Join author, professor, and marketing expert Andrei Najjar as he interviews top executives and influencers blazing new trails in consumer connection, content strategy, digital media, and brand design. Exclusively on Spotify. Follow #marketingsnacks on social for our new snackable daily micro-content series.
Next Gen Marketing Podcast™
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12 episodes
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Podcast Overview
Join author, professor, and marketing expert Andrei Najjar as he interviews top executives and influencers blazing new trails in consumer connection, content strategy, digital media, and brand design. Exclusively on Spotify. Follow #marketingsnacks on social for our new snackable daily micro-content series.
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Publishing Since
1/14/2021
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Recent Episodes
June 25, 2021
11. Gaming for Good - Charity Livestreams (Matt Pfaltzgraf)
<p>Key Episode Takeaways:</p> <p>1. Learn how to leverage the power of gaming and live streams to significantly fundraise for important social causes, while engaging a generation that wants to give back.</p> <p>2. Understand the power of streamers amongst Gen Z - and their massive audience sizes.</p> <p>3. Learn the backstory of a young man that went from poverty to becoming one of the most innovative CEOs in payment tech for social causes today.</p> <p>***</p> <p>About Matt Pfaltzgraf:</p> <p>Matt Pfaltzgraf is the founder and CEO of Softgiving, a platform that offers full-service solutions to produce highly engaging live streams and fundraising campaigns.</p> <p>Through innovative growth philanthropy, Matt and his team help bridge the gap between charities, influencers, brands, and the next generation of donors. Since 2015, Softgiving has facilitated more than 2,000 streams, raising $10 million total dollars for impactful causes.</p> <p>Prior to founding Softgiving, Matt served as the director of regional payment at SHAZAM, a nationwide, member-owned debit network that supports community banks and credit unions.</p> <p>Previously, he spent several years as a policy and financial consultant.</p> <p>Matt credits a great part of his passion for entrepreneurship and community to the Boys & Girls Clubs of America, with which he was heavily involved throughout his youth. He remains involved in the organization and was recently featured in a national campaign.</p> <p>Matt attended the University of Iowa where he studied interdepartmental studies and business.</p> <p>Corp website: <a href="http://www.regeneration.vc/" target="_blank"><strong>https://softgiving.com/</strong></a></p> <p>Twitter: @softgiving</p> <p>Instagram: @softgivinginc</p> <p>Linkedin: <a href="https://www.linkedin.com/company/softgiving-inc/" target="_blank">https://www.linkedin.com/company/softgiving-inc/</a></p> <p>Linkedin (Matt): <a href="https://www.linkedin.com/in/matt-pfaltzgraf-522a3541/" target="_blank">https://www.linkedin.com/in/matt-pfaltzgraf-522a3541/</a></p> <p>***</p> <p>Join our Next Gen Community on social media for daily #marketingsnacks: <a href="https://linktr.ee/nextgenmktgpod"><strong>https://linktr.ee/nextgenmktgpod</strong></a></p> <p><br></p> <p><br></p>
April 15, 2021
10. Livestream Commerce (Ash Karbasfrooshan)
<p>Key Episode Takeaways:</p> <p>1. Why we're geeking out on livestream commerce, already a $230B+ industry in China and is making its way to the US. It is projected to do over $500B globally over the next 3 years. </p> <p>2. Learn about what leadership of the future will look like (Hint: Self-awareness will be key)</p> <p>3. Understand how sometimes we need to back at early innovations that were perhaps to early to predict what's coming down the pipeline in the future.</p> <p>***</p> <p>About Ashkan Karbasfrooshan:</p> <p>Over the past 20 years, Ashkan Karbasfrooshan has helped build two of the most successful content brands in the consumer web industry: first AskMen and now WatchMojo. As a seasoned writer, Ash has authored over a thousand articles on subjects including management, business, relationships, history, sports, pop culture & entertainment, and has interviewed hundreds of newsmakers and celebrities.