Negotiation Illuminators is a podcast by Fireflying, hosted by Amy Combrinck.
In today's fast-paced world, mastering Negotiation is key to navigating life’s complexities. Negotiation is everywhere and has become a basic survival skill.
The show features experienced Negotiators from different companies, industries and positions. They will share their top tips, exclusive insights, and valuable lessons learned, all to help boost your confidence in Negotiation.
Expect bi-weekly bite-sized episodes and instant tips.
"Break The Ice, By Building Intentional Trust" with Oli Stokes
Amy Combrinck interviews former British Army officer Oli Stokes on building intentional trust to master negotiation, sharing insights on emotional intelligence and communication.
21 Jul 2025
The Internal Negotiation No One Talks About with Takako Elliott
Takako Elliott and Amy Combrinck examine the connection between negotiation and parenting, revealing how childhood experiences shape adult negotiation skills and the importance of self-advocacy; this is an interview.
23 Jun 2025
"Less Answers, More Questions" with Ramona Daniel, Cultural Research & Insights Expert
Amy Combrinck interviews Ramona Daniel, who explains how negotiation evolves through cultural understanding and communication, highlighting relationship building as key to adapting to cultural differences.
5 May 2025
"People Pleasing Can Be About Getting Your Own Needs Mets" with Kerry Nortcliffe, Therapist
In this episode of the Negotiation Illuminators podcast, Amy speaks with Therapist Kerry Northcliffe, about the complexities of Negotiation.
Particularly focusing on the underlying fears and self-doubt that often accompany it.
They explore how early life experiences shape our Negotiation styles, the importance of understanding personal drivers and the empowerment that can come from effective Negotiation.
Kerry shares insights on overcoming self-doubt and recognising your own needs in Negotiation.
Sign up to receive weekly Negotiation Top Tips here (https://fireflyinglt.kit.com/fb497f0296).
Click here (https://www.fireflying.ltd/negotiation-workshops) more information the workshops that I run.
23 Mar 2025
"Take A Breather, You Don't Always Have To Answer On The Spot" with Elizabeth Hunt, Estate Agent
In this episode, Elizabeth shares her extensive experience in Negotiation, particularly in the Real Estate Sector.
She discusses the importance of communication, the role of emotions in Negotiations and the necessity of compromise.
Elizabeth emphasises that no two Negotiations are the same and that understanding the human element is crucial for success.
She also highlights the need for transparency and the continuous learning that comes with the profession.
Sign up to receive weekly Negotiation Top Tips here (https://bit.ly/3Vh674S).
Click here (https://www.fireflying.ltd/negotiation-workshops) more information the workshops that I run.
21 Feb 2025
"Making Sure You Are Asking Why" with Paddy Thompson
In this episode, Paddy Thompson shares his insights on Negotiation, drawing from his experiences in HR consultancy and Policing.
He emphasises the importance of compromise, trust and effective communication in achieving successful outcomes.
Paddy also addresses the concept of dry promotions and offers practical advice for Negotiating job offers.
Sign up to receive weekly Negotiation Top Tipshere (https://bit.ly/3Vh674S).
Clickhere (https://www.fireflying.ltd/negotiation-workshops) more information the workshops that I run.
20 Jan 2025
"Really Understanding What The Customer Wants" with Martin Lang
In this episode, Martin Lang, an Automotive Retail Sales Expert, discusses the evolution of Negotiation in his Industry.
He emphasises the shift in customer dynamics and the importance of understanding customer needs.
The discussion also touches on gender dynamics in sales and highlights that delivering value is key to successful Negotiations.
Sign up to receive weekly Negotiation Top Tips here (https://bit.ly/3Vh674S).
Click here (https://www.fireflying.ltd/negotiation-workshops) more information the workshops that I run.
12 Nov 2024
"A Large Part Of Successful Negotiation Is Timing" with GroupM's Carl Nawagamuwa
In this latest episode, Carl Nawagamuwa, the Managing Director of Investment at GroupM, shares his insights on Negotiation.
He discusses how resilience, relationship-building and timing are all crucial in successful Negotiations.
To find out more about future episodes or to receive Negotiation Top Tips, please sign up to my newsletter here (https://bit.ly/3Vh674S).
For more information on who I am and the workshops that I run please visit my website here (https://www.fireflying.ltd/).
14 Oct 2024
"Knowing when to push and when to walk away" with Boots' Ollie Shayer
In this conversation, Amy and Ollie Shayer discuss the evolution of Negotiation throughout Ollie's career.
Ollie highlights the role of relationships in Negotiation and insights on how to prepare for better outcomes.
To find out more about future episodes or to receive Negotiation Top Tips, please sign up to my newsletter here (https://fireflyinglt.ck.page/46248ac985).
For more information on who I am and the workshops that I run please visit my website here (https://www.fireflying.ltd/negotiation-workshops).
17 Sept 2024
"Price is just one part of the Negotiation" with ITV's Rhys McLachlan
In this conversation, ITV's Rhys McLachlan shares his insights on Negotiation, drawing from his extensive experience in the industry.
