NEW TREND SOCIETY ist der Podcast über Marketing, spannende Persönlichkeiten und die Trends von Morgen. Podcast Host und BDX Founder Benjamin Diedering lädt Kreative, Gründer*innen und Marketing Executives ein, um sie nach ihren Tipps und Tricks, nach ihren Beobachtungen und Learnings zu fragen.
#168 - How to Build Global Influence with Christian Muche
Christian Muche has built some of the most influential marketing platforms in the world by thinking globally long before remote work was normal.
In this episode of NEW TREND SOCIETY, we sit down with Christian Muche, founder of POSSIBLE and former Yahoo executive, to unpack his journey from running global partnerships with FIFA, to launching massive conferences like DMEXCO, to building one of the most important senior marketing events in the U.S.
We dive deep into how Christian built a powerful U.S. network from the other side of the world, how he convinced Elon Musk to appear on stage and why in-person experiences still matter more than ever in a hyper-digital world.
26 Nov 2025
#166 Social Hacking a $25M Brand, Gen Z Marketing & Clear Protein with SEEQ Co-Founder Hannah Perez
In this episode of NEW TREND SOCIETY, we are talking with Hannah Perez, co-founder of SEEQ Clear Protein, about building a new product category, going viral on TikTok, and turning cultural hacks into explosive brand growth.
Hannah shares how SEEQ sold out its first 4,000 units through simple sampling videos, caught Mark Cuban’s attention without pitching, and turned TikTok stunts - from “North Pole” deliveries to a 150-person Peach Beach event - into a real community.
She breaks down SEEQ’s content strategy, social-hacking mindset, and how the brand scales across TikTok, Instagram, Target and Costco.
12 Nov 2025
#165 - How To Turn AI Prompts Into Studio-Quality Ads with Robert Schönholz
In this episode, Benjamin talks with Robert Schönholz, founder of laria.ai, about how tools like Sora are revolutionizing video creation.
Robert explains why structured prompts are the secret to cinematic AI videos and how brands can turn simple ideas into studio-quality ads.
We dive into practical AI workflows, from splitting creative tasks across models to using presets for fast, on-brand results. Robert also shares why he’s building in Berlin, what it takes to bootstrap an AI company, and how authenticity will always beat automation in the long run.
Who has been a guest on NEW TREND SOCIETY
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Alexander Mühl
Bjoern Simski
Chong-Won Lim
Eugen Fink
Calli Cholodenko
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Spotify
4.7 / 5
64 ratings
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