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Next Market Live - The podcast by Weglot

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by Weglot

7 episodes

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Podcast Overview

Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market. Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. We go beyond theory to unpack how teams approach international expansion in practice: how they structure their go-to-market, adapt their positioning, build early traction, and scale through real, experience-driven insights. From content localization to hiring, partnerships, and channels, we cover the full picture and realities of what international growth really looks like. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Publishing Since

5/4/2026

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Recent Episodes

July 9, 2026

6. Inside Women in Tech SEO: Scaling Internationally Through Community

Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market.Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. In this episode, Areej AbuAli breaks down why community has become a critical lever for growth today.She shares how trust, belonging, and shared experiences create value far beyond traditional marketing channels, and why it’s relevant worldwide.Expect a fresh perspective on why the strongest global brands don’t just acquire users, they build communities around them. About Areej:Areej is the founder of Women in Tech SEO, a global community at the intersection of marketing and technology.She started out as a computer engineer before moving into SEO, going on to lead technical and in-house teams at Verve Search, Zoopla, and Papier.In 2019, Areej launched Women in Tech SEO from a single tweet – it now has more than 12,000 members and 60,000 followers, with a mentorship program and conferences across the UK, Europe, and the US.As well as being an international speaker, Areej is a Google Women Techmaker ambassador, a UN Women UK delegate and author of Community Building for Marketers. What you’ll learn in this episode of Next Market Live:<ul><li>Why building your own community should be a last resort</li><li>How a clear code of conduct protects both your members and your decisions</li><li>Why 100 engaged members are worth more than 5,000 inactive ones</li><li>How community demand should dictate where you expand internationally</li><li>Where AI helps community building and where it quietly breaks it</li><li>Why translation and multilingual content are about accessibility, not just growth</li></ul> Connect with Areej: <a href="https://www.linkedin.com/in/areejabuali/">LinkedIn</a>Mentioned in the episode: <a href="https://www.koganpage.com/marketing-communications/community-building-for-marketers-9781398616936">Community Building for Marketers</a>, <a href="http://womenintechseo.com">Women in Tech SEO</a>► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes.<a href="https://dashboard.weglot.com/register"> Try it for free</a> ► Questions? Reach us at <a href="mailto:support@weglot.com">support@weglot.com</a>► Check out Weglot Academy and join our multilingual SEO training:<a href="https://academy.weglot.com/"> https://academy.weglot.com/</a>► Let’s keep in touch! <ul><li>LinkedIn: <a href="https://www.linkedin.com/company/weglot/">/weglot</a></li><li>Blog:<a href="https://blog.weglot.com/"> https://blog.weglot.com/</a></li></ul> Co-Prod: <a href="https://www.monkeybird.fr/">Monkeybird</a>Studio: <a href="http://studiothepod.com/">The Pod</a>MUA:<a href="https://www.instagram.com/liviadelacroix.mua/"> Livia Delacroix</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

