Netcetera by Myosin.xyz

About Netcetera by Myosin.xyz

Myosin is a network of 100+ AI-enabled marketers. We build AI growth systems inside revenue and marketing teams, and share what we learn. Chain Reactions Live is our show on what’s changing in AI and growth, and what it means for your team. Each episode covers the news, our takes on it, and demos of the tools we use. YouTube: youtube.com/@myosin_xyz The Myosin Weekly newsletter: themyosinweekly.beehiiv.com Myosin Media: https://myosin.xyz/media Earlier Chain Reactions and Netcetera episodes, from our fintech and blockchain years, are still in the feed.

Publisher

Myosin.xyz

Category

business

Language

en

Explicit

No

First episode

22 Dec 2022

Latest episode

20 Oct 2026

Latest episodes

90 episodes in the feed.

1. 

   20 Oct 2026

   CR Live #0006: Claude Gets Watermarked, Amazon vs. the Shopping Agents, Is It Real or AI? and more

   A live marketing talk show that goes under the hood of the growth machines running frontier tech. No hype, no founder worship, just marketers who have done the work telling you what they actually see.Every other week, a rotating crew goes live to decode the moves everyone in marketing is quietly talking about, break down a real product in real time, take hard sides on a hot take that matters, and put their own instincts under pressure with no time to hide behind a framework.This week we open on Anthropic quietly watermarking everything Claude writes to please the EU — then admitting the mark barely works, and it's already being scrubbed off. Then agentic commerce's civil war: everyone says optimize for the AI shopping agent, while Amazon starves those same agents to drag shoppers back to its aisles. Plus a ten-foot ball of human hair rolls through NYC and the internet's first guess is "that's AI." Growth-hacking pioneer Anuj Adhiya joins us, and we play a round of Slick or Slop. Plus more.This is Chain Reactions, reborn as the show from marketers, to break open all the marketing around you.

2. 

   14 Aug 2026

   CR Live #0005: Reddit AI data deals, GEO is a Scam, Creators = IP and more

   The first live marketing talk show goes under the hood of the growth machines running frontier tech. No hype, no founder worship, just marketers who have done the work telling you what they actually see.Every other week, a rotating crew goes live to decode the moves everyone in marketing is quietly talking about, break down a real product in real time, take hard sides on a hot take that matters, and put their own instincts under pressure with no time to hide behind a framework.This week we open on Reddit turning on itself: its own ads boss admits he's not sure the data moat he sells advertisers is still exclusive, now that the company is licensing community data to OpenAI and Google. Then Olly takes GEO apart and makes the case that "AI visibility" is mostly repackaged SEO with a shinier name. And we get into creators becoming the IP, where a 4chan post turns into a $390M franchise and studios scramble to own culture nobody really can. Plus more.This is Chain Reactions, reborn as the show from marketers to break open all the marketing around you.

3. 

   12 Aug 2026

   Chain Reactions Live #0003: Google's AI Mode Ads Nobody Covered + Agent Orchestration for Growth

