" target="_blank" rel="ugc noopener noreferrer">Sunday Riley</a></p><p><a href="https://sundayriley.com/products/good-genes-lactic-acid-treatment?srsltid=AfmBOooyUgy_kVYaoUB3U2dbMVZ2PtThixZYF2U1kQtiOXKo00U-ci4i" target="_blank" rel="ugc noopener noreferrer">Good Genes by Sunday Riley</a></p><p><a href="https://www.instagram.com/reels/C-DgcYnNl4r/" target="_blank" rel="ugc noopener noreferrer">Bach Buquen x Sunday Riley Campaign</a><br /></p>
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Ryan Eckel
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Ty Haney
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We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand.
What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?
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