Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.
Nata PR School (EN)
Claim This Podcastby Natalie Bibeau
261 episodes
Updated Daily
Accepts GuestsHas Sponsors
57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality84
Social91
YouTube0
Engagement30
Podcast Overview
Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.
Language
🇺🇲
Publishing Since
7/10/2020
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57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality84
Social91
YouTube0
Engagement30
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10
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excellent
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Every 8 days
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Recent Episodes
May 13, 2026
260- PR + GEO: How to Dominate AI Search with Public Relations
<p>In this episode of the <strong>Nata PR School Podcast</strong>, Natalie Bibeau breaks down how <strong>Public Relations and GEO (Generative Engine Optimization)</strong> work hand in hand — and why this combination is your biggest competitive advantage in the AI era.</p><p><strong>SEO makes you discoverable. GEO makes you impossible to ignore.</strong> But how do you actually get mentioned in AI-generated answers from ChatGPT, Claude, Perplexity and Gemini? The answer might surprise you: Public Relations.</p><p>With AI transforming the way people search for information, it's no longer enough to rank on Google. Your content needs to be <strong>"mentionable" and "citable"</strong> — ready to be picked up and included in AI-generated responses. And that's exactly where PR shines.</p><p><strong>In This Episode:</strong></p><ul><li>What is GEO (Generative Engine Optimization) and how it differs from SEO</li><li>Why SEO is NOT dead — but its role is changing from rankings to structure</li><li>How AI tools generate answers and where they pull their information from</li><li>Why your content needs to be structured, clear, and ready for AI to cite</li><li>How PR builds the domain authority and media credibility that AI prioritizes</li><li>Why SEO experts are now calling on PR agencies to boost their clients' visibility</li><li>The winning formula: SEO = discoverable, GEO = impossible to ignore</li></ul><p>📺 Watch this episode on YouTube ➤ <a href="https://youtu.be/CtKdeLecekg" rel="ugc noopener noreferrer" target="_blank">https://youtu.be/CtKdeLecekg</a></p><p><strong>Resources & Links</strong></p><p>6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ <a href="https://prschool.natapr.com/pl/2147718415" rel="ugc noopener noreferrer" target="_blank">https://prschool.natapr.com/pl/2147718415</a></p><p>JOIN OUR MAILING LIST ➤ <a href="http://www.natapr.com" rel="ugc noopener noreferrer" target="_blank">www.natapr.com</a></p><p>THE FREE NATA PR MODEL ➤ <a href="https://prschool.natapr.com/Nata-PR-Model" rel="ugc noopener noreferrer" target="_blank">https://prschool.natapr.com/Nata-PR-Model</a></p><p>INSTAGRAM ➤ <a href="https://www.instagram.com/nata_pr_school/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/nata_pr_school/</a></p>
April 8, 2026
259- How AI is Changing SEO Forever with Jordanne Erichsen
<p>In this episode of the <strong>Nata PR School Podcast</strong>, Natalie Bibeau welcomes <strong>Jordanne Erichsen</strong> — a former opera singer turned SEO expert — for a fascinating conversation about how AI is reshaping search engine optimization and why <strong>public relations has never been more valuable for SEO</strong>.</p><p>Jordanne shares her incredible journey from the opera stage to the first page of Google, how she built <strong>Express Voice Studio</strong> into a thriving music school across Canada, and why SEO should now stand for <strong>"Search Everywhere Optimization."</strong></p><p><strong>In This Episode:</strong></p><ul><li>Jordanne's unique path from opera singer to recognized SEO expert</li><li>How she built Express Voice Studio and learned SEO from scratch</li><li>Why SEO now means "Search Everywhere Optimization" — not just Search Engine Optimization</li><li>How AI tools like ChatGPT, Perplexity, Gemini and Claude pull information from across the entire web</li><li>Why public relations is a game-changer for SEO and domain authority</li><li>Real results: a client gained 11+ domain authority points in just 2 months through PR</li><li>The truth about backlinks — why buying cheap links can actually hurt your website</li><li>What is GEO (Generative Engine Optimization)?</li><li>Social media, digital wellbeing and the attention economy</li></ul><p>📺 Watch this episode on YouTube ➤ <a href="https://youtu.be/T7gcACTmUQA" rel="ugc noopener noreferrer" target="_blank">https://youtu.be/T7gcACTmUQA</a></p><p><strong>Resources & Links</strong></p><p>6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ <a href="https://prschool.natapr.com/pl/2147718415" rel="ugc noopener noreferrer" target="_blank">https://prschool.natapr.com/pl/2147718415</a></p><p>JOIN OUR MAILING LIST ➤ <a href="http://www.natapr.com" rel="ugc noopener noreferrer" target="_blank">www.natapr.com</a></p><p>THE FREE NATA PR MODEL ➤ <a href="https://prschool.natapr.com/Nata-PR-Model" rel="ugc noopener noreferrer" target="_blank">https://prschool.natapr.com/Nata-PR-Model</a></p><p>INSTAGRAM ➤ <a href="https://www.instagram.com/nata_pr_school/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/nata_pr_school/</a></p>
March 11, 2026
258- How Social Media Changed Public Relations Forever
<p>Celebrating <strong>25 years of Nata PR!</strong> In this special anniversary episode, Natalie Bibeau reflects on how social media has completely transformed public relations — and why <strong>PR is more powerful and relevant than ever</strong>.</p><p>25 years ago, traditional media was the only gateway to public visibility. Today, brands, entrepreneurs, and experts can reach their audiences directly. But has social media replaced public relations? Absolutely not. This episode reveals how <strong>PR and social media work as powerful allies</strong> to build authentic credibility and lasting influence.</p><p><strong>In This Episode:</strong></p><ul><li>How social media completely redefined visibility and power in communications</li><li>Why PR has NOT been replaced by social media (with a real client story!)</li><li>The power of combining PR + social media + influencer marketing</li><li>UGC (User Generated Content) campaigns and why they deliver exceptional results</li><li>How earned media coverage boosts your SEO and AI visibility</li><li>Why credibility must be earned, not bought</li></ul><p>📺 Watch this episode on YouTube ➤ <a href="https://youtu.be/GZjwaF3B8Ts" rel="ugc noopener noreferrer" target="_blank">https://youtu.be/GZjwaF3B8Ts</a></p><p><strong>Resources & Links</strong></p><p>6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ <a href="https://prschool.natapr.com/pl/2147718415" rel="ugc noopener noreferrer" target="_blank">https://prschool.natapr.com/pl/2147718415</a></p><p>JOIN OUR MAILING LIST ➤ <a href="http://www.natapr.com" rel="ugc noopener noreferrer" target="_blank">www.natapr.com</a></p><p>THE FREE NATA PR MODEL ➤ <a href="https://prschool.natapr.com/Nata-PR-Model" rel="ugc noopener noreferrer" target="_blank">https://prschool.natapr.com/Nata-PR-Model</a></p><p>INSTAGRAM ➤ <a href="https://www.instagram.com/nata_pr_school/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/nata_pr_school/</a></p>
261 total episodes available
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Frequently asked questions
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- What is Nata PR School (EN)?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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