   Google quietly shipped four new ad formats inside AI Mode, and almost nobody covered it. We did. Plus: a $13 CPC on ChatGPT ads, and Memrise's growth agent that lives entirely in Slack.CHAPTERS00:00 (https://www.youtube.com/watch?v=oUrPrTtPRsQ) Cold open03:06 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=186s) Welcome — Victoria joins, Polina returns04:24 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=264s) What's on the show today05:30 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=330s) WATERCOOLER: Sonnet 5's price hike and Fable 5's return07:38 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=458s) Token-maxing culture and the hidden cost of the price hike10:16 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=616s) Ford rehires the people it fired — to train the AI12:47 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=767s) Why the most elementary AI framing gets the most buzz14:27 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=867s) Benchmarking models on price, speed and quality before you buy15:12 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=912s) Product Hunt's June: the top tools were integrations, not standalone AI17:30 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=1050s) The core stack nobody has replaced (and why Slack survived)22:14 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=1334s) The vibe-coded app problem: broken back ends, ToS exposure, $20 lessons26:01 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=1561s) Cannes Lions: the agency billing model everyone admits is dead28:02 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=1682s) Creator activations go niche — eyeballs over follower counts28:45 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=1725s) Why Victoria skipped Cannes, and the CEO as the next creator31:04 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=1864s) Celebrity clout vs. an actual event strategy33:40 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=2020s) AI's image rehab in marketing, and the founders paying for their own message36:06 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=2166s) SheaMoisture flipped the creator brief39:21 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=2361s) Why YouTube mid-roll ad reads stopped working40:42 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=2442s) Google's AI Mode ads — the story nobody covered43:03 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=2583s) Four new ad types, and what a business owner is actually signing up for44:43 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=2683s) A $13 CPC on ChatGPT ads46:10 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=2770s) Could ChatGPT just run an affiliate network instead?49:44 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=2984s) MARKDOWN: Lizzie Lawley, Head of Applied AI at Memrise50:20 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=3020s) From pilot, to AI companion platform, to Wombat, to Memrise53:39 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=3219s) The system map: every input feeding the growth machine56:00 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=3360s) Core principles: context first, cheapest capable model, disagreement as a feature56:36 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=3396s) "Months of work in hours" — what it actually saved58:36 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=3516s) The loops: synthesis, experiment shaping, prototyping, build ticket, human gate1:00:41 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=3641s) Live demo: "It's just Slack, baby"1:03:10 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=3790s) How the agent gets fresh context every single night1:06:04 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=3964s) OpenClaw V1, then real engineers rebuilt it1:07:06 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=4026s) The failures: how expensive it got, real quick1:08:32 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=4112s) The model pricing tier system, tier by tier1:11:19 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=4279s) Where the user interviews actually live (it's Google Docs)1:13:59 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=4439s) The bot that spammed banana emojis, and what it taught her1:15:54 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=4554s) Claude Design as a starting point for growth people who can't design1:17:35 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=4655s) Why we skipped Hot Button this week1:18:27 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=4707s) ADAHOLIC: the rules1:20:22 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=4822s) Round 1: Ed Sheeran, a posh restaurant, and way too many forks1:23:33 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=5013s) Round 2: red key, blue key, and a luxury pitch1:26:23 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=5183s) Round 3: "Yo... where's Dukey?"1:29:03 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=5343s) Round 4: the Mother's Day one1:32:26 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=5546s) Round 5: the car ad Arnav paused a second too late1:35:14 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=5714s) Round 6: puffballs, chrome nails and woodworking1:39:07 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=5947s) Round 7: "a better everyday life for the many people"1:40:41 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=6041s) Victoria takes the crown on her first appearance1:41:54 (https://www.youtube.com/watch?v=oUrPrTtPRsQ&t=6114s) CloseTHIS WEEK'S GUESTLizzie Lawley — Head of Applied AI at Memrise, co-founder of Wombat. She built a platform handling millions of simultaneous AI interactions with cost-efficient model routing, and now runs agent orchestration for Memrise's growth team. Her system pulls from transcripts, app reviews, Zendesk tickets, past experiment synthesis, Athena and BigQuery, and runs a nightly cron job so the agents never work off stale context. Methodology follows Bob Moesta's jobs to be done. The team calls it BYOB — bring your own Bobby.Ads featured in Adaholic this week: Heinz, Kia, Budweiser, Honda, Pinterest, IKEA.

Who has been a guest on Netcetera by Myosin.xyz

Names identified in recent episode analyses. Showing up to five guests.

• Azeem Khan
• Jay Kurahashi-Sofue
• Bettina Sosa
• Mike Tango Bravo
• Tay Todd

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

12 ratings

Podcast Authority Score: 46 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

63

Social presence

0

YouTube

0

Engagement

71

Contact Netcetera by Myosin.xyz

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.