Conversations on the choices we make when we build for a creative life. A repository for non-linear creative journeys. Discussions on the nature of the modern niche, and the search to find your own.
Niche ID with Laura Markwardt
Claim This Podcastby Laura Markwardt
27 episodes
Updated Daily
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11
Podcast Authority
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Podcast Overview
Conversations on the choices we make when we build for a creative life. A repository for non-linear creative journeys. Discussions on the nature of the modern niche, and the search to find your own.
Language
🇺🇲
Publishing Since
6/6/2025
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11
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Social0
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Recent Episodes
July 21, 2026
Popular's Kel Rakowski: Growing a Substack, physical archives, Doechii
<p>Creative advisor and entrepreneur, <a href="https://kelrakowski.com/" target="_blank" rel="ugc noopener noreferrer">Kel Rakowski</a> ( of <a href="https://www.instagram.com/h_e_r_s_t_o_r_y/" target="_blank" rel="ugc noopener noreferrer">@h_e_r_s_t_o_r_y</a>) joins me with her dog, Mishka, at home in Brooklyn to talk about her three pillars of focus: creativity, process and taste.</p><p>A self-identified “late-bloomer,” Kel’s personal story starts with making friends on the internet as a teen, and spans coming out, founding (and selling) a multi-million dollar business, losing her creative self, finding her creative self and growing her <a href="https://rakowwwski.substack.com/" target="_blank" rel="ugc noopener noreferrer">Popular Substack</a> to 10k+ 📈 subscribers. </p><p>But no hero’s journey happens overnight. Kel spent two years experimenting with her output before she honed her focus. Her style of research-as-creative-practice is unguarded, honest and full of practical advice that’s grounded in her own obsessions. She calls it, “Getting to know yourself to get to know your work.” </p><p>TLDR: You start by committing consistently to the creative work, any creative work, and the self comes next.</p><p>Enjoying Niche ID? Thank you for following the show and sharing with your friends <3</p><p>Subscribe to the Niche ID newsletter: https://lauramarkwardt.substack.com/</p><p>[Cover icon photo credit: Dahlia Dandashi]</p>
June 11, 2026
Season Two Wrap: Discernment, cultural curation, creativity through constraints
<p>A special wrap episode sharing my takeaways from the second season, all shaped by conversations with authors, artists and creators across the modern cultural landscape. </p><p>Themes include:</p><ul><li><strong>The ecology of the niche</strong></li><li><strong>Taste, discernment and curation</strong></li><li><strong>The ambition of ‘the thing’</strong></li><li><strong>Acting into significance</strong></li><li><strong>Defining your own terms of success</strong></li></ul><p>Gratitude here for everyone who shared their stories and theories with me. And thanks to everyone who listened, supported and shared the podcast. </p><p><strong>Season 3 drop TBC. Follow and be the first to know.</strong></p><p>Enjoying Niche ID? Thank you for following the show and sharing with your friends <3</p><p>Niche ID newsletter: https://lauramarkwardt.substack.com/</p>
May 27, 2026
John Higgs: The KLF, Lynchian, folk, niche creation
<p>"If you haven't seen the humour in something, you haven't seen the truth." That's Sussex-based author, <a href="https://johnhiggs.com/author/johnhiggs/" target="_blank" rel="noopener noreferer">John Higgs</a>, known for his non-fiction books on counterculture, history, and biography. </p><p>You might know him from <a href="https://www.google.com/search?q=The+KLF%3A+Chaos%2C+Magic+and+the+Band+who+Burned+a+Million+Quid&oq=order+of+john+higgs+books+pulished&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQIRgKGKABMgcIAhAhGI8CMgcIAxAhGI8C0gEINzU2N2oxajeoAgCwAgA&sourceid=chrome&ie=UTF-8&mstk=AUtExfDneeXstxsJJa-lAbwH6KLrfb4L1Xl8YN8JMOFyMIig53APgBqjnlZJK9_6-y-NSkEbefiHM1hUCcnzgaCrglvbmtuN3xIKihQKmGMiYZRfC-eIOzidR8yntEPfKEcmrTLVi7VyQ-Cd-ewuIPuczpbKVI3KCyePcM04hXRG19CRHys&csui=3&ved=2ahUKEwi6weuo1teTAxW0TkEAHTYWEHwQgK4QegQIARAC" target="_blank" rel="noopener noreferrer nofollow">The KLF: Chaos, Magic and the Band who Burned a Million Pounds</a> (2012) or his follow-up, <a