He discusses the evolution of Negotiation from aggressive tactics to a more data-driven approach, emphasising the importance of empathy and understanding in achieving mutually beneficial outcomes.
He concludes by advocating for Negotiation as a dialogue rather than a mere transactional process.
To find out more about future episodes or to receive Negotiation Top Tips, please sign up to my newsletter here (https://bit.ly/3Vh674S).
For more information on who I am and the workshops that I run please visit my website here (https://www.fireflying.ltd).
26 Aug 2024
"Build Trust Through Storytelling" with Rose Sandy (Author & Publisher)
In this insightful episode, Rose Sandy (Author & former Publisher at HarperCollins) delves into the art of Negotiation, emphasising the critical role of self-awareness and self-advocacy.
She encourages listeners to know their value and to always choose themselves in any Negotiation scenario.
Rose discusses the need to truly "see" the other person, to ask meaningful questions and to build trust through the power of storytelling. She believes that effective Negotiation is fundamentally about communication that aims for mutual benefit.
To find out more about future episodes or to receive Negotiation Top Tips, please sign up to my newsletter here (https://fireflyinglt.ck.page/3efd7cf92a).
For more information on who I am and the workshops that I run please visit my website here (https://www.fireflying.ltd/about).
5 Aug 2024
"Passion is the key to unlocking Negotiation success" with The Tradedesk's Stu Colman
Stu Colman, Senior Director of European Identity at The Trade Desk, shares his insights on Negotiation in the privacy and identity space.
He emphasises the importance of passion and genuine interest for successful Negotiations. According to Stu, Negotiating in both personal and professional contexts requires understanding the other person's needs and goals.
In virtual Negotiations, creating a sense of connection and engagement through regular check-ins is crucial. Common mistakes in Negotiation include lack of knowledge, aggression and bluffing. Stu suggests diffusing aggression with humour and focusing on collaboration to achieve better outcomes.
To find out more about future episodes or to receive Negotiation Top Tips, please sign up to my newsletter here (https://fireflyinglt.ck.page/3efd7cf92a).
For more information on who I am and the workshops that I run please visit my website here (https://www.fireflying.ltd/about).
16 Jul 2024
"Ask for more than what you want" with Creative X's Rebecca Dykema
Rebecca Dykema, Xoogler and now SVP of Partnerships & Creative Transformations at CreativeX shares her insights and experiences on Negotiation.
With a deep understanding of both personal and professional contexts, Rebecca emphasises that Negotiation is not just a formal process confined to boardrooms but an intrinsic part of everyday life.
To find out more about future episodes or to receive Negotiation Top Tips, please sign up to my newsletter here (https://bit.ly/3Vh674S).
For more information on who I am and the workshops that I run please visit my website here (https://www.fireflying.ltd/negotiation-workshops).
25 Jun 2024
"The Power of Pause" with ex-Facebook's Tony Evans
Tony Evans, ex-Facebook, shares his insights and experiences on Negotiation. He learned Negotiation skills from playing Monopoly as a child and later honed them as a press buyer in the Advertising Industry.
He emphasises the importance of preparation, selling the concept rather than just the price and focusing on long-term relationships.
He also discusses the power of pausing, understanding body language and handling difficult or aggressive people during Negotiations.
Tony highlights the role models who have influenced his Negotiation style and the value of having a coach or mentor.
He concludes by suggesting that Negotiation is a combination of dance, selling, and debating.
To find out more about future episodes or to receive Negotiation Top Tips, please sign up to my newsletter here (https://fireflyinglt.ck.page/3efd7cf92a).
For more information on who I am and the workshops that I run please visit my website here (https://www.fireflying.ltd/about).
3 Jun 2024
"The Podcast Why" with Amy Combrinck
Why am I launching a podcast?
Why does Negotiation matter?
Why will this benefit you?
Fireflying (https://www.fireflying.ltd/about) is about shedding light on a challenge or situation. To help look at things from a different perspective & provide inspiration.
Click here (https://fireflyinglt.ck.page/3efd7cf92a) to find out more about future podcast episodes and to receive Negotiation Top Tips straight to your inbox.
3 Jun 2024
"The learning curve was very, very steep" with IAB's James Chandler
James Chandler, CMO of IAB, shares his insights on Negotiation. He learned Negotiation during his formative years at Mindshare, where he had to Negotiate media prices and value.
Negotiating in the digital industry required a shift from a macho and aggressive approach to a more relationship-focused.
He emphasises the importance of preparation, learning on the job and from your failures.
Negotiating in personal life can be more challenging due to emotional investment.
He suggests using the word 'consensus' instead of 'negotiation' to emphasise the importance of finding a win-win outcome.
To find out more about future episodes or to receive Negotiation Top Tips, please sign up to my newsletter here (https://fireflyinglt.ck.page/3efd7cf92a).
For more information on who I am and the workshops that I run please visit my website here (https://www.fireflying.ltd/negotiation-workshops).
Reach and audience
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YouTube views
51
Score snapshot 15 Sept 2025
Podcast Authority Score: 21 / 100
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Quality
17
Social presence
0
YouTube
63
Engagement
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