Never GTM Alone
Claim This Podcastby Rick Currier
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Podcast Overview
<p><b>Welcome to </b><b>Never GTM Alone</b><b>—the podcast where tech marketing gets personal.</b> Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.</p><p>Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.</p><p>Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.</p><p>Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.</p><p>Topics we explore:</p><p> - Partner marketing & channel strategy<br> - Co-selling, attribution, and ecosystem operations<br> - Martech, AI, and automation in GTM<br> - Personal + professional growth inside the tech grind<br> - What not to do (aka your new favorite segment)<br><br></p><p> Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!</p>
Language
🇺🇲
Publishing Since
6/17/2025
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Recent Episodes
June 5, 2026
Vivek Venkatesh on Unlocking the Secrets of GSI Partner Marketing
What does it take to turn a Global System Integrator into a true growth partner? In this episode, Vivek Venkatesh shares lessons learned from years leading partner marketing initiatives at Intel, Dell, and AWS, where partnerships with firms like Accenture, Deloitte, and Capgemini helped drive large-scale growth and customer adoption. Vivek explains why GSI partner marketing is fundamentally different from other partner motions, how to identify and activate internal champions, and why the best...
May 26, 2026
Jurija Metovic on Building Partner Credibility Before You Have Brand Recognition
What happens when you’re asked to build a partner motion for a company nobody’s heard of—inside one of the fastest-moving markets in tech? In this episode, Jurija Metovic from SurePath AI breaks down what startup partner marketing actually looks like when there’s no inherited brand credibility, no repeatable playbook, and no time to wait for perfect. Jurija shares why early-stage partner marketing is less about scale and more about signal: getting into the right conversations, placing smart ...
May 12, 2026
Acting as the Ecosystem Strategist, Not the Event Planner
Too many partner marketers are still treated as the team that runs the events, builds the co-branded one-pager, and executes the MDF spend. Nicole Steele wants that definition retired. A marketer who's worked at the intersection of field, digital, and partner at Sage, SAP, Aryaka, and F5 — where 95% of the business ran through partners — Nicole joins Rick to make the case that customers aren't buying products anymore, they're buying platforms, and platforms only deliver when there's an ecosys...
31 total episodes available
Recent guests on Never GTM Alone
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Christina Carstensen
Guest
Matt Levine
Guest
Mike Mahoney
Guest
Angela Salerno
Guest
Carilu Contreras-Melander
Guest
Shawn Mills
Guest
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Frequently asked questions
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- What is Never GTM Alone?
<p><b>Welcome to </b><b>Never GTM Alone</b><b>—the podcast where tech marketing gets personal.</b> Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.</p><p>Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.</p><p>Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.</p><p>Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.</p><p>Topics we explore:</p><p> - Partner marketing & channel strategy<br> - Co-selling, attribution, and ecosystem operations<br> - Martech, AI, and automation in GTM<br> - Personal + professional growth inside the tech grind<br> - What not to do (aka your new favorite segment)<br><br></p><p> Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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