- 15
- Episodes
- 2018
- First episode
About New Paradigm Podcast
Welcome to the New Paradigm. In this podcast we aim shift your paradigm & worldview by bringing on special guests that have had an impact on my life & my worldview. Whether we discuss business, crypto or any other topic, the goal is always to bring out the underlying philosophy that the guest uses to make decisions & navigate through life.
- Publisher
- Lotfi Drif
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 28 Oct 2018
- Latest episode
- 28 Sept 2022
Latest episodes
15 episodes in the feed.
28 Sept 2022
Media Buying For Your Coaching/Consulting/Course Business
We'll pair you up with a fully qualified & trained media buyer in 7 days or less for your business. Learn more here: https://go.leapa.com/ (https://go.leapa.com/)
28 Sept 2022
Agency vs Courses - An analysis of pricing, scaleability & client results.
Agency vs Courses - An analysis of pricing, scaleability & client results. Learn more here: https://go.leapa.com/ (https://go.leapa.com/) Timestamps 00:00 - Introduction 01:00 - David’s agency structure & transition to courses 03:10 - Creating an ‘end to end’ DFY agency 04:55 - What David’s agency takes ownership of 05:30 - Agency vs courses 09:45 - Transition from agency to courses 16:45 - The value behind running a group coaching program/course & how to stand out in 2022 25:00 - B2B vs B2C offers 32:00 - Marketing an 8 figure B2C course 42:00 - Creating a moat around your business, collecting all revenues upfront & building a $100m offer
28 Sept 2022
How To Recover Disabled Ad Accounts & Profiles Guaranteed (For Facebook)
Get the full system here: https://go.leapa.com/ (https://go.leapa.com/) How To Recover Disabled Ad Accounts & Profiles Guaranteed (For Facebook)
28 Sept 2022
$1m/year In Course Sales Blueprint (Introducing Time Machine)
I've just re-opened up my mastermind 'Time Machine' with tons of new updates to help you build a full stack marketing system & get your coaching/consulting business to 7 & 8 figures. Learn more here: https://go.leapa.com/apply (https://go.leapa.com/apply) Time Machine is a mastermind for entrepreneurs with 6 & 7 figure coaching/consulting businesses that want to grow using proven systems , leverage & in a community of likeminded folks on the same mission. If you’ve never ran ads before, we’ll help you get setup A-Z so you can have clients coming in using a fully automated funnel. If you’re already running ads but want to get more out of it , we’ll show you the exact systems & strategies we’ve used to get clients to 7/8 and even multiple 8 figures so there’s no guesswork. To date, we've helped 100+ coaching & consulting businesses grow to 6/7 and multiple 8 figures using our methods. The reason we can bring slick updates & get fast results is because we always keep a handful of DFY clients that are making multi-7 / 8 figures & work with them in the trenches & bring the cream of the crop back to you :) The markets are constantly changing and we’ve updated the entire program to create a new evolved model that is up to speed with the current times. We constantly add updates, we constantly innovate & we’re always at the forefront of ‘doing’ , which allows us to be the best at teaching. Here are some of the updates: Full Stack Marketing System Paid Ads - Entire A-Z ads strategy to grow to 7 and 8 figures using paid ads - Proven copy/paste 7 & 8 figure ad templates, funnels, sales videos & emails. - Customised strategy for your business model to get the highest ROI possible - We’ll show you how to become truly omni-present & number 1 in your market Organic - Create an automated 'shorts' distribution system - Create an unlimited amount of high quality content to get clients - Automated Youtube channel system - Our multi-8 figure proven & running shoutout system. Systems, tools & automations - End to end DFY sales system for sales reps & setters - End to end ads tracking & reporting system - Sales & conversion tracking systems for ads - Disabled ad account & profile recovery system (100% success rate) - DFY premade B2C & B2B funnel, email, automations, website & sales systems + templates. Book a call with me or leave a comment below and we’ll have a chat to see if this mastermind makes sense for you : https://go.leapa.com/apply (https://go.leapa.com/apply)
28 Sept 2022
How To Build A 7 Figure Consulting Business With 1 Sales Rep
How To Build A 7 Figure Consulting Business With 1 Sales Rep Learn more here: go.leapa.com
28 Sept 2022
I'm Hiring For A Full Stack Consulting Position At Leapa
