If you don't know your customers, you can't give them what they want.
That's what this naughty by nurture podcast is all about. That and the weird and wonderful people we've met across the ecosystem.
So if you want to spice up your customer marketing, join us for cheeky puns, rich editorial content, data insights, and fresh creative ideas.
Our podcast series is jam-packed with personality, sure to add some extra zing to your customers' experiences.
Coming soon: Series 2 starts spring 2022
Whenever Skip and Gavin get together, sparks fly, and super valuable points that can be used in your marketing today are brought to the table, but they struggle to keep on track, so Skip has brought his wife Christie along. So today, we're talking about B2B marketing, how it differs from B2C or NFP marketing (if at all), understanding the challenge that the customer is facing, why we struggle to find B2B examples, and how inviting your great aunty that hates everything to dinner relates to it all. All these and more tracks are added to the ever-growing playlist.
30 Jun 2022
The brand vs performance marketing one
Balancing brand vs performance marketing is something that almost every marketer struggles with. If you're one of those marketers you won't want to miss this episode! Adam Clarke from Reload digital and his girlfriend Alexandra Mottershead join Gavin to work out the best way of navigating your way through this age-old dilemma. The trio chews the fat on why brand and performance marketing aren't mutually exclusive, long-term brand health vs immediate sales, being where your customer is and the most remote interview ever! Plus of course some killer recommendations for the playlist
23 Jun 2022
The thought leader one
We go international in this episode as our guest Kath Pay dials in from Antigua! Kath who lives and breathes email marketing along with her bestie Janet Roberts tackle a topic that marketers have often asked us "why are thought leaders helpful?" But we'll also discuss the differences between an influencer and a thought leader, what qualities should a thought leader have, plus a list of people you should be following! All this plus a surprise Coronation street fan!
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