by Julian Bleecker
The Near Future Laboratory Podcast is conversations at the vanguard of design, technology, futures, and culture, hosted by Julian Bleecker — founder of the Near Future Laboratory. https://nearfuturelaboratory.com https://julianbleecker.com Support this podcast at https://www.patreon.com/nearfuturelaboratory
Language
🇺🇲
Publishing Since
12/25/2020
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June 25, 2026
Host Marina Zurkow and guest Sarah Rothberg discuss their "More&More" framework for collaboratively building desirable futures through speculative card decks.
December 22, 2025
<p>Please support the podcast on <a href="https://patreon.com/nearfuturelaboratory" target="_blank" rel="noopener noreferer">Patreon</a>!</p><p>Thank you to all of my paid subscribers!</p><p>My friend Tom Guarriello joins me to unpack a deceptively simple question—<strong>why do some things matter more than others?</strong></p><p>How is it that “brands” are rarely just products. </p><p>Tom describes how they’re meaning-machines: coffee cups, clothes, grocery aisles, and the everyday objects we carry through life are the things that quietly scaffold identity, aspiration, and sense of belonging.</p><p>Choice arrives instantly; explanation comes later. </p><p>Tom’s “meaning stack” helps us understand the rise of <strong>culture brands </strong>those<strong> </strong>brands that don’t just sell products, but stage worlds: concerts, exhibitions, lifestyles, and point-of-view. </p><p>Tom's new book gets into all of this and more. Check out his "<a href="https://a.co/d/dUcFPvz" target="_blank" rel="noopener noreferer">The Meaning of Branded Objects</a>".</p><p>https://tomguarriello.com</p>
September 19, 2025
<p>Here we are — where imagination becomes strategy and art is the engine of innovation. This is a rebroadcast of my conversation in Episode 54 with my friend Dave Gray - artist, visual thinker, and founder of the School of the Possible - in which we explore how drawing and creativity can unlock new ways of seeing, thinking, and shaping the future.</p><p>Simple sketches can transform complex ideas and help organizations envision possibilities that don’t yet exist — Dave is a maestro.</p><p>In our chat, Dave shares stories from his journey as an illustrator, consultant, and teacher, revealing how visual storytelling and hands-on creativity are essential tools for navigating uncertainty and designing better futures.</p><p>Whether you’re a strategist, designer, or just curious about the power of art in business and life, this conversation will inspire you to pick up a pen, embrace your imagination and let it help you create the future you want to inhabit.</p>
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Marina Zurkow
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Sarah Rothberg
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Brett Gui Xin
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Del Hardin Hoyle
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Normals
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The Near Future Laboratory Podcast is conversations at the vanguard of design, technology, futures, and culture, hosted by Julian Bleecker — founder of the Near Future Laboratory.
https://nearfuturelaboratory.com https://julianbleecker.com
Support this podcast at https://www.patreon.com/nearfuturelaboratory
This podcast updates bi-weekly.
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
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