Insight driven stories about the World's greatest brands from people who lived them. Since its founding 40 years ago, the New England Consulting Group has helped many of the world's greatest companies accelerate or restore growth to their iconic brands. For the first time, NECG opens the archives and tells the stories of brands you know and love.
NECG Notes -From The New England Consulting Group
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5.0(4 reviews)
7 episodes
Updated Daily
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Podcast Overview
Insight driven stories about the World's greatest brands from people who lived them. Since its founding 40 years ago, the New England Consulting Group has helped many of the world's greatest companies accelerate or restore growth to their iconic brands. For the first time, NECG opens the archives and tells the stories of brands you know and love.
Language
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Publishing Since
1/4/2019
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Recent Episodes
February 3, 2020
Go East YUM Brand!
<p>David Stone, a Managing Partner at the New England Consulting Group recalls the three decisions he and his management team made when they (PepsiCo) bought Taco Bell and began to expand the brand's footprint nationally. The lessons learned then still apply to many of the challenges and opportunities facing the fast-casual category today.</p>
August 15, 2019
Episode 6- NECG puts the crunch back in Cheetos
<p>It may be hard to believe but in the early 1980s, Frito Lay's Cheetos Brand was at risk of becoming an unsupported harvest brand. Enter the New England Consulting Group who with the help of a smart client and a wonderfully creative advertising character put the brand on a course to grow 10X over the decade that followed. Take a few minutes to listen to the story of Cheetos turnaround and the birth of Chestah Cheetah!</p>
June 30, 2019
NECG Notes: New England Delivers For Cardinal Health
<p>Cardinal Health is one of the world's largest medical distributors and medical services companies. After a spate of acquisition, this behemoth was looking for a way to organize its businesses in a way that made sense and added value to customers. The New England Consulting Group helped them organize and optimize the way they presented these businesses to the marketplace and thought about them inside the Cardinal machine.</p>
7 total episodes available
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- What is NECG Notes -From The New England Consulting Group?
- How often does this podcast release new episodes?
This podcast updates daily.
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Yes, this podcast regularly features guests.
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