Neue Horizonte – ein Podcast, der mit guten Beispielen aus der Outdoorbranche zeigen will, was heute in Sachen Nachhaltigkeit schon alles unternommen wird und möglich ist. Begleite Gastgeber Fabian Nendza dabei, wie er Projekte und Innovationen vorstellt, die sich in besonderem Maße mit zukunftsorientierten Themen auseinandersetzen. Von Klima- und Naturschutz über Kreislaufwirtschaft bis soziale Gerechtigkeit werden Protagonisten einer Branche vorgestellt, die in vielen Bereichen der Nachhaltigkeit eine Vorreiterrolle einnimmt. Es ist Zeit umzudenken. Machen wir uns auf den Weg.
Neue Horizonte
Claim This Podcastby Globetrotter Ausrüstung | Fabian Nendza | Podcastfabrik
4.8(20 reviews)
31 episodes
Updated Weekly
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Podcast Overview
Neue Horizonte – ein Podcast, der mit guten Beispielen aus der Outdoorbranche zeigen will, was heute in Sachen Nachhaltigkeit schon alles unternommen wird und möglich ist. Begleite Gastgeber Fabian Nendza dabei, wie er Projekte und Innovationen vorstellt, die sich in besonderem Maße mit zukunftsorientierten Themen auseinandersetzen. Von Klima- und Naturschutz über Kreislaufwirtschaft bis soziale Gerechtigkeit werden Protagonisten einer Branche vorgestellt, die in vielen Bereichen der Nachhaltigkeit eine Vorreiterrolle einnimmt. Es ist Zeit umzudenken. Machen wir uns auf den Weg.
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Publishing Since
11/27/2020
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Recent Episodes
June 26, 2026
Heckenretter e.V. mit Alexandra Werdes
Hecken sind mehr als Gestrüpp – sie sind Klimahelden, Lebensraum für Tausende Tierarten und nachwachsende Rohstoffquelle. Alexandra Werdes von den Heckenrettern e.V. zeigt, wie wir Menschen dabei eine positive Rolle für die Biodiversität spielen können.
March 16, 2026
Fredrik Ekström – Unlocking responsible consumption
In this episode of New Horizons, Fabian Nendza speaks with Fredrik Ekström, founder of Above the Clouds and a dedicated future shaper working at the intersection of behavioral science, sustainability, and brand strategy. Together they explore a central tension of our time: If people care so deeply about sustainability, why does meaningful change feel so slow? Drawing on consumer research conducted across Nordic and German general-population samples, Frederick outlines a striking paradox: - 8 out of 10 people fear environmental collapse - 7 out of 10 feel they are already doing all they reasonably can - 9 out of 10 feel their individual actions don’t make a difference So what does this mean for brands? Frederick argues that “winning the consumer game” isn’t about manipulating behavior through funnels and fear, it’s about understanding how people actually think and feel. The real opportunity lies in reducing overwhelm, building trust, and starting from shared intention. In This Episode we will look at the emotional tension between discomfort and overwhelm in sustainability. - Why brands face the same psychological barriers as consumers - The five consumer archetypes — from “sustainability zombies” (~10%) to committed pioneers (~10%), with most people in the messy middle - Why green hangtags and technical claims often fail - The growth of secondhand and why durability, care, repair, and resale are becoming hygiene factors - Why we won’t build a prosperous future by analysing last year’s sales figures The majority of consumers want to act responsibly, but feel stuck. Change won’t come from guilt or pressure, but from clarity, trust, and shared intention. Brands and consumers are not opponents, they are navigating the same system. The opportunity lies in meeting people where they are and building progress step by step. Learn More If you’re curious about Frederick’s work, or if you work for a brand that wants to better understand what truly moves consumers, you can connect with Above the Clouds www.abovetheclouds.se About the Podcast New Horizons is dedicated to giving a voice to the people in outdoor and sustainability who are shaping a positive and possible future.
November 27, 2025
EOCA - Nature positive with Dan Yates
In this episode, we speak with Dan Yates, Executive Director of the European Outdoor Conservation Association (EOCA), about why biodiversity loss has become one of today’s most pressing challenges for business, society, and the outdoor industry. We explore the business case for biodiversity — and what it really means for companies to become nature positive. What you’ll learn in this episode: • Why biodiversity loss and climate change are deeply connected — and how degraded ecosystems intensify climate impacts. • What a nature-positive approach looks like in practice, far beyond carbon accounting. • Why the outdoor industry is uniquely positioned to lead on biodiversity action. • How investing in nature creates long-term ecological benefits and immediate brand value. • What companies can do right now — from reducing impacts to partnering with credible conservation organizations. Dan also shares insights into EOCA’s global conservation work, emerging frameworks like TNFD, and why reconnecting people with nature is essential for a sustainable future. References: EOCA- https://www.eocaconservation.org/ Planetary Boundaries https://www.stockholmresilience.org/research/planet Intergovernmental Science Policy Platform on Biodiversity and Ecosystem Services (IPBES)- https://www.ipbes.net/ Biodiversity Net Gain https://www.gov.uk/guidance/understanding-biodiversity-net-gain Nature Credits Proposal https://ec.europa.eu/newsroom/env/items/892839/en Taskforce on Nature related Financial Disclosures (TNFD) https://tnfd.global/ Carbon accounting vs biodiversity accounting (general concept) https://www.planetaryaccounting.org/ Global Reporting Initiative (GRI Standards) https://www.globalreporting.org/
31 total episodes available
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This podcast updates weekly.
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