A neurociência trouxe a dimensão biológica das motivações para o consumo. A mitologia contribuiu com os estudos dos afetos, emoções e memórias culturais que agem coletivamente no comportamento de consumo. Neuromitologia, portanto, é a união entre o passado e o futuro para compreender hoje o seu consumidor e o universo mágico do consumo. Aqui vamos falar de mitos, neurociência e, claro, de tudo isso junto e misturado.
Neuromitologia
Claim This Podcastby Hertz Wendell
5.0(3 reviews)
40 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇧🇷
Podcast Overview
A neurociência trouxe a dimensão biológica das motivações para o consumo. A mitologia contribuiu com os estudos dos afetos, emoções e memórias culturais que agem coletivamente no comportamento de consumo. Neuromitologia, portanto, é a união entre o passado e o futuro para compreender hoje o seu consumidor e o universo mágico do consumo. Aqui vamos falar de mitos, neurociência e, claro, de tudo isso junto e misturado.
Language
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Publishing Since
3/27/2020
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Recent Episodes
April 4, 2025
O MITO DE NARCISO
<p>Vamos explorar O Mito de Narciso e entender como essa história milenar se relaciona com o universo da publicidade. Como o narcisismo influencia as campanhas? Como as marcas usam essa ideia para criar conexão com o público? Vem descobrir!</p>
November 30, 2024
Fada ou sereia? Os mitos da marca Starbucks
Starbucks co-founder reveals the captivating story behind the iconic brand's logo, uncovering the myths and symbolism that have captivated millions worldwide.
October 6, 2024
A FUNÇÃO DA IDENTIDADE VISUAL
SE LIGA NESSA MENTORIA — Para ficar na memória e no coração do seu público invista na identidade visual. Tenho dicas valiosas para impactar seua consumidores. Sou Hertz Wendell professor e cientista do SinapSense, o Laboratório de Inovação em Neurociência do Consumo da Universidade Federal do Paraná (UFPR). No Instagram: @neuromitologia
40 total episodes available
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This podcast updates bi-weekly.
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