Sales and Marketing Strategies for Growing Businesses
Next Best Customer
Claim This Podcastby Blake Johnston
5.0(14 reviews)
24 episodes
Updated Daily
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Podcast Overview
Sales and Marketing Strategies for Growing Businesses
Language
🇺🇲
Publishing Since
3/13/2020
2 verified contact emails on file for Next Best Customer
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Recent Episodes
January 31, 2026
Pre-Call Education & Framing (For Better First Calls)
<p>Summary</p><p>In this conversation, Blake Johnston emphasizes the significance of pre-call education and framing in the sales process. He discusses strategies for engaging prospects before meetings, including the use of text messages over emails, personalized follow-ups, and the collaboration between sales and marketing teams. The conversation highlights the impact of effective communication on reducing no-shows and improving overall sales metrics.</p><p></p><p>You can find the entire cold lead conversion course at <a target="_blank" rel="noopener noreferrer nofollow" href="coldleadconversion.com">www.coldleadconversion.com</a>.</p><p></p><p>Takeaways</p><ul><li>Mastering pre-call education is crucial for sales success.</li><li>Effective pre-call education can significantly reduce no-shows.</li><li>Text messages are more effective than emails for communication.</li><li>Personalized follow-ups enhance prospect engagement.</li><li>Salespeople should customize their outreach to prospects.</li><li>Automation can streamline the pre-call education process.</li><li>A clear pre-call education template is essential for consistency.</li><li>Educated prospects lead to better sales metrics and outcomes.</li><li>Feedback on pre-call materials is vital for improvement.</li><li>Collaboration between sales and marketing teams is essential.</li></ul><p></p><p>Sound bites</p><p>"Pre-call education decreases no-shows."</p><p>"Personalized follow-ups are key."</p><p>"Automation can streamline the process."</p><p></p><p>Chapters</p><p>00:00 Mastering Pre-Call Education</p><p>02:52 The Importance of Communication Mediums</p><p>05:47 Sales and Marketing Collaboration</p><p></p>
January 31, 2026
How to Begin & End a First Call
<p>In this episode, we discuss how to begin and end a first B2B sales call to maximize conversion. This information is based on working with hundreds of clients on cold lead conversion and B2B prospecting.</p><p></p><p>In our free Cold Lead Conversion course (<a target="_blank" rel="noopener noreferrer nofollow" href="http://www.coldleadconversion.com">www.coldleadconversion.com</a>), we walk through all the key steps it takes to convert prospects into revenue. </p>
September 5, 2023
Mapping Your Total Addressable Market
<p>In this episode, we talk through some groundbreaking work were doing with clients helping them map their total addressable market. This is a completely different way to think about the current state of who you're targeting and how you move them from not knowing your company at all into the sales pipeline and eventually to a closed deal. </p>
24 total episodes available
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This podcast updates daily.
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