NerdOut@Spotify is a technology podcast produced by the nerds at Spotify and made for the nerd inside all of us. Hear from Spotify engineers about challenging tech problems and get a firsthand look into what we're doing, what we're building, and what we’re nerding out about at Spotify every day.

NerdOut@Spotify
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Podcast Overview
NerdOut@Spotify is a technology podcast produced by the nerds at Spotify and made for the nerd inside all of us. Hear from Spotify engineers about challenging tech problems and get a firsthand look into what we're doing, what we're building, and what we’re nerding out about at Spotify every day.
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Publishing Since
2/4/2022
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Recent Episodes

June 11, 2026
36: How the BBC Experiments at Scale: Learning Since 1922
<p>How do you build a culture of experimentation inside a 100-year-old institution?</p><p>This episode is part of our special miniseries on product experimentation where we go beyond A/B testing basics to explore how teams build experimentation culture, move faster with data, and make smarter product bets in practice.</p><p>Hosting this series are two of Spotify’s finest experimentation nerds: Luke Frake, group product manager for subscriptions, and Mårten Schultzberg, staff data scientist for Spotify’s experimentation platform, Confidence (<a href="https://confidence.spotify.com/" target="_blank" rel="ugc noopener noreferrer">confidence.spotify.com</a>).</p><p>In this second episode, we explore what it’s like when your streaming content provider is also a national institution. As the UK's national public service broadcaster, the BBC produces everything from news and sports to drama and education across major digital services used by millions every day. With products spanning iPlayer, Sounds, and over a dozen mobile apps, experimentation at the BBC means optimizing for vastly different formats, platforms, and audience needs — all without the subscription metrics that most digital companies rely on.</p><p>Luke Frake and Mårten Schultzberg are joined by Divya Isaiah, Head of Experimentation at the BBC. She walks us through how the BBC runs a decentralized experimentation model supported by a center of excellence that acts as an in-house consultancy, filling gaps across teams at different levels of maturity. The conversation also explores how Divya approaches experimentation velocity (both the number of experiments and the number of teams experimenting), why the BBC's editorial teams are now getting into A/B testing, and where AI is showing up in experimentation tools versus where it's actually adding value.</p><p>Hear what happens when a venerable institution like the BBC embraces a culture of experimentation in order to inform smarter product decisions.</p><p>Learn more about how we experiment at Spotify:</p><ul><li><p>Dive deep into experimentation nerdiness on the <a href="https://confidence.spotify.com/blog" target="_blank" rel="ugc noopener noreferrer">Confidence blog</a></p><li><p>👉 Here’s a good post to start with: “<a href="https://confidence.spotify.com/blog/experiments-with-learning" target="_blank" rel="ugc noopener noreferrer">Beyond Winning: Spotify's Experiments with Learning Framework</a>”</p></li><li><p>Get started with Spotify’s product experimentation platform: <a href="https://confidence.spotify.com/" target="_blank" rel="ugc noopener noreferrer">Confidence</a> </p></li><li><p>Become an experimentation expert with our <a href="https://confidence.spotify.com/blog/confidence-bootcamp" target="_blank" rel="ugc noopener noreferrer">free experimentation bootcamp</a></p></li><li><p>Follow the <a href="https://www.linkedin.com/showcase/confidence-by-spotify" target="_blank" rel="ugc noopener noreferrer">Confidence team on LinkedIn</a> for product updates, event announcements, experimentation insights, and more</p></li><li><p>👋 Follow <a href="https://www.linkedin.com/in/luke-frake/" target="_blank" rel="ugc noopener noreferrer">Luke on Linkedin</a></p></li><li><p>👋 Follow <a href="https://www.linkedin.com/in/m%C3%A5rtenschultzberg/" target="_blank" rel="ugc noopener noreferrer">Mårten on Linkedin</a></p></li></ul><p>Read what else we’re nerding out about on the Spotify Engineering Blog: <a href="https://engineering.atspotify.com/" target="_blank" rel="ugc noopener noreferrer">engineering.atspotify.com</a></p><p><br>You should follow us on Twitter <a href="https://twitter.com/SpotifyEng" target="_blank" rel="ugc noopener noreferrer">@SpotifyEng</a>, <a href="https://www.linkedin.com/showcase/spotify-r&d" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>, and <a href="https://www.youtube.com/channel/UCHBvqSwbfAf5Vx1jrwkG43Q" target="_blank" rel="ugc noopener noreferrer">YouTube</a>!</p>