June 30, 2026

5. Why Most Companies Fail in the US: How to Get it Right

Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market. Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. In this episode, Sandrine Puichaffret shares what European B2B teams consistently get wrong when entering the U.S. market.From ICP definition to pricing, speed, and legal setup, she breaks down how to adapt your go-to-market to American expectations. A tactical guide to why focus, execution, and cultural understanding make (or break) your U.S. expansion. About Sandrine:Sandrine is a U.S. go-to-market expert who helps European B2B tech companies scale into America. After 13 years at Disney – where she worked across European and U.S. reporting lines – she founded <a href="https://www.eecusa.eu/">Eagle Eyes Consulting</a> and has spent the last 13 years guiding brands like <a href="https://www.cegid.com/global/talentsoft-joins-cegid/">Talentsoft</a> and <a href="https://www.tetrapak.com/">Tetra Pak</a> through U.S. market entry.Her approach combines strategic insight with hands-on tactical execution, informed by decades of moving between French, American, and Middle Eastern business cultures. What you’ll learn in this episode:<ul><li>Why going to the U.S. without segmentation is the fastest way to burn your budget (and a more reliable, three-layer model)</li><li>Why American trust works like an avocado and French trust works like a coconut</li><li>Why pricing too low signals weakness, and the 20-30% premium European companies should plan for</li><li>How to budget for legal protection on day one</li><li>Why speed is a trust signal American buyers rely on</li><li>What “spray and pray” really means in the first 90 days of U.S. market entry</li></ul> Connect with Sandrine: <a href="https://www.linkedin.com/in/sandrinepuichaffret">LinkedIn</a> Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes.<a href="https://dashboard.weglot.com/register"> Try it for free</a>Questions? Reach us at <a href="mailto:support@weglot.com">support@weglot.com</a>Check out Weglot Academy and join our multilingual SEO training:<a href="https://academy.weglot.com/"> https://academy.weglot.com/</a>Let’s keep in touch! : LinkedIn: <a href="https://www.linkedin.com/company/weglot/">/weglot - </a>Blog:<a href="https://blog.weglot.com/"> https://blog.weglot.com/</a> Co-Production: <a href="https://www.monkeybird.fr/">MonkeyBird Production</a>Studio: <a href="https://www.studiothepod.com/">The Pod</a>MUA: <a href="https://www.instagram.com/liviadelacroix.mua/">Livia Delacroix</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

June 17, 2026

4. How Notion Built Demand Before Entering New Markets: The Power of Community

Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market.Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. In this episode, Yann Alexandre Petretti shares how Notion built demand before entering new markets.From community-led growth to ecosystem building, he breaks down how early traction can happen organically without a traditional go-to-market push. It’s a sharp look at why the best growth strategies start long before you officially launch. About Yann: Yann is the Ecosystem Lead for EMEA at Notion, having joined when the company was five people in a Dublin co-working space and just starting to build in Europe.He began in sales before moving into ecosystem and community building, and now runs Notion’s startup, community, and partner programs across Europe, the Middle East, and Africa – the work behind how Notion warms up a market long before it sells into it. What you’ll learn:<ul><li>Why community-led growth has to start with what you can give, not what you can get</li><li>How to warm up a market so sales conversations land with people who already know you</li><li>Why going broad with partners backfires, and why a small, well-served set wins</li><li>How to enable power users instead of managing them (swag, venues, content, client referrals)</li><li>Why the right channel beats the right person when telling a local story</li><li>How to enter a new market assuming nothing – listen first, then build the strategy</li></ul> Connect with Yann: <a href="https://www.linkedin.com/in/yannpetretti/">LinkedIn</a>Mentioned in the episode: <a href="https://www.notion.com/">Notion</a> · <a href="https://www.spendesk.com/cfo-network/">Spendesk’s CFO Connect community</a>► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes.<a href="https://dashboard.weglot.com/register"> Try it for free</a> ► Questions? Reach us at <a href="mailto:support@weglot.com">support@weglot.com</a>► Join our multilingual SEO training:<a href="https://academy.weglot.com/"> https://academy.weglot.com/</a>► Let’s keep in touch! <ul><li>Facebook: <a href="https://www.facebook.com/weglot">/weglot</a></li><li>LinkedIn: <a href="https://www.linkedin.com/company/weglot/">/weglot</a></li><li>X: <a href="https://x.com/weglot">/weglot</a></li><li>Blog:<a href="https://blog.weglot.com/"> https://blog.weglot.com/</a></li></ul> Co-Production: <a href="https://www.monkeybird.fr/">MonkeyBird Production </a>Studio: <a href="https://www.studiothepod.com/">The Pod</a>Make-up artist: <a href="https://www.instagram.com/liviadelacroix.mua/">Livia Delacroix</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

7 total episodes available

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Frequently asked questions

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What is Next Market Live - The podcast by Weglot?: Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market.

Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally.

We go beyond theory to unpack how teams approach international expansion in practice: how they structure their go-to-market, adapt their positioning, build early traction, and scale through real, experience-driven insights.

From content localization to hiring, partnerships, and channels, we cover the full picture and realities of what international growth really looks like.

Hosted on Ausha. See ausha.co/privacy-policy for more information.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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