I'm looking to hire for a full stack apprentice position at my consulting business Leapa Apply here after watching the video: https://airtable.com/shrEfZ1cPfgHcXqIH (https://airtable.com/shrEfZ1cPfgHcXqIH) Leapa is a an online e-learning company where we help client based businesses build profitable client acquisition systems to scale to 7/8 figures. We’re currently looking for someone who wants to join our company for a long term position in the marketing/sales and fulfilment department. We’re not looking for veteran/already experienced person. Instead, we’re looking for someone who has some background in marketing/sales/fulfilment/data analytics/operations that wants to be trained by us directly, become a full stack person & be coached by Lotfi Drif himself. The goal is to teach you the exact processes & systems Lotfi has already used, proven & developed across 100+ clients in the last 5 years. This way you can skip the line & get direct access to what his clients are paying $60k+/year for him to implement. In the first 90 days there will be intensive training ,being coached by Lotfi, shadowing Lotfi on sales calls & coaching calls as well as doing some work. The focus in this phase is mainly the training & helping you understand each building block of the business. After the 90 days, depending on what Lotfi thinks is appropriate we’ll give you more real work to do & shift more of your time from training to doing. In the beginning it will be an 80/20 split and eventually we hope to flip this so that you spent 80% doing and 20% training. This is also when you can start earning more as you ease into a sales position where you’ll earn commission that allows you to make more money. You’ll also be helping with marketing & fulfilment at the same time as well. This position is ideal for someone that likes the direction Leapa & Lotfi Drif are headed towards, enjoys the consulting/client bases business model & also for someone that wants to be in the marketing/sales/fulfilment role for a fast growing consulting business. This role is also for someone that has the ability, willingness and capacity to go all-in. There won’t be any time for side hustles, other businesses, part time jobs, studies or anything else of that nature. We’re looking for someone that can dedicate all of their time to this position & is ready to be fully committed is the role makes sense. What you get: 1. The ability to work remotely from almost any country. 2. Directly coached by Lotfi Drif himself on what his clients pay him $1k/hour and $60k+/year just for him to teach them. You get full & direct access to me if you join the company. This includes being personally coached by myself on ad strategy, business strategy & sales/influence. 3. You’ll also get access to all of my training material, client coaching call recordings, resources & much more. You basically get the same materials my clients pay anywhere from $10k - $40k for + much more & you get it for free if you’re a fit for the role. 4. $20k+ worth of training material that he’s purchased for his company on ads, marketing, sales etc. All the paid training that has helped Lotfi get to where he is at today. 5. The opportunity to shadow Lotfi Drif during his sales calls & coaching calls to see exactly how he signs up high ticket clients & also coaches them to get to 7 & 8 figures. 6. You also get to work with high calibre business owners & build relationships with them whilst doing meaningful work. We’re strict with who we work with, so you’ll only get the best. These are 6, 7 & even 8 figure business owners that you’ll have the opportunity to work with. Thank you!
28 Sept 2022
Youtube Ads Vs Facebook Ads - Best Way To Get Clients in 2022?
Between Youtube Ads & Facebook Ads, which one should you use to get clients in 2022? We'll cover the answer in this video. To work with us : https://go.leapa.com/ (https://go.leapa.com/)
28 Sept 2022
3 Free Hyros Alternatives That Increased My ROI & Lowered My Ad Costs
In this video I cover why I stopped using Hyros, my honest thoughts & 4 much better alternatives That Increased My ROI & Lowered My Ad Costs My name is Lotfi & I'm the founder of Leapa where we help e-learning client based businesses build profitable client acquisition systems to scale to 7/8 figures. You can learn more here: https://go.leapa.com/ (https://go.leapa.com/) Video Transcript The promise: The promise behind hyros is that it provides extremely accurate tracking which then allows you to make better decisions when it comes to running ads & lower your costs. Disclaimer*: This document is for people spending less than a $200k/month on FB ads & specifically for high ticket phone call funnels, if you spend more this, or on other platforms or you’re in ecom/other niches then my thoughts below may or may not apply as I’ve not experienced it. *My Experience I’ve used it so far with many clients running high ticket phone call funnels, both at 6 figures and many at $100k-$500k in monthly revenue & it’s not helped me in making decisions at all , here’s why: 1. The FB tracking has literally been more accurate than the Hyros tracking - they both provide around 70%-80% accurate tracking from my experience , so literally no difference. 2. The platform & chrome extension is extremely slow (no time saved). 