Audio has a unique ability to captivate and engage, which explains the global popularity of podcasts. The experience of hearing a story or message ignites the imagination, making audio an incredibly powerful medium. This same power benefits brands that use audio as a channel for advertising. A recent survey by Veritonic even found that consumers are eager to hear more from their favorite brands. This extensive survey of podcast listeners across the U.S. offers valuable insights into the effectiveness of audio ads compared to other channels like outdoor, display, video, and social media. Let’s dive in!Memorability Matters: Audio ads are leading the pack when it comes to consumer recall. A significant number of consumers (60%) say they remember audio and podcast ads more than billboard ads, and nearly half find them more memorable than display (49%) and video ads (48%). Even social media, a dominant force in digital marketing, trails behind, with only 33% of consumers recalling these ads as well as they do audio.Driving Purchase Intent: It’s not just about staying top of mind—audio ads are also highly effective at driving purchases. More than half (51%) of consumers are more likely to buy from an audio ad compared to a billboard ad. The impact is even stronger when audio is pitted against social media (40%), display (38%), and video ads (34%).The Right Frequency: Of course, frequency plays a crucial role in the success of audio ads. Our findings show that 53% of consumers are comfortable hearing the same audio ad twice in one day, with many noting that repetition helps with brand recall. However, there’s a tipping point—55% of consumers report finding it irritating if they hear the same ad three times or more in a single day, and 36% say this overexposure actually decreases their likelihood of making a purchase.Consumer Preferences: Audio ads aren’t just memorable and persuasive; they’re also preferred by consumers as a way to learn about new products and services. Over half (54%) of respondents would rather hear about new offerings through audio ads than billboards, and nearly half prefer audio to display (48%) and social media ads (45%). Additionally, 51% of consumers appreciate brands that tailor audio ads to their needs and interests.As we said earlier, the message from consumers is clear: they want to hear from brands through audio. Are you working with a brand that’s interested in exploring the audio channel (call wait times anyone)? Or perhaps you have your own podcast (audio or video) and you’re intrigued by the idea of trying out ads. If so, connect with a Podbean expert who can help craft the right plan for your brand or podcast!
30 Apr 2024
The Tale of the Determined Dog
Join us in this inspiring episode as we unravel the fascinating journey of a man and his loyal companion, a dog. Learn how the fearless furball braved the bustling streets to follow its heart's desire. Our two protagonists share a bond that is nothing short of extraordinary, and it's sure to warm your hearts.
Listen in as we discuss this adventurous expedition, shedding light on the dog's exquisite instincts and unflinching determination. A captivating story that speaks volumes about the undying spirit of our furry companions. The sight of this pet trotting across a busy lane, cleverly dodging the traffic, is bound to hold you enthralled.
And there's an interesting plot twist too! Our adventurous dog has a home. A safe and loving shelter that is as cool as this story itself. Come, immerse yourself in this enthralling journey of a remarkable canine across the street. You wouldn't want to miss it!
4 Apr 2024
Rise - A Podcast
Rise - A Podcast
19 Aug 2021
Professor Nero and Their Thoughts on Swantonium Dynamics
Join us in this episode to listen to Professor Nero and their thoughts on Swantonium Dynamics.
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12 May 2021
Allin Borden on The Effects of Winter
Thanks for checking out today's episode! Today we speak with Allin Borden from on the effects of winter in Florida.
29 Apr 2021
Is there anything better than a canyon?
On today's episode, we sit down with Erica Onn, to discuss what, if anything, may be better than canyons. Thanks for checking out today's episode!
3 Mar 2021
What does it mean if it‘s Wednesday with Mr. Lee.
On today's episode, we sit down with Mr. Lee to discuss what it means if it's Wednesday. Join us for today's episode!
24 Feb 2021
Rings, diamonds, and other hard surfaces with Fredrick Jack Madoff.
On today's episode, we sat down with esteemed Fredrick Jack Madoff, who's claim to fame proceeds him. He may be the best in the world at what he does, and we're glad to have him on the show today to discuss the hardest parts of rings, diamonds, and other objects.
17 Feb 2021
Cardboard or Steel? Professor Christina on physics, surfaces, and more.
We're grateful to have had the opportunity to sit down with none other than Professor Christina of the Institute of Circular Groupings to discuss which is more effective at most objective tasks: Cardboard or Steel! Join us to discuss if there's there something left for you to save in the wreckage of cardboard and or steel once all of the smoke has cleared!
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