Natural Products Marketer Podcast

About Natural Products Marketer Podcast

Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Publisher

Tina Maddock

Category

business

Language

en

Explicit

No

First episode

24 Oct 2023

Latest episode

22 Apr 2026

Latest episodes

10 of 48 episodes have a transcript.

1. 

   22 Apr 2026TRANSCRIPT

   What Retailers Need to Know About Probiotics with Nikita Austen

   Most people buy probiotics like they buy shampoo: grab the brand they recognize and hope for the best. But probiotics are living microorganisms, and the difference between “works” and “waste of money” often comes down to details most labels don’t make clear like refrigeration, shelf time, and whether a capsule can survive stomach acid long enough to open where it matters. We sit down with Nikita Austin, Senior Director of Global Training and Education at Better Being Co. (home to brands many...

2. 

   25 Mar 2026TRANSCRIPT

   Compliance For Natural Products Marketing with Asa Waldstein

   If you sell supplements or natural products and you market online, you can’t assume you’re “too small” for regulators to notice. We sit down with compliance expert Asa Waldstein to map the real enforcement trends we’re seeing, from FDA warning letters to behind-the-scenes demand letters that can escalate into expensive litigation. We also dig into what happens after a warning letter, why the response matters, and how public enforcement can ripple into reputation damage and investor hesitation...

3. 

   25 Feb 2026TRANSCRIPT

   How Independent Retailers Win With Testing & Trust with Deleo de Leonardis

   Host Deleo de Leonardis, Co-founder and CEO of Purity-IQ, explains how independent retailers build trust and win by rigorously testing product authenticity beyond basic identity checks.

Inside a recent episode

What Retailers Need to Know About Probiotics with Nikita Austen

Published 22 Apr 2026 · Transcript excerpt

[…] They're spore-forming. They get activated more when they're in the intestine. Yes, you can find a few things like that. But typically speaking, again, when you're going into a supplement department and you're looking for a probiotic and you want a nice array of probiotic strains, I'll name some of them. It sounds like I'm talking Greek because I am. Like, you know, Helveticus and El Breve and B. Infantis and all these different strains that are so good for supporting the immune system. Yeah. Balancing vaginal health, helping with colon and regularity. These strains are not your spore-forming strains. […]

Who has been a guest on Natural Products Marketer Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Deleo de Leonardis
• Brian Mosser
• Liza Dawkins
• Dan Kraus
• Brian Hall

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

3,565

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

11 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 62 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

68

Social presence

0

YouTube

68

Engagement

71

Contact Natural Products Marketer Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.