Never GTM Alone

About Never GTM Alone

Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection. Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk. Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech. Because no one builds pipeline alone. And no one should have to figure this sh*t out solo. Topics we explore: - Partner marketing & channel strategy - Co-selling, attribution, and ecosystem operations - Martech, AI, and automation in GTM - Personal + professional growth inside the tech grind - What not to do (aka your new favorite segment) Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!

Publisher

Rick Currier

Category

business · business · technology

Language

en

Explicit

No

First episode

17 Jun 2025

Latest episode

11 Aug 2026

Latest episodes

34 episodes in the feed.

1. 

   11 Aug 2026

   Maisa Fernandez on Transforming Partner Marketing into a Revenue Engine

   Partner marketing transformation is about much more than implementing new technology. It's about creating a simpler, more connected experience for partners while building the systems that turn relationships into measurable business growth. In this episode, Maisa Fernandez shares lessons from leading global partner marketing transformations at two of the industry's largest technology companies. Maisa explains how modern partner marketing leaders should evaluate technology investments, build mo...

2. 

   28 Jul 2026

   Matt Langie on How AI Memory & Personalization is Transforming Partner Marketing

   Partner marketing is entering a new era, and AI is changing much more than workflow efficiency. In this episode, Matt Langie, co-founder and CMO of Personize, explains how AI memory, governance, and personalization are helping partner marketers build always-on programs that learn and improve over time. Matt shares why traditional nurture campaigns treat people like segments instead of individuals, how persistent AI memory creates compounding improvements across campaigns, and why governance i...

3. 

   7 Jul 2026

   Kathy Bui on Building Partner Programs That Drive Revenue

   Partner marketing is no longer measured by campaigns alone. It's becoming one of the most important growth functions inside modern go-to-market organizations. In this episode, Kathy Bui reflects on more than two decades in partner marketing, sharing how the role has evolved from managing MDF programs to driving pipeline, revenue, enablement, and cross-functional strategy. Kathy explains why today's partner marketers must think beyond marketing activities and instead operate like the CMO of th...

Who has been a guest on Never GTM Alone

Names identified in recent episode analyses. Showing up to five guests.

• Christina Carstensen
• Matt Levine
• Mike Mahoney
• Shawn Mills
• Angela Salerno

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 32 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

51

Social presence

0

YouTube

0

Engagement

32

Contact Never GTM Alone

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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