Native Hustle: The Rez Road to Target is the real-time journey of two sister entrepreneurs building a beauty brand from the ground up—straight from the rez. With heart, hustle, and humor, they share their behind-the-scenes experiences as they work to get their mixed-texture haircare products on the shelves at Target. From product development and marketing to funding, rejection, and small wins that feel huge, this podcast is an honest look at what it takes to build a brand, serve your community, and stay rooted while reaching for big dreams.
The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
9 Jul 2025
Put It in Their Hands: Why Sampling Works
In this episode, the sisters reflect on a game-changing lesson they learned early on: the power of sampling. At their first big trade show, they showed up timid and unsure—until a seasoned vendor neighbor pulled them aside and gave it to them straight: “Hand out samples—it stops people in their tracks and buys you time to sell!” They share the story of how that moment reshaped their approach, helped them connect with real customers, and why putting your product in people’s hands is one of the...
2 Jul 2025
Side Hustle: The Power of Starting Small
Sisters Marina TurningRobe and Sarita Washinawatok discuss Sister Sky's origins as a side hustle, highlighting early challenges and formative moments that paved the way for their current mission.
25 Jun 2025
Ashes to Action: Rebuilding with Grit
The sisters from Native Hustle recount their business's devastating fire, revealing how they harnessed grit and resilience to rebuild stronger than before.
14 Jun 2025
Gotta Watch Your Back: Business Runs on Trust
The hosts discuss the critical role of trust in business, sharing personal experiences and insights on building reliable partnerships and navigating betrayals in this interview episode.
14 Jun 2025
More Suds, Please! Why Business is Always a Work in Progress
The hosts discuss the importance of customer feedback and continuous improvement in business, highlighting the courage required to embrace criticism in this interview episode.
14 Jun 2025
Midlife & Mighty: It’s Your Time to Build That Business
The hosts discuss how women can leverage their experience and intuition to confidently pursue entrepreneurial goals during midlife, emphasizing the power of this life stage.
14 Jun 2025
Get Your Face Out There: Post It, Girl!
The hosts discuss overcoming reluctance and awkwardness to increase visibility on social media, sharing mindset shifts that make posting easier in this interview episode.
13 Jun 2025
No Junk, Just Genius: The Power of Quality in Business
Sisters and hosts discuss their business journey, emphasizing the importance of quality from their early candle-making days to current business practices, illustrating how attention to detail leads to success.
Podcast Authority Score: 18 / 100
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