</p> <p>Following News Corp./IGN’s acquisition of AskMen, Ash founded WatchMojo and helped it turn into the most successful media brand built on YouTube, surpassing deeper-funded competitors who futilely burned through tens of millions of venture capital. Today, WatchMojo remains one of the 25 largest YouTube channels of all time.</p> <p>Serving as Chief Executive Officer and Editor-in-Chief, Ash’s vision and execution translated into a pop culture phenomenon that commands an audience of over 30 million subscribers & 150 million unique monthly viewers who spend 2 billion minutes watching over 300 million videos each month. All-time, WatchMojo’s passionate audience have viewed 15 billion videos and have spent 80 billion minutes on the channel.</p> <p>In 2015, Ernst & Young recognized the company’s successes by awarding Ashkan Karbasfrooshan the top award in the Media & Entertainment category.</p> <p>He is also an investor in progressive livestream commerce platform Livescale. </p> <p>Corp website: <a href="http://www.regeneration.vc/" target="_blank"><strong>https://watchmojo.com/</strong></a><strong> and </strong><a href="https://www.livescale.tv/"><strong>https://www.livescale.tv/ </strong></a></p> <p>LinkedIn: <a href="https://www.linkedin.com/company/regenerationvc" target="_blank"><strong>https://www.linkedin.com/in/ashkank/</strong></a></p> <p>YouTube: <a href="https://www.youtube.com/user/WatchMojo">@WatchMojo</a></p> <p>***</p> <p>Join our Next Gen Community on social media for daily #marketingsnacks: <a href="https://linktr.ee/nextgenmktgpod"><strong>https://linktr.ee/nextgenmktgpod</strong></a></p>
April 1, 2021
9. Influencer Marketing in India (Curt Marvis)
<p><strong>Key Episode Takeaways:</strong></p> <p>1. Learn more about the sheer power and size of the India influencer market - representing over 1.6 billion total population, 400 million on social media, with an average daily usage of 4 hours per day (double that of the US).</p> <p>2. Understand the nuances of this market - culturally, regionally, and locally.</p> <p>3. Gain some tips on how to effectively connect with this market in brand campaigns that leverage the power of influencers and India-specific platforms.</p> <p>***</p> <p>About Curt Marvis:</p> <p>Curt Marvis currently serves as CEO of QYOU Media Inc., which he founded in 2014.</p> <p>QYOU Media operates internationally in India and the United States producing and distributing content created by leading and emerging social media stars and impactful digital content creators. In India, QYOU Media curates, produces and distributes premium content including television networks and VOD for cable and satellite television, OTT and mobile platforms. In the United States, QYOU Media manages influencer marketing campaigns for major film studios and brands.</p> <p>Prior to QYOU Media, Curt was Lionsgate’s President of Digital Media. At Lionsgate, he guided the company's portfolio of digital businesses including its broad spectrum of digital delivery agreements. Additionally, Curt successfully launched original content channels on YouTube, original series in partnership with Hulu and Machinima and several social and mobile games based on iconic Lionsgate properties such as Dirty Dancing and Weeds.</p> <p>Curt also co-founded and was CEO of CinemaNow, a recognized innovator in digital entertainment technology and distribution and predecessor to Netflix. From 1983 to 1994, Curt and his partner, Director Wayne Isham, produced many of the most popular and critically acclaimed videos in the history of MTV. They were awarded MTV's Video Vanguard Award honoring lifetime achievement for their work in 1991.</p> <p>He is a graduate with honors from UCLA with a BFA in Motion Picture and Television Production and is the proud father of four daughters and one son.</p> <p>Corp website: <a href="https://www.qyoumedia.com/">https://www.qyoumedia.com/</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/company/qyou/"><strong>https://www.linkedin.com/company/qyou/</strong></a></p> <p>Twitter: <a href="https://twitter.com/qyoumedia">@QYOUmedia</a></p> <p>***</p> <p>Join our Next Gen Community on social media for daily #marketingsnacks: <a href="https://linktr.ee/nextgenmktgpod"><strong>https://linktr.ee/nextgenmktgpod</strong></a></p>
12 total episodes available
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