Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.
260- PR + GEO: How to Dominate AI Search with Public Relations
In this episode of the Nata PR School Podcast, Natalie Bibeau breaks down how Public Relations and GEO (Generative Engine Optimization) work hand in hand — and why this combination is your biggest competitive advantage in the AI era.
SEO makes you discoverable. GEO makes you impossible to ignore. But how do you actually get mentioned in AI-generated answers from ChatGPT, Claude, Perplexity and Gemini? The answer might surprise you: Public Relations.
With AI transforming the way people search for information, it's no longer enough to rank on Google. Your content needs to be "mentionable" and "citable" — ready to be picked up and included in AI-generated responses. And that's exactly where PR shines.
In This Episode:
What is GEO (Generative Engine Optimization) and how it differs from SEO
Why SEO is NOT dead — but its role is changing from rankings to structure
How AI tools generate answers and where they pull their information from
Why your content needs to be structured, clear, and ready for AI to cite
How PR builds the domain authority and media credibility that AI prioritizes
Why SEO experts are now calling on PR agencies to boost their clients' visibility
The winning formula: SEO = discoverable, GEO = impossible to ignore
📺 Watch this episode on YouTube ➤ https://youtu.be/CtKdeLecekg (https://youtu.be/CtKdeLecekg)
Resources & Links
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 (https://prschool.natapr.com/pl/2147718415)
JOIN OUR MAILING LIST ➤ www.natapr.com (http://www.natapr.com)
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model (https://prschool.natapr.com/Nata-PR-Model)
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/ (https://www.instagram.com/nata_pr_school/)
8 Apr 2026
259- How AI is Changing SEO Forever with Jordanne Erichsen
In this episode of the Nata PR School Podcast, Natalie Bibeau welcomes Jordanne Erichsen — a former opera singer turned SEO expert — for a fascinating conversation about how AI is reshaping search engine optimization and why public relations has never been more valuable for SEO.
Jordanne shares her incredible journey from the opera stage to the first page of Google, how she built Express Voice Studio into a thriving music school across Canada, and why SEO should now stand for "Search Everywhere Optimization."
In This Episode:
Jordanne's unique path from opera singer to recognized SEO expert
How she built Express Voice Studio and learned SEO from scratch
Why SEO now means "Search Everywhere Optimization" — not just Search Engine Optimization
How AI tools like ChatGPT, Perplexity, Gemini and Claude pull information from across the entire web
Why public relations is a game-changer for SEO and domain authority
Real results: a client gained 11+ domain authority points in just 2 months through PR
The truth about backlinks — why buying cheap links can actually hurt your website
What is GEO (Generative Engine Optimization)?
Social media, digital wellbeing and the attention economy
📺 Watch this episode on YouTube ➤ https://youtu.be/T7gcACTmUQA (https://youtu.be/T7gcACTmUQA)
Resources & Links
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 (https://prschool.natapr.com/pl/2147718415)
JOIN OUR MAILING LIST ➤ www.natapr.com (http://www.natapr.com)
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model (https://prschool.natapr.com/Nata-PR-Model)
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/ (https://www.instagram.com/nata_pr_school/)
11 Mar 2026
258- How Social Media Changed Public Relations Forever
Celebrating 25 years of Nata PR! In this special anniversary episode, Natalie Bibeau reflects on how social media has completely transformed public relations — and why PR is more powerful and relevant than ever.
25 years ago, traditional media was the only gateway to public visibility. Today, brands, entrepreneurs, and experts can reach their audiences directly. But has social media replaced public relations? Absolutely not. This episode reveals how PR and social media work as powerful allies to build authentic credibility and lasting influence.
In This Episode:
How social media completely redefined visibility and power in communications
Why PR has NOT been replaced by social media (with a real client story!)
The power of combining PR + social media + influencer marketing
UGC (User Generated Content) campaigns and why they deliver exceptional results
How earned media coverage boosts your SEO and AI visibility
Why credibility must be earned, not bought
📺 Watch this episode on YouTube ➤ https://youtu.be/GZjwaF3B8Ts (https://youtu.be/GZjwaF3B8Ts)
Resources & Links
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 (https://prschool.natapr.com/pl/2147718415)
JOIN OUR MAILING LIST ➤ www.natapr.com (http://www.natapr.com)
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model (https://prschool.natapr.com/Nata-PR-Model)
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/ (https://www.instagram.com/nata_pr_school/)
Podcast Authority Score: 57 / 100
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Engagement
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