3. Even if you run ads on multiple platforms, there are still better and cheaper ways to get the same outcome. It would be somewhat worth it if Hyros was actually 100% accurate & the platform was fast. Costs It starts at $349/month and goes all the way up to $4000/month for unlimited tracking. AKA you’re paying anywhere between $4188/year to $48,000/year just to access this ‘tracking ‘ data. I don’t think the price is justified at all simply because it does not have 100% accurate tracking & it really doesn’t help much with making decisions at all. You’re better off just paying a person $100/month for 1 hour of their time to go through your UTM data and let you know which campaigns to double down on , and honestly this is only if you want to , you can still do just fine without this. 4 Alternatives 1. UTM Tracking - You can simply add UTM tags to all your ad campaigns and it will show-up in your CRM 2. Facebook dashboard - believe it or not but if both Hyros & FB are 70-80% accurate than you might as well just use FB’s numbers. 3. Calendly/calendar app - If you’re only on 1 platform, simply calculate the costs directly from your calendar & your CRM - this is literally IMO the best & most efficient way to do this. You can do this on a VSL/ads tracking sheet. 4. Multi-platform - If you run on multiple platforms, simply have another funnel & calendar event for each platform - this makes it super easy to calculate costs from each one & you should make an ads tracking sheet for each one as well. and anything else that literally doesn’t cost up to $48k/year & isn’t 100% accurate. Reversal - This is coming from a perspective of someone purely running Facebook Ads at less than $300k/month in ad spend. - Also I’m not well versed in Youtube Ads/other platforms so can’t comment on the effectiveness of Hyros on those platforms vs FB. Youtube’s tracking may be significantly worse than FB in which case Hyros might be worth it as it makes up for the difference. - You may be in other niches where this actually does help you e/g ecom - so i advise you do your own research & analyse the data to see if Hyros actually helps you or not.
28 Sept 2022
Why I Charge My Clients Stripe & Conversion Fees & How It's Costing You At Least $150k/year
Why I Charge My Clients Stripe & Conversion Fees & How It's Costing You At Least $150k/year In this video I show you exactly why I charge my clients Stripe fees , how it is costing you $150k+/year and 3 alternatives to make life easier for yourself and your clients. My name is Lotfi & I'm the founder of Leapa where we help e-learning client based businesses build profitable client acquisition systems to scale to 7/8 figures. You can learn more here: https://go.leapa.com/ (https://go.leapa.com/) Video Transcript Why I Charge My Clients Stripe & Conversion Fees & how’s costing you at least $150k/year not to do this + 3 alternatives. - The main reason is leakage - your business is literally leaking money with every transaction for alternatives that have less leakage. - This works best if you’re doing high ticket & phone sales. - I recently looked at some $5k payments i was receiving on Stripe & was literally paying upwards of $500 per $5k payment, which is ridiculous - essentially 10% in fees. - 3% loss very month , you’re already paying taxes so why pay more in tax. - This can be reinvested into making the client experience better or getting more clients. You can use that extra money for ads & to hire more people etc. If you’re getting a 3-4x ROI on ads, it could be an extra $5-$10k/month that you can make depending on how much you put back into it. - e.g if you’re doing $10k/month , that’s an extra $300/month or so that you’re missing out on. If it’s an extra $100k/year you make, that’s $3k or more you’re paying in fees. At $1m/year , that’s $30k+ in fees. ### 3 ways to combat this. 1. Add the 3% fee in the invoice every time 2. Have your clients pay in crypto - ideally stablecoins - always instantly convert into your local currency - Kraken Exchange 3. Use recurring crypto services e.g MonarchPay /Coingate 4. Set your clients up with a direct debit plan e.g GoCardLess 5. Have your clients send you a bank transfer (TransferWise) 6. If you’re doing high volumes, you can negotiate with Stripe etc for lower fees. 7. Custom plan with merchant for lowest fees.
18 Apr 2022
Mastering Your Life, Mind, Body, Spirit & Business & Becoming A Quantum Creator With Rhett Coots
Mastering Your Life, Mind, Body, Spirit & Business & Becoming A Quantum Creator With Rhett Coots - Video Timestamps: 00:00 Introduction to Rhett & his journey so far 02:10 Internal reflection & the 3 key questions 03:05 How to find your purpose in life as a business owner 12:53 Tapping into intuition & urgency in your life 15:26 How to design your lifestyle as an entrepreneur 19:30 How to optimise your environment & routine 29:46 Which supplements to take for optimal performance 36:10 Rhett's current daily routine 41:20 Thoughts on fasting 43:00 The importance of your health & energy 45:25 Becoming a Quantum Creator 49:15 The intersection between creating art & doing business 52:20 Rhett's experience of working with Sam Ovens & Consulting 54:30 Rhett being Sam's personal trainer 57:03 Navy Seal performance & weaponising your body 01:04:03 Rhett's book recommendations 01:05:55 Working with Rhett's Company at United Mind
21 Mar 2022
Sales Expert Reveals How He Sold Over $10m In High Ticket Sales Using Frames & NLP.
