Next Generation Nashville is your one-stop source for everything you need to know to step up your game in the Nashville music scene and more. We aim not only to entertain but also to help you navigate through Nashville’s fast-moving music industry.
Season 2 Episode 9: What Comes Next in Luxury Entertainment?
This week Truman and Christian are back to break down the latest industry news and to provide resources gathered over the past weeks. Make sure to check out all the references below, and our weekly musical guest.
Bonnaroo 2021 (https://www.bonnaroo.com/)
Crypto.com Hires Music Industry Veteran (https://www.coindesk.com/crypto-com-appoints-music-industry-veteran-to-lead-new-nft-marketplace)
Warner Brothers Continues spreading its gaming reach (https://www.musicbusinessworldwide.com/warner-music-group-joins-52-5m-series-c-funding-round-in-gaming-ugc-platform-overwolf/)
TechStars Announces Partnership with Quality Control Music (https://techcrunch.com/2021/03/09/techstars-music-announces-its-2021-class-and-a-partnership-with-media-company-quality-control/?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXcucmVkZGl0LmNvbS8&guce_referrer_sig=AQAAADBVNFQ6koKFqKzJil8CZ4yDWFTZsUY6uGk5kDhhHJLB-53P0uxo-ir7ZcMqyByPQ_rg2Os00TgxqDOKo9hopD2srH7_X0efCcNj_qdhZwJVfLEfZKkTpoCjJOe95BbZew6OV0gvFiIzx0rdk4lnvsY4tazGaC0P1ymmvMt_xb8d)
Chainlink Dynamic NFTs (https://blog.chain.link/create-dynamic-nfts-using-chainlink-oracles/)
FirstBank Amphitheater (https://www.firstbankamphitheater.com/)
New Era of Music Industry (https://www.theguardian.com/music/2021/feb/27/merck-mercuriadis-the-man-who-is-shaking-up-the-music-industry?CMP=twt_a-culture_b-gdnculture)
ProTools Carbon Interface (https://www.avid.com/products/pro-tools-carbon)
California Legislation to Limit Record Label Contract Terms to 7 years (https://www.digitalmusicnews.com/2021/03/19/record-label-contracts-california-legislation/?utm_campaign=Feed%3A%20digitalmusicnews%20%28Digital%20Music%20News%3A%20Top%20Stories%29&utm_medium=feed&utm_source=feedburner)
MUSICXGREEN (https://musicxgreen.com/)
15 Mar 2021
Season 2 Episode 8: The Dark Side of the Music Industry
Christian and Truman are back this week with the latest from the music industry. From the history of electronic music, to the dark side of the music industry, Christian and Truman are here to break down the most interesting stories from this week. As always links from this episode will be below.
Rolling Stone - Inside the Streaming ‘Black Market’ (https://www.rollingstone.com/music/music-features/digital-marketing-streaming-manipulation-1138529/)
Google Arts and Culture - Music, Makers & Machines (https://www.synthtopia.com/content/2021/03/10/google-launches-music-makers-machines-showcasing-the-history-legacy-of-electronic-music/)
Atari’s Virtual Casino (https://decrypt.co/60721/atari-is-building-a-casino-in-ethereums-virtual-world-decentraland)
The Musicians Guide to TikTok (https://www.cyberprmusic.com/essential-tiktok-tips-and-tricks-for-musicians/)
Popular Science - Here is Why NFTs Work (https://www.popsci.com/story/technology/nft-art-collectibles-blockchain/)
Intro and Outro by Buggme (https://soundcloud.com/jamaal-wells-303995268/xx-type-stuff)
10 Mar 2021
Season 2 Episode 7: The Musical NFT Revolution
Christian and Truman are back following this week of heavy NFT news headlines to break down some of the biggest stories and how this all affects the music industry. From music marketing to the billion-dollar gaming industry, NFTs have heavy implications that will affect even the furthest reaches of the web. Below are the resources from this week’s episode, and be sure to check out our musical guest!