href="https://www.google.com/search?q=Stranger+Than+We+Can+Imagine&oq=order+of+john+higgs+books+pulished&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQIRgKGKABMgcIAhAhGI8CMgcIAxAhGI8C0gEINzU2N2oxajeoAgCwAgA&sourceid=chrome&ie=UTF-8&mstk=AUtExfDneeXstxsJJa-lAbwH6KLrfb4L1Xl8YN8JMOFyMIig53APgBqjnlZJK9_6-y-NSkEbefiHM1hUCcnzgaCrglvbmtuN3xIKihQKmGMiYZRfC-eIOzidR8yntEPfKEcmrTLVi7VyQ-Cd-ewuIPuczpbKVI3KCyePcM04hXRG19CRHys&csui=3&ved=2ahUKEwi6weuo1teTAxW0TkEAHTYWEHwQgK4QegQIARADhttps://www.google.com/search?q=Stranger+Than+We+Can+Imagine&oq=order+of+john+higgs+books+pulished&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQIRgKGKABMgcIAhAhGI8CMgcIAxAhGI8C0gEINzU2N2oxajeoAgCwAgA&sourceid=chrome&ie=UTF-8&mstk=AUtExfDneeXstxsJJa-lAbwH6KLrfb4L1Xl8YN8JMOFyMIig53APgBqjnlZJK9_6-y-NSkEbefiHM1hUCcnzgaCrglvbmtuN3xIKihQKmGMiYZRfC-eIOzidR8yntEPfKEcmrTLVi7VyQ-Cd-ewuIPuczpbKVI3KCyePcM04hXRG19CRHys&csui=3&ved=2ahUKEwi6weuo1teTAxW0TkEAHTYWEHwQgK4QegQIARAD" target="_blank" rel="noopener noreferrer nofollow">Stranger Than We Can Imagine: Making Sense of the 20th Century</a>. He’s also written books on <a href="https://www.google.com/search?q=I+Have+America+Surrounded%3A+The+Life+of+Timothy+Leary&oq=order+of+john+higgs+books+pulished&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQIRgKGKABMgcIAhAhGI8CMgcIAxAhGI8C0gEINzU2N2oxajeoAgCwAgA&sourceid=chrome&ie=UTF-8&mstk=AUtExfDneeXstxsJJa-lAbwH6KLrfb4L1Xl8YN8JMOFyMIig53APgBqjnlZJK9_6-y-NSkEbefiHM1hUCcnzgaCrglvbmtuN3xIKihQKmGMiYZRfC-eIOzidR8yntEPfKEcmrTLVi7VyQ-Cd-ewuIPuczpbKVI3KCyePcM04hXRG19CRHys&csui=3&ved=2ahUKEwi6weuo1teTAxW0TkEAHTYWEHwQgK4QegQIARAE" target="_blank" rel="noopener noreferrer nofollow">Timothy Leary</a>, <a href="https://johnhiggs.com/books/watling-street/" target="_blank" rel="noopener noreferrer nofollow">Watling Street</a>, <a href="https://www.google.com/search?q=William+Blake+vs+The+World&oq=order+of+john+higgs+books+pulished&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQIRgKGKABMgcIAhAhGI8CMgcIAxAhGI8C0gEINzU2N2oxajeoAgCwAgA&sourceid=chrome&ie=UTF-8&mstk=AUtExfDneeXstxsJJa-lAbwH6KLrfb4L1Xl8YN8JMOFyMIig53APgBqjnlZJK9_6-y-NSkEbefiHM1hUCcnzgaCrglvbmtuN3xIKihQKmGMiYZRfC-eIOzidR8yntEPfKEcmrTLVi7VyQ-Cd-ewuIPuczpbKVI3KCyePcM04hXRG19CRHys&csui=3&ved=2ahUKEwi6weuo1teTAxW0TkEAHTYWEHwQgK4QegQIARAG" target="_blank" rel="noopener noreferrer nofollow">William Blake</a>, <a href="https://www.google.com/search?q=Love+and+Let+Die%3A+Bond%2C+The+Beatles+and+the+British+Psyche&oq=order+of+john+higgs+books+pulished&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQIRgKGKABMgcIAhAhGI8CMgcIAxAhGI8C0gEINzU2N2oxajeoAgCwAgA&sourceid=chrome&ie=UTF-8&mstk=AUtExfDneeXstxsJJa-lAbwH6KLrfb4L1Xl8YN8JMOFyMIig53APgBqjnlZJK9_6-y-NSkEbefiHM1hUCcnzgaCrglvbmtuN3xIKihQKmGMiYZRfC-eIOzidR8yntEPfKEcmrTLVi7VyQ-Cd-ewuIPuczpbKVI3KCyePcM04hXRG19CRHys&csui=3&ved=2ahUKEwi6weuo1teTAxW0TkEAHTYWEHwQgK4QegQIARAH" target="_blank" rel="noopener noreferrer nofollow">Bond and The Beatles</a>, <a href="https://uk.bookshop.org/p/books/exterminate-regenerate-the-story-of-doctor-who-john-higgs/7806409?ean=9781399614788&next=t" target="_blank" rel="noopener noreferrer nofollow">Doctor Who</a>, and most recently David Lynch in <a href="https://www.google.com/search?q=Lynchian&oq=order+of+john+higgs+books+pulished&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQIRgKGKABMgcIAhAhGI8CMgcIAxAhGI8C0gEINzU2N2oxajeoAgCwAgA&sourceid=chrome&ie=UTF-8&mstk=AUtExfDneeXstxsJJa-lAbwH6KLrfb4L1Xl8YN8JMOFyMIig53APgBqjnlZJK9_6-y-NSkEbefiHM1hUCcnzgaCrglvbmtuN3xIKihQKmGMiYZRfC-eIOzidR8yntEPfKEcmrTLVi7VyQ-Cd-ewuIPuczpbKVI3KCyePcM04hXRG19CRHys&csui=3&ved=2ahUKEwi6weuo1teTAxW0TkEAHTYWEHwQgK4QegQIARAI" target="_blank" rel="noopener noreferrer nofollow">Lynchian</a> (2025).</p><p>John’s also worked in video games design. At one point here, he compares writing to programming, and I kinda regret not digging in more to ask him about game theory and the commonalities between world building and the creative process. We got everything else covered though. Order, chaos and the future of counterculture. Rest assured. </p><p>Much of what we cover (the creative process, quitting jobs, proof that book reviews don’t count and that the “metric-led online world is bollocks”) align with the Niche ID ethos, but also work as compelling frameworks for the “random and extraordinary” world that we forever exist (and continue to resist) in. </p><p>Enjoying Niche ID? Thank you for following the show and sharing with your friends <3</p><p>Niche ID newsletter: https://lauramarkwardt.substack.com/</p>
27 total episodes available
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