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Niched.

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by KYU Media

4.6(18 reviews)
10 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇦🇺
38

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality14
Social0
YouTube82
Engagement71
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Podcast Overview

Niched is for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values. Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned. Matt and the KYU media team also share masterclasses on marketing, branding and social media tips to grow your business. Get in touch at kyumedia.com or follow us on socials @kyu.media

Language

🇺🇲

Publishing Since

8/21/2023

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38

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality14
Social0
YouTube82
Engagement71
Learn more
6
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1
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12
Growth Opportunities
excellent
Episode Length
9 minutes
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good
iTunes Tags
6.5/10

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Every 57 days

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Recent Episodes

Episode thumbