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Podcast Overview
<p><b>My Way</b>: Documenting my journey to build the modern marketing OS. Strategy, growth and health to thrive in work & life.</p>
Language
🇺🇲
Publishing Since
1/18/2024
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Recent Episodes
February 7, 2026
You’re Not Bad at Marketing. You’re Playing the Wrong Game - with Hattie the PMM
<p>Layoffs in tech feel personal.</p><p>But most of the time, they’re not.</p><p></p><p>In this episode of <i>My Way Marketing</i>, I sit down with <b>Hattie the PMM</b> to unpack why smart, hardworking marketers keep getting laid off — and why it’s rarely about talent or effort.</p><p></p><p>The real issue?</p><p>Most marketers are playing <b>checkers</b> in a world that rewards <b>chess players</b>.</p><p></p><p>We talk about why marketing is still treated as a cost center, how people-pleasing quietly destroys careers, and the hidden rules that determine who survives when budgets tighten.</p><p></p><p>This isn’t a motivational pep talk.</p><p>It’s a <b>clear-eyed conversation about career leverage, visibility, and ownership</b> — and how to stop confusing hard work with real value.</p><p></p><p>If you’ve ever felt undervalued, disposable, or stuck in a loop of burnout → layoffs → self-doubt, this episode will help you reframe the game you’re playing.</p><p></p><h2><b>What You’ll Learn</b></h2><ul><li>Why layoffs are usually <b>structural</b>, not personal</li><li>The difference between doing great work and being <b>perceived as valuable</b></li><li>Why marketers are often trained to play the wrong game</li><li>How people-pleasing keeps you invisible</li><li>What “career profitability” actually means</li><li>Why soft skills now matter more than ever</li><li>How to move from execution to ownership without burning out</li></ul><p></p><p></p><h2><b>Key Takeaways</b></h2><ul><li>Being busy is not the same as being valuable</li><li>Visibility and judgment matter more than effort in downturns</li><li>Careers stall because of misalignment, not lack of skill</li><li>Playing the game consciously beats pretending it doesn’t exist</li><li>The most resilient marketers invest in <b>becoming</b>, not just doing</li></ul><p></p><h2><b>Standout Quotes</b></h2><blockquote><p>“You’re not bad at marketing. You were just playing checkers in a chess game.”</p><p></p><p>“The game is being played whether you play it or not.”</p><p></p><p>“Careers don’t collapse because of effort. They collapse because of invisibility.”</p><p></p><p>“If another person has done it, it means you can too.”</p></blockquote><p></p><h2><b>Who This Episode Is For</b></h2><ul><li>B2B marketers with 5–15+ years of experience</li><li>Product marketers, growth leads, heads of marketing</li><li>Anyone expected to own outcomes, not just deliver work</li><li>Marketers navigating layoffs, burnout, or career stagnation</li><li>People who want leverage, not hustle</li></ul><p></p><h2><b>My Way Perspective</b></h2><p>Most advice teaches you how to execute better.</p><p>This episode helps you think more clearly — and build a career that compounds instead of resets.</p><p></p><h2><b>Resources</b></h2><p>Visit <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.productmarketers.com">www.productmarketers.com</a></p><p>Subscribe to my newsletter: <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.ivanburic.com/subscribe">www.ivanburic.com/subscribe</a></p><p></p>
January 23, 2026
Shayne De La Force - Marketing starts in the Market
<p>The conversation covers a wide range of topics, including personal branding, marketing, and the role of product marketing. Shane De La Force shares insights on the importance of personal branding, the impact of diverse experiences on marketing, and the significance of understanding target audiences. He also discusses the role of product marketing in driving growth and the value of a holistic approach to marketing.</p><p></p><p>Takeaways</p><ul><li>Personal branding is crucial for professionals and can be a valuable asset when transitioning between roles.</li><li>Understanding target audiences and their needs is essential for effective marketing strategies.</li><li>Product marketing plays a pivotal role in driving growth and should be aligned with the overall marketing strategy.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction and Diverse Experiences in Marketing</li><li>06:07 Understanding Target Audiences and Marketing Strategies</li><li>11:04 AI in Marketing and the Human Element</li><li>17:40 The Four Ps of Marketing and Branding</li><li>30:51 The Role of Product Marketing in the Marketing Organization</li><li>42:21 Personal Branding and Career Development</li><li>47:37 Personal Values and Decision-Making</li></ul>
January 3, 2026
Silvia Román - Influence Without Authority
<p>In this episode, I’m joined by <a target="_blank" rel="noopener noreferrer nofollow" href="chatgpt://generic-entity?number=0"><b>Silvia Román</b></a>, Senior Product Marketing Manager at <a target="_blank" rel="noopener noreferrer nofollow" href="http://Booking.com">Booking.com</a> and leadership mentor, for a deep and practical conversation on product marketing, leadership, and influence without authority.</p><p></p><p>Silvia shares her journey from Latin America to Amsterdam, from marketing generalist to product marketing leader, and how working inside a global company shaped her approach to leadership, growth, and inclusion.</p><p></p><p>We explore what product marketing really looks like inside a large organization like <a target="_blank" rel="noopener noreferrer nofollow" href="http://Booking.com">Booking.com</a>, especially on the B2B and B2B2B side, and why the true value of product marketing sits at the intersection of product, market, and commercial teams.</p><p></p><p>A big part of the conversation focuses on leadership. Silvia breaks down what it means to influence without authority, how trust and self-awareness outperform hierarchy, and why leadership is fundamentally about relationships, not titles.</p><p></p><p>This episode is packed with practical frameworks, real-world examples, and actionable advice on:</p><p></p><ul><li>Product marketing at scale in global organizations</li><li>Influence without authority and stakeholder management</li><li>Leading diverse and international teams</li><li>Building a realistic personal development plan</li><li>Managing underperformance with empathy and clarity</li><li>The difference between leadership and mentorship</li></ul><p></p><p></p><p>Silvia also shares insights from her leadership programs and mentoring work, designed to help new and aspiring managers build confidence and lead with intention.</p><p></p><p>This episode is for product marketers, leaders, and anyone navigating growth, leadership, and complexity inside modern organizations.</p>
23 total episodes available
Deep-dive analytics for My Way
Frequently asked questions
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- What is My Way?
<p><b>My Way</b>: Documenting my journey to build the modern marketing OS. Strategy, growth and health to thrive in work & life.</p> - How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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