June 25, 2026
NAR CEO on the Value of the REALTOR®
<p dir="ltr">The National Association of REALTORS® is in a season of significant change.</p> <p dir="ltr">In a post-settlement industry, the needs of REALTORS®, brokerages, associations, MLSs, and consumers are shifting quickly. The market is no longer static, and the organizations that support real estate professionals can't afford to stay static either.</p> <p dir="ltr">For NAR CEO Nykia Wright, the future of the association starts with a clear question: how does NAR continue to add value in a real estate industry that is actively rethinking its strategies?</p> <p dir="ltr">That answer is not as simple as listing benefits, discounts, programs, or resources. A list of benefits does not always communicate a strong value proposition. The real value is in how those pieces work together: advocacy, research, education, events, communications, partnerships, state and local relationships, and consumer education.</p> <p dir="ltr">Nykia describes this as "the house." The value does not live in one room. It lives in the full structure.</p> <p dir="ltr">In this Best Of episode, we revisit a powerful segment from our conversation with NAR CEO Nykia Wright. She shares her vision for the future of the association, why NAR must evolve with the market, how state and local partnerships fit into the national strategy, and why the ultimate goal is helping REALTORS® get to their next successful transaction.</p> <p dir="ltr">You'll learn:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why NAR has to evolve with the real estate industry</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How national, state, and local associations can work together more effectively</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why the value of NAR is bigger than a list of member benefits</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How advocacy, research, education, communications, and partnerships work together</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why consumer education helps REALTORS® have stronger client conversations</p> </li> </ul> <p> </p> <p> </p> <p dir="ltr"><strong>Resources</strong></p> <p dir="ltr">Check out <a href= "https://nevadarealtors.org/">https://nevadarealtors.org/</a> and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you! </p> <p dir="ltr"> </p> <p dir="ltr"><strong>About Your Hosts</strong></p> <p dir="ltr"><strong>Tiffany Banks</strong> is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management but also driving growth and fostering a culture of excellence within the team and the broader real estate community.</p> <p dir="ltr"><strong>Sarah Scattini</strong> is the 2026 President of Nevada REALTORS® and a seasoned real estate professional based in Northern Nevada. Her leadership is defined by deep local roots, decades of experience guiding buyers and sellers, and a commitment to advancing homeownership access and industry excellence throughout the state. Born and raised in Reno and a graduate of the University of Nevada, Reno, Sarah has worked in the real estate industry for over two decades, serving first-time homebuyers, relocating families, investors, and seasoned market participants with integrity and expertise. As President of Nevada REALTORS®, Sarah champions advocacy for balanced housing policy, increased market access, and professional development for nearly 20,000 members statewide. Under her leadership, the association is focused on supporting sustainable growth, strengthening community trust, and equipping practitioners with the tools, data, and training they need to succeed in a rapidly-evolving market. Sarah also brings firsthand market experience from her work with RE/MAX Prime Properties, where her long career in residential real estate has been marked by thoughtful service, deep local knowledge, and a reputation for listening closely to clients' needs.</p> <p> </p> <p> </p>
