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My Biggest Marketing Mistake

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by Provisions Group

5.0(54 reviews)
11 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
24

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality29
Social0
YouTube0
Engagement51
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Podcast Overview

Are you responsible for making marketing decisions for your company? Don't make the same mistakes that have cost other companies big! My Biggest Marketing Mistake shines a spotlight on one of the most undervalued aspects of marketing: when it fails. Join Kacy Maxwell, CMO for Provisions Group with over 17 years of marketing experience, as he sits down with CEOs as they unpack their greatest and most costly marketing fails and how they ultimately made them better leaders. These powerful stories cover key problems facing most businesses, including: - How should I position my company? - What channels are most effective? - How much should I spend on marketing tech? - Should I insource, outsource, or work with an agency? - And much more. These honest, insightful, and practical conversations will help you avoid these common pitfalls, make better decisions, and grow your business.

Language

🇺🇲

Publishing Since

1/15/2025

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24

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality29
Social0
YouTube0
Engagement51
Learn more
5
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2
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12
Growth Opportunities
excellent
Episode Length
42 minutes
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good
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Every 14 days

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Recent Episodes

Episode thumbnail for My $150k Marketing Mistake with Kacy Maxwell

June 23, 2025

My $150k Marketing Mistake with Kacy Maxwell

Host Kacy Maxwell interviews producer Tim Hull and reveals a significant $150k marketing mistake stemming from biased data interpretation, highlighting the importance of understanding customer needs.

Episode thumbnail for Don't Make this MarTech Mistake with Jessica Walker

May 29, 2025

Don't Make this MarTech Mistake with Jessica Walker

Kacy Maxwell interviews Jessica Walker, who reveals how investing in marketing technology at the wrong time can lead to costly distractions, offering insights for business owners making technology investment decisions in this interview.

Episode thumbnail for Are You Spearfishing or Casting Nets with Kyle Bush

May 8, 2025

Are You Spearfishing or Casting Nets with Kyle Bush

<p>In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Kyle Bush, cofounder of Cumberland Creative, to talk about a misstep many founders make without realizing it—waiting too long to prioritize marketing.</p><p><br></p><p>When you're heads-down building a business, it's easy to prioritize sales and delivery over everything else. But what happens when those efforts stop scaling? Kyle shares the turning point that forced him to rethink how his team approached growth and why marketing couldn't stay on the back burner any longer.</p><p><br></p><p>In this episode, you’ll learn:</p><p>🔥 Why relying on sales alone creates a growth ceiling</p><p>🔥 How delaying marketing leads to a harder climb later</p><p>🔥 The perils of handling marketing "by committee"</p><p><br></p><p>If you're in the early stages of building something, or just now realizing your marketing might be an afterthought, this one’s for you.</p><p><br></p><p>--</p><p>We Want YOU on the Show!</p><p><br></p><p>🎙 Submit to Be a Guest</p><p>We’re looking for CEOs and Founders who’ve made big marketing mistakes and are open to sharing what they’ve learned in a full episode. Interested? Email us to start the conversation.</p><p><br></p><p>🎙 Get Featured on the Show</p><p>Are you a marketer with a story to tell? Record a 30-second voice memo about your marketing mistake and the lesson you learned and email it to us. We may feature your clip on the podcast.</p><p><br></p><p>📩 Send all submissions to: <a href="mailto:mbmm@provisionsgroup.com" rel="noopener noreferrer" target="_blank">mbmm@provisionsgroup.com</a> with the subject line 'Marketing Mistake Submission'.</p><p><br></p><p>Featured guests will receive an exclusive thank-you gift!</p><p><br></p><p>--</p><p><a href="https://provisionsgroup.com/marketing" rel="noopener noreferrer" target="_blank">Learn more about Provisions Group Marketing</a></p><p><a href="https://www.linkedin.com/in/maxwellkacy/" rel="noopener noreferrer" target="_blank">Connect with&nbsp;Kacy&nbsp;Maxwell on LinkedIn</a></p><p><a href="https://www.linkedin.com/company/provisions-group/?viewAsMember=true" rel="noopener noreferrer" target="_blank">Follow Provisions Group on LinkedIn</a></p><p><a href="https://www.youtube.com/@provisionsgroup" rel="noopener noreferrer" target="_blank">Check out Provisions Group's YouTube Channel</a></p>

11 total episodes available

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What is My Biggest Marketing Mistake?

Are you responsible for making marketing decisions for your company? Don't make the same mistakes that have cost other companies big! My Biggest Marketing Mistake shines a spotlight on one of the most undervalued aspects of marketing: when it fails.

Join Kacy Maxwell, CMO for Provisions Group with over 17 years of marketing experience, as he sits down with CEOs as they unpack their greatest and most costly marketing fails and how they ultimately made them better leaders. These powerful stories cover key problems facing most businesses, including:

  • How should I position my company?
  • What channels are most effective?
  • How much should I spend on marketing tech?
  • Should I insource, outsource, or work with an agency?
  • And much more.

These honest, insightful, and practical conversations will help you avoid these common pitfalls, make better decisions, and grow your business.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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