Kings of Leon Release Album as NFT (https://www.theguardian.com/music/2021/mar/04/kings-of-leon-to-release-new-album-as-a-non-fungible-token)
Flume Release NFT (https://foundation.app/flumezawada/saccade-loud-sound-3162)
Music NFT: Why buy them? (https://www.musicxtechxfuture.com/2021/03/03/music-nfts-why-buy-them/)
NFT Bundled Assets (https://nft20.io/)
Square Plans to Aquire Majority Stake in Tidal (https://www.theguardian.com/business/2021/mar/04/jay-z-sells-majority-stake-in-tidal-music-streaming-service-to-jack-dorseys-square)
Ableton Live 11 Features (https://www.ableton.com/en/live/all-new-features/)
Why Electronic Musicians are Positioned to Profit the Most from NFTs (https://edm.com/gear-tech/nifty-gateway-founders-nft-interview)
Next Generation Music (Subreddit) (https://new.reddit.com/r/nextgenmusic)
Intro and Outro by buggme (https://soundcloud.com/jamaal-wells-303995268/steady)
1 Mar 2021
Season 2 Episode 6: Interactive Midi & Live Experiences
Christian and Truman are back this week with a range of subjects. Christian brings news of a new interactive midi controller that foreshadows what’s to come. Live Experiences are the future of performance entertainment, and more elaborate sets are just the beginning of something more. As always all sources references will be linked below as well as credits to the musical guest this week.
Next-Gen Interactive Midi Controller (https://www.enhancia-music.com/neova?gclid=Cj0KCQiA-OeBBhDiARIsADyBcE6lsK_hFnl_xvIw5jOFDdyk_KFvjKRisPyctqLjTCOe3PXttNGFKHYaAhztEALw_wcB&utm_campaign=keywords&utm_content=text&utm_medium=display&utm_source=google&utm_term=conversion)
Spotify Posting Record-Breaking Numbers (https://www.musicbusinessworldwide.com/over-60000-tracks-are-now-uploaded-to-spotify-daily-thats-nearly-one-per-second/)
Spotify Expanding Market (https://www.musicbusinessworldwide.com/spotify-to-expand-into-over-80-new-markets-across-asia-africa-the-carribean-europe-and-latin-america/)
DistroKid teams up with Twitch (AMZN) (https://www.musicbusinessworldwide.com/distrokid-teams-with-twitch-to-offer-indie-artists-a-chance-to-earn-money-via-twitch-affiliate-program/)
Musicians Field Guide to NFTs (https://www.rollingstone.com/pro/features/music-crypto-blockchain-nfts-guide-1116327/)
Intro and Outro Music (https://soundcloud.com/jamaal-wells-303995268/honorbound)
22 Feb 2021
Season 2 Episode 5: Can 40Hz Repair your Brain?
This week Truman and Christian are back with a very interesting discussion. Christian brings forward an article discussing the use cases of low frequencies in repairing the structure of the brain in Alzheimer's patients. Truman discusses the data collection that is occurring at the highest levels of the music industry and what it will take to stop it as well as shares a couple of articles to help out the up-and-coming musician. Make sure to check out our references below and the talented musician behind our intro and outro.
Alzheimer Research (https://www.pnas.org/content/117/31/18142)
Spotify Mood Patent (https://www.bbc.com/news/entertainment-arts-55839655)
Smarter Playlists (https://www.musicxtechxfuture.com/2021/02/02/smarter-playlists-automate-your-music-discovery-playlist-strategy-and-library-organisation/)
Opulous Platform (https://www.musicbusinessworldwide.com/ditto-launches-opulous-platform-to-help-artists-access-funding-without-the-need-for-traditional-banks/)
Lefsetz Letter: Kobalt Sale (https://lefsetz.com/wordpress/2021/02/01/the-kobalt-sale/)
Intro and Outro by Tierney (https://soundcloud.com/tierney1157)
16 Feb 2021
Season 2 Episode 4: The Future of IP Law Pt. 2
This week Christian and Truman are back it, picking up where they left off last week. Intellectual Property law is one of the most important subjects for any upcoming musician as properly understanding your rights will allow you to make the best possible decisions for your career. Christian and Truman take it from Basic to Advanced to give you the best outline for understanding. Below are resources from this week’s episode including the song used.
