"If one of us wins, all of us win": Empowering women in sports leadership
In this episode of the SportsPro New ERA podcast, host Elena Kouyoufa speaks with Shivs Thevarr, Vice President, Global Partnership Sales at the Milwaukee Bucks, and Gabrielle Guedj, Director of Chief Commercial Officer at ATP Media, about the power of mentorship and leadership for women in sports.They discuss the impact of the New ERA program, insights from research conducted by the University of Queensland, and how inclusive leadership, confidence, and community support are helping shape the next generation of leaders.
19 Dec 2025
Building the system, not the moment: Why mentorship matters in women’s sport
Dr. Kathryn Fortnum discusses the New Era program with Elena Kouyoufa, highlighting mentorship's crucial role in addressing structural challenges and fostering equity for women in sports; this is an interview.
15 Aug 2025
Behind the mic, beyond the hype: Growing women’s sport audiences
Alexandra Adey, Senior Partnerships Manager at The Ringer UK, shares with hosts Katie Preston and Elena Kouyoufa how to build engaged audiences for women's sports podcasts beyond the hype.
27 Jun 2025
Inside Brighton’s bold vision for the women’s game
Zoe Johnson, Managing Director at Brighton & Hove Albion, details Brighton's bold vision to build a top-four WSL team through infrastructure and data-driven recruitment in this interview.
30 May 2025
Angel City FC's revolutionary approach to women's sports
CEO Julie Uhrman discusses Angel City FC's innovative approach to women's sports, emphasizing community, purpose, and equity as hosts Elena Kouyoufa and Katie Preston conduct an interview.
25 Apr 2025
Inside AC Milan Women with Elisabet Spina
What does it take to go from a young girl with a dream of being a soccer player to the first female director of AC Milan's women’s team?
In this episode, we sit down with Elisabet Spina, Head of AC Milan women to trace her inspiring journey through the world of football. She shares insights on balancing sport and education, leading with authenticity, and why commercial partnerships and media visibility are essential to the future of women’s soccer. Plus, she reveals how AC Milan is setting new standards with its progressive maternity policy.
6 Mar 2025
More than a sponsor: How Dove is tackling girls' sports dropout crisis
Girls are dropping out of sports at twice the rate of boys, and body confidence is the #1 reason why.
In this episode of NEW ERA, we explore how Dove is tackling the dropout crisis and redefining what it means to be a purpose-driven brand in the industry.
Stacie June, Global Head of Education & Advocacy at Dove, joins us to discuss the Body Confident Sport (https://www.dove.com/us/en/dove-self-esteem-project/dove-x-nike-our-body-confident-sport-program.html) initiative in partnership with Nike and how brands outside of sport can drive real change. Last year Dove was among 11 brands inducted into the Laureus Sport for Good Index (https://sportforgoodindex.sportspro.com/), which spotlights businesses leading the way in delivering positive impact through sport.
On this episode, we discuss:
Why girls are dropping out of sport at twice the rate of boys, and how brands can help reverse the trend
The power of purpose-driven partnerships and the role of brands outside of sport in driving real change
How Dove is using its platform to challenge beauty standards and build a more inclusive sports culture
Find out more about NEW ERA here (https://newera.sportspro.com/).
5 Feb 2025
From Ice to Impact: Kruger Products' legacy with Curling Canada
In this episode of NEW ERA, hosts Katie Preston and Elena Kouyoufa explore the deep-rooted history and impact of the Scotties Tournament of Hearts, one of Canada’s most iconic sporting events. Joined by Nolan Thiessen (Curling Canada) and Susan Irving (Kruger Products), the discussion delves into:
44 years of partnership between Kruger Products and Curling Canada – the longest-running sponsorship of amateur women's sport in Canada
How Curling Canada leads the way in gender
equity, with equal prize money, strong viewership, and a loyal fanbase
The Scotties Tournament of Hearts as a cultural
staple, bringing communities together and creating household names in Canadian sport
The future of curling and its grassroots
development, including the Girls Rock programme and how it’s inspiring the next generation of athletes
From its rich legacy to its modern impact, this episode is a must-listen!
24 Jan 2025
Introducing NEW ERA - for everyone committed to fair representation in sport.
In the debut episode of the NEW ERA podcast, hosts Katie Preston and Elena Kouyoufa introduce themselves and share the inspiration behind this exciting new series dedicated to promoting fair representation in sports. They discuss the mission of NEW ERA, the importance of gender equality and representation, and why these conversations matter to everyone - women, allies, and anyone passionate about progress. Tune in to discover how NEW ERA is amplifying voices, challenging norms, and shaping the future of the sports industry.
For more about NEW ERA 🔗 https://newera.sportspro.com/ (https://newera.sportspro.com/)
Who has been a guest on NEW ERA
Names identified in recent episode analyses. Showing up to five guests.
Alexandra Adey
Zoe Johnson
Julie Uhrman
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
432,644
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
40
Social presence
0
YouTube
86
Engagement
32
Contact NEW ERA
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of NEW ERA?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