In this interview Eli Sanchez reveals how he sold over $10m in high ticket sales using advanced frames, persuasion & NLP. Video Timestamps: 00:00 Introduction 01:41 How to ‘box’ people in during a sales call 05:13 How to handle objections at the beginning of the call 10:24 If someone brings up an objection again at the end of the call 13:44 How to handle inbound leads & opening the call with them 26:00 How to charge high ticket ($15k, $25k & $30k) & beliefs around the pricing 34:10 How to build an 8 figure sales team 37:50 Sell people without them realising 40:20 Pre-framing people before the call with your marketing 48:00 NLP strategies within your sales call 55:09 Learn more about Eli Sanchez & working with him
2 Mar 2022
How To Sell In Times Of Crisis By Shifting Your Psychology | Eli Wilde
In this video we go over the key strategies of selling during times of crisis by shifting your psychology & how to empower the prospects that you speak to. The time stamps: 00:00 Introduction to Eli 00:49 Starting to work with Tony Robbins 04:57 3 types of postures Eli learned from Tony Robbins 15:25 The 3 levels of mastery (Understanding, cognitive & physical) 19:10 Selling in person vs selling online in 2022 23:40 How to sell in times of crisis 28:00 B2B vs B2C sales 31:35 Implementing NLP in sales 37:30 Learn more about Eli
28 Feb 2022
My mentor showed me how to build a $100m company - $100m business formula
In this video I go over the equation my mentor showed me on how to build a $100m company & how he decides if he's going to invest into a company or not based on these variables. Here's a summary of the video: 1. The $100m business formula is BP + 6s + FC ^ PE = $100m 2. Beautiful products -Things people can’t live without -Instant traction -Rave reviews & testimonials -Uber/Apple example 3. 6 Sigma operations - 3 mistakes per million -4 personality traits: Organisation, diligence, prudence, perfectionism -Amazon requires all executives to write a 6 page memo 4. Free cashflow - you must have excess cash to reinvest & pay yourself/investors. - Free cashflow formula = sales revenue - (operating costs + taxes) - required investments in operating capital. -Ideally you are self funded -You can also use debt & equity but not always most ideal 5. Puncuated equilibrium- All 3 things must happen simultaneously -In nature, scientist believe that ‘evolutionary events’ happened in 1 big event and not in small changes . -Mentor said that if you don't have all 3 ready at the exact same time within 6-18 months, he will not invest.
4 Nov 2018
Lotfi Drif Podcast: Agency Secrets with Stephen Meyer Jr
Welcome to the second episode of the Lotfi Drif Podcast. Today, we're joined by Stephen Meyer Jr, the founder of Hyperform Marketing. He has over 10 years of experience in the agency field & has come on my podcast today to share the knowledge he's acquired over the years. We cover the following topics: 1. How to get started with an agency if you have no experience 2. How to use white label services to fulfill services if you're not a tech person. 3. How to get clients using storytelling & Linkedin. 4. 3 things you have to know before you start your agency & more! TIMESTAMP 00:00 - Introductions 11:00 - How to Get Clients! 16:00 - White label fulfillment 21:00- Redesigning client websites 25:00 - His students/partners results :) 31:00 - How to get started with White Label & scaling 36:00 -Using storytelling to get clients 38:00 - Is building an agency for everyone? Who it is for. 40:00 -Leveraging Facebook groups to get clients (1 Hour Rule) 42:00 - Networking importance 44:00 - Daily routines, exercise & closing notes. --- Send in a voice message: https://anchor.fm/lotfi-drif/message
28 Oct 2018
Lotfi Drif Podcast Podcast - Facebook Ads, Agencies & More!
Welcome to the first episode of the Lotfi Drif Podcast. In this episode we cover 1. How to run Facebook ads for free & if you have no experience. 2. The current state of Facebook Groups/Agencies 3. Should you start an agency? I hope you enjoy these topics. Post your feedback in the comments below & reach out to me on Instagram @lotfi.drif or email me at lotfi@eleadconsulting.com for feedback! My Youtube Channel: Search Lotfi Drif on Youtube to find my channel! --- Send in a voice message: https://anchor.fm/lotfi-drif/message
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