My Way

About My Way

My Way: Documenting my journey to build the modern marketing OS. Strategy, growth and health to thrive in work & life.

Publisher

Ivan Buric

Category

business

Language

en

Explicit

No

First episode

18 Jan 2024

Latest episode

7 Feb 2026

Latest episodes

23 episodes in the feed.

1. 

   7 Feb 2026

   You’re Not Bad at Marketing. You’re Playing the Wrong Game - with Hattie the PMM

   Layoffs in tech feel personal. But most of the time, they’re not. In this episode of My Way Marketing, I sit down with Hattie the PMM to unpack why smart, hardworking marketers keep getting laid off — and why it’s rarely about talent or effort. The real issue? Most marketers are playing checkers in a world that rewards chess players. We talk about why marketing is still treated as a cost center, how people-pleasing quietly destroys careers, and the hidden rules that determine who survives when budgets tighten. This isn’t a motivational pep talk. It’s a clear-eyed conversation about career leverage, visibility, and ownership — and how to stop confusing hard work with real value. If you’ve ever felt undervalued, disposable, or stuck in a loop of burnout → layoffs → self-doubt, this episode will help you reframe the game you’re playing. What You’ll Learn Why layoffs are usually structural, not personal The difference between doing great work and being perceived as valuable Why marketers are often trained to play the wrong game How people-pleasing keeps you invisible What “career profitability” actually means Why soft skills now matter more than ever How to move from execution to ownership without burning out Key Takeaways Being busy is not the same as being valuable Visibility and judgment matter more than effort in downturns Careers stall because of misalignment, not lack of skill Playing the game consciously beats pretending it doesn’t exist The most resilient marketers invest in becoming, not just doing Standout Quotes “You’re not bad at marketing. You were just playing checkers in a chess game.” “The game is being played whether you play it or not.” “Careers don’t collapse because of effort. They collapse because of invisibility.” “If another person has done it, it means you can too.” Who This Episode Is For B2B marketers with 5–15+ years of experience Product marketers, growth leads, heads of marketing Anyone expected to own outcomes, not just deliver work Marketers navigating layoffs, burnout, or career stagnation People who want leverage, not hustle My Way Perspective Most advice teaches you how to execute better. This episode helps you think more clearly — and build a career that compounds instead of resets. Resources Visit www.productmarketers.com (http://www.productmarketers.com) Subscribe to my newsletter: www.ivanburic.com/subscribe (http://www.ivanburic.com/subscribe)

2. 

   23 Jan 2026

   Shayne De La Force - Marketing starts in the Market

   The conversation covers a wide range of topics, including personal branding, marketing, and the role of product marketing. Shane De La Force shares insights on the importance of personal branding, the impact of diverse experiences on marketing, and the significance of understanding target audiences. He also discusses the role of product marketing in driving growth and the value of a holistic approach to marketing. Takeaways Personal branding is crucial for professionals and can be a valuable asset when transitioning between roles. Understanding target audiences and their needs is essential for effective marketing strategies. Product marketing plays a pivotal role in driving growth and should be aligned with the overall marketing strategy. Chapters 00:00 Introduction and Diverse Experiences in Marketing 06:07 Understanding Target Audiences and Marketing Strategies 11:04 AI in Marketing and the Human Element 17:40 The Four Ps of Marketing and Branding 30:51 The Role of Product Marketing in the Marketing Organization 42:21 Personal Branding and Career Development 47:37 Personal Values and Decision-Making

3. 

   3 Jan 2026

   Silvia Román - Influence Without Authority

   In this episode, I’m joined by Silvia Román (chatgpt://generic-entity?number=0), Senior Product Marketing Manager at Booking.com (http://Booking.com) and leadership mentor, for a deep and practical conversation on product marketing, leadership, and influence without authority. Silvia shares her journey from Latin America to Amsterdam, from marketing generalist to product marketing leader, and how working inside a global company shaped her approach to leadership, growth, and inclusion. We explore what product marketing really looks like inside a large organization like Booking.com (http://Booking.com), especially on the B2B and B2B2B side, and why the true value of product marketing sits at the intersection of product, market, and commercial teams. A big part of the conversation focuses on leadership. Silvia breaks down what it means to influence without authority, how trust and self-awareness outperform hierarchy, and why leadership is fundamentally about relationships, not titles. This episode is packed with practical frameworks, real-world examples, and actionable advice on: Product marketing at scale in global organizations Influence without authority and stakeholder management Leading diverse and international teams Building a realistic personal development plan Managing underperformance with empathy and clarity The difference between leadership and mentorship Silvia also shares insights from her leadership programs and mentoring work, designed to help new and aspiring managers build confidence and lead with intention. This episode is for product marketers, leaders, and anyone navigating growth, leadership, and complexity inside modern organizations.

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

76

Social presence

0

YouTube

0

Engagement

27

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.