May 28, 2026
35: How Huel Experiments at Scale: Beyond A/B Tests
<p>What happens when a seven-person data team restarts an experimentation program from scratch — and gets the whole company running experiments within months?</p><p>Welcome to the first episode of our special miniseries on product experimentation. Now that you can build almost anything faster than ever, what matters most is learning what to build, what to keep, and what to put back on the shelf. Over the next few episodes, we go beyond A/B testing basics to explore how teams build experimentation culture, move faster with data, and make smarter product bets in practice.</p><p>Hosting this series are two of Spotify’s finest experimentation nerds: Luke Frake, group product manager for subscriptions, and Mårten Schultzberg, staff data scientist for Spotify’s experimentation platform, Confidence (<a href="https://confidence.spotify.com/" target="_blank" rel="ugc noopener noreferrer">confidence.spotify.com</a>).</p><p>In this first episode, we head outside Spotify to explore how Huel, the UK-founded nutrition brand, approaches experimentation across a rapidly growing omnichannel business. Unlike pure digital products, Huel sells direct-to-consumer on its own site, on Amazon, in supermarkets, and on TikTok Shop — which means you can't always rely on a classical A/B test to measure what's working.</p><p>Luke and Mårten are joined by Bhav Patel, Data Director at Huel, to dig into how his lean team rebuilt Huel's experimentation culture from the ground up. They discuss why Huel lets experiment ideas come from anyone and how a founder-led, data-first culture drove strong adoption of experimentation across the entire org. You'll hear how Bhav's team tackles the unique challenges of omnichannel measurement: building synthetic control groups to evaluate TV ads, running geo-lift tests, and stitching together fragmented user data across platforms, plus how AI is fast-tracking experiment design and more.</p><p>If you care about building better products with data, check it out — and stay tuned for more episodes in this series dropping soon.</p><p>Learn more about how we experiment at Spotify:</p><ul><li><p>Dive deep into experimentation nerdiness on the <a href="https://confidence.spotify.com/blog" target="_blank" rel="ugc noopener noreferrer">Confidence blog</a></p></li><li><p>👉 Here’s a good post to start with: “<a href="https://confidence.spotify.com/blog/experiments-with-learning" target="_blank" rel="ugc noopener noreferrer">Beyond Winning: Spotify's Experiments with Learning Framework</a>”</p></li><li><p>Get started with Spotify’s product experimentation platform: <a href="https://confidence.spotify.com/" target="_blank" rel="ugc noopener noreferrer">Confidence</a> </p></li><li><p>Become an experimentation expert with our <a href="https://confidence.spotify.com/blog/confidence-bootcamp" target="_blank" rel="ugc noopener noreferrer">free experimentation bootcamp</a></p></li><li><p>Follow the <a href="https://www.linkedin.com/showcase/confidence-by-spotify" target="_blank" rel="ugc noopener noreferrer">Confidence team on LinkedIn</a> for product updates, event announcements, experimentation insights, and more</p></li><li><p>👋 Follow <a href="https://www.linkedin.com/in/luke-frake/" target="_blank" rel="ugc noopener noreferrer">Luke on Linkedin</a></p></li><li><p>👋 Follow <a href="https://www.linkedin.com/in/m%C3%A5rtenschultzberg/" target="_blank" rel="ugc noopener noreferrer">Mårten on Linkedin</a></p></li></ul><p>Read what else we’re nerding out about on the Spotify Engineering Blog: <a href="https://engineering.atspotify.com/" target="_blank" rel="ugc noopener noreferrer">engineering.atspotify.com</a></p><p>You should follow us on Twitter <a href="https://twitter.com/SpotifyEng" target="_blank" rel="ugc noopener noreferrer">@SpotifyEng</a>, <a href="https://www.linkedin.com/showcase/spotify-r&d" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>, and <a href="https://www.youtube.com/channel/UCHBvqSwbfAf5Vx1jrwkG43Q" target="_blank" rel="ugc noopener noreferrer">YouTube</a>!</p>

March 5, 2026
34: Redesigning our Apple TV App *Release Notes*
<p>What does it take to ship a video-first Spotify experience on the biggest screen in your house?</p><p>In this Release Notes episode of the NerdOut@Spotify podcast, you’ll hear about the redesigned Spotify app on Apple TV — why we rebuilt it, what it took to build a fully native tvOS app from the ground up, and how we evolved from a templated TVML-based UI to a modern, pixel-perfect experience.</p><p>The result is a faster, more visual experience tailored for a bigger screen, with expanded video support, AI DJ, on-screen lyrics, and improved navigation across the app.</p><p>Along the way, we dig into tvOS focus-based navigation, service runtime and dependency wrangling, and the important role AI coding agents played in helping us move faster — from generating UI from Figma designs, to mapping complex dependency trees, to automating visual diffs for pixel perfection.</p><p>The new Spotify app is available on the <a href="https://apps.apple.com/app/spotify-music-and-podcasts/id324684580" target="_blank" rel="ugc noopener noreferrer">Apple TV App Store now</a>.</p><p>Read what else we’re nerding out about on the Spotify Engineering Blog: <a href="https://engineering.atspotify.com/" target="_blank" rel="ugc noopener noreferrer">engineering.atspotify.com</a></p><p><br>You should follow us on Twitter <a href="https://twitter.com/SpotifyEng" target="_blank" rel="ugc noopener noreferrer">@SpotifyEng</a>, <a href="https://www.linkedin.com/showcase/spotify-r&d" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>, and <a href="https://www.youtube.com/channel/UCHBvqSwbfAf5Vx1jrwkG43Q" target="_blank" rel="ugc noopener noreferrer">YouTube</a>!</p>
39 total episodes available
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