Intro and Outro by Oscar Lindsey (https://youtu.be/4rMcmtUYztc)
9 Feb 2021
Season 2 Episode 3: The Future of IP Law Pt. 1
Christian and Truman are back at it this week talking about a whole new subject, IP Law. While not the most glamorous, IP Law is crucial to any musician’s career and understanding the system currently in-place takes work. This week Christian and Truman are sitting down to explain the basics of IP Law and how everything surrounding it is moving in a different direction. With the advent of blockchain and distributed ledger technology, Truman and Christian are here to break all this down into understandable terms. The industry will always keep moving forward, it is up to you to keep up! Below are all the links referenced in this week’s episode. Make sure to come back next Monday!
Blockchain Explained (https://graphics.reuters.com/TECHNOLOGY-BLOCKCHAIN/010070MF1E7/index.html)
IP Law and Blockchain in Practice (https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3285287)
The Truth About Blockchain, Harvard Business Review (https://hbr.org/2017/01/the-truth-about-blockchain)
Nashville Chamber of Commerce Report (https://s3.amazonaws.com/nashvillechamber.com/PDFs/MusicStudy_2020_Dec16.pdf)
Blockchain in IP Law WIPO (https://www.wipo.int/wipo_magazine/en/2018/01/article_0005.html)
How Blockchain will disrupt IP Law (https://www.lawyer-monthly.com/2020/02/how-blockchain-will-disrupt-intellectual-property-management/)
Intro and Outro Song by Oscar Lindsey (https://open.spotify.com/track/3qziOoUVNaqgsH96vF5PpX?si=tLZNuJkXQ0WE4kR2vegJAw)
1 Feb 2021
Season 2 Episode 2: Strange Timez
We live in Strange Times! Christian and Truman are back this week to break down the Gorillaz’s musical ventures throughout recent history and into the pandemic and talk about how co-writing is morphing into something greater. With so many in the music industry struggling, we find it necessary to seek out ideas prime for the current times and throughout the future. Christian and Truman talk about what went right and what went wrong within the industry during the transition into the pandemic and how there are some key differences rising from the ash. Highlighting artists that handled the lockdown with grace and the methods they use to be able to create and perform under the most trying of circumstances benefits us all.
Gorillaz: Song Machine Season 1 (https://www.youtube.com/playlist?list=PLxA687tYuMWja9nqeXUzc2KmdglKjKKdn)
Intro and Outro Music Provided by Oscar Lindsey (https://open.spotify.com/track/2SXSksYSF4ZJhaIO5pE4f9?si=Uv4k1HfpS3KaK1zY-MQOUQ)
25 Jan 2021
Season 2 Episode 1: Whole New Season; Whole New Format
It's a brand new year, the end of an industry-shaking pandemic is within sight. Truman and Christian are back in full swing with new episodes weekly. We are tackling the newest topics in the music industry and breaking them down into understandable, digestible segments. With a new year comes a whole suite of new challenges which the industry faces. We are here to guide you through all this change so we can all work to make the industry a better place. Make sure to check out Critical Listening, Christians blog where he breaks down songs from an engineer’s point of view and discusses ways to recreate sounds and melodies from a variety of different songs and Artists.
Here is a link to the documents discussed in this episode:
Music Industry Report | Nashville Area Chamber of Commerce (nashvillechamber.com) (https://www.nashvillechamber.com/research/music-industry-report)
18 Mar 2020
Season 1 Episode 4: What now?
Christian and Truman discuss what the impact of COVID-19 means to the music industry, introduce a new cast member, and much more...
10 Mar 2020
Season 1 Episode 3: Got the Blues? Come get some news.
Truman and Christian back at it again with another weekly update in the music industry.
5 Mar 2020
Season 1 Episode 2: News Galore
This week Truman and Christian dissect the largest news articles of the past two weeks.
2 Mar 2020
Season 1 Episode 1: A Brief Introduction
Christian and Truman are coming to you from the Next Generation Nashville studio with a short introduction to who we are and where we want this show to go. Check back weekly for updates surrounding the music industry.
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