About NBSO Lyon | South East France Podcast - Business Horizons
Are you a Dutch entrepreneur curious about growth opportunities in France? Which sectors offer the most potential, and what steps increase your chances of success? The NBSO Lyon | South East France 'Business Horizons' Podcast answers these questions and more.
Featuring Dutch entrepreneurs who have already found success in South East France and key stakeholders from this promising region, we share valuable insights, lessons, pitfalls, and the keys to successful business ventures. A must-listen for anyone looking to explore their business potential in South East France, from Lyon to Grenoble and from Marseille to Nice.
The podcast is hosted by Fred Crouzet, a (Tech) journalist based in Lyon, France, and the AURA region, who has worked with both local and national media for the past 30 years. Driven by his deep passion for the region and issues around its appeal, Fred also created the website This is Lyon for expats.
In this episode of our 'NBSO Lyon Business Horizons' podcast, we travel to Grenoble to speak with Céline Jullien from Invest in Grenoble Alpes, where she focuses on international relations, quantum technologies, semiconductors, and energy. Céline shares what makes Grenoble one of Europe’s most distinctive deep-tech ecosystems — combining a long-standing culture of science, industry, and collaboration with growing momentum in semiconductors, quantum, and advanced technologies.
We explore how Grenoble connects research with industrialisation, where new technologies are moving closer to market, and why the region is increasingly relevant for Dutch companies active in semiconductors, photonics, quantum, and energy. Céline also reflects on the complementarities between the Dutch and Grenoble ecosystems, the importance of building local relationships, and why being physically present remains key to creating trust, partnerships, and new business opportunities in France.
16 Apr 2026
New Season (2026 Ep. 1): Building High-Performance Systems - Lessons from Olympique Lyonnais
In this opening episode of Season 2 of our 'NBSO Lyon Business Horizons' podcast series, we sit down in Lyon with Rick Cost, (Dutch) Performance Director at Olympique Lyonnais. From his move from the U.S. to one of France’s leading football clubs, Rick shares how high-performance structures are built at the top level of sport — and what this says about OL’s ambition and Lyon’s growing attractiveness as a sports hub.
We explore the strengths of the region’s sports ecosystem, where it still needs to grow, and where opportunities lie for international — including Dutch — companies in sport, performance, and innovation. Drawing on his experience in elite clubs (Feijenoord Rotterdam, among others) and Olympic environments, Rick also reflects on what major events like the Winter Games 2030 require behind the scenes, and what it takes to create lasting impact.
24 Nov 2025
Season Finale (Ep. 5): Leveling Up Global Communications from Lyon
Wouter van Vugt discusses building global gaming communities from Lyon, highlighting the region's growing role in the industry and offering leadership insights in this interview.
22 Oct 2025
Scaling Dutch HealthTech in France
Healthcare Consultant Anna Garrec discusses with Journalist Fred Crouzet the crucial steps and challenges involved in scaling Dutch medtech and e-health solutions within the French healthcare system, offering practical insights for international health innovators in this interview.
12 Jun 2025
Episode 3: Deep Dive in France’s Top Industrial region
Damien Giroud, International Project Manager, discusses opportunities for Dutch entrepreneurs in the Auvergne-Rhône-Alpes region and how his agency supports international companies, in this interview.
28 Apr 2025
Episode 2: Cross-Cultural Leadership in France with Madelijn Vervoord
Guest: Madelijn Vervoord, Area General Manager at InterContinental Lyon – Hotel Dieu and Honorary Consul for the Netherlands in Lyon
Madelijn Vervoord is Area General Manager at the InterContinental Lyon – Hotel Dieu and serves as the Honorary Consul for the Netherlands in Lyon. With extensive international experience in hospitality management and cross-cultural leadership, Madelijn offers valuable insights into navigating business dynamics in France. What are her experiences leading multicultural teams? How does she approach cultural integration and leadership challenges? Join us for an engaging conversation filled with practical advice, inspiring stories, and a deeper understanding of succeeding in the French business environment.
About NBSO Lyon "Business Horizons"
The Business Horizons podcast series explores business opportunities and experiences in South East France. It is an initiative of the Netherlands Business Support Office (https://www.linkedin.com/company/nbso-lyon) (NBSO) in Lyon. As part of the Dutch governmental organization RVO (Netherlands Enterprise Agency), NBSO Lyon offers free support to Dutch entrepreneurs aiming to establish or expand their business in South East France.
For more information about how NBSO Lyon | South East France can support you or to schedule an introductory call, email us at info@nbso-lyon.fr.
Stay updated on business developments in South East France – follow us on LinkedIn (https://www.linkedin.com/company/nbso-lyon).
Credits
Podcast host: Fred Crouzet (https://www.linkedin.com/in/fredcrouzet/)
Podcast coordination: Astrid Laurans (https://www.linkedin.com/in/astridlaurans/) and Stefano Oosthof (https://www.linkedin.com/in/stefano-oosthof/)
Podcast recording and editing: Supernatifs Lyon (https://supernatifs.com/agence-podcast-lyon/)
3 Mar 2025
Episode 1 "Meet NBSO Lyon: Pioneering Dutch Business in France”
Guest: Stefano Oosthof, Director | Chief Representative NBSO Lyon | South East France
In late 2024, Stefano Oosthof took on the position of Director | Chief Representative at the Netherlands Business Support Office (NBSO) in Lyon | South East France. With over 20 years of entrepreneurial experience in business development and marketing strategy, he brings a wealth of expertise. From The Hague to Amsterdam, from Turin to Berlin… and now Lyon. What are his insights on doing business in France? What advice and challenges does he share? And how can the NBSO Lyon | South East France office support entrepreneurs? Discover it all in this inspiring episode.
NBSO Lyon: Your partner for Business Growth in South East France
The 'Business Horizons' Podcast is an initiative of the Netherlands Business Support Office (NBSO) in Lyon. As part of the global NBSO network (https://www.rvo.nl/onderwerpen/buitenlandnetwerk/nbso), we support Dutch entrepreneurs with ambitions to succeed in South East France by providing free of charge first-line assistance. From our office in Lyon, we combine local expertise with access to an extensive international network in the region.
For more information about how NBSO Lyon | South East France can support you or to schedule an introductory call, email us at info@nbso-lyon.fr (mailto:info@nbso-lyon.fr) Stay updated on business developments in South East France, follow us on LinkedIn (https://www.linkedin.com/company/nbso-lyon)
Credits
Podcast host: Fred Crouzet (https://www.linkedin.com/in/fredcrouzet/)
Podcast coordination: Astrid Laurans (https://www.linkedin.com/in/astridlaurans/) and Stefano Oosthof (https://www.linkedin.com/in/stefano-oosthof/)
Podcast recording and editing: Supernatifs Lyon (https://supernatifs.com/agence-podcast-lyon/)
Who has been a guest on NBSO Lyon | South East France Podcast - Business Horizons
Names identified in recent episode analyses. Showing up to five guests.
Wouter van Vugt
Anna Garrec
Damien Giroud
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 8 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
4
Social presence
0
YouTube
0
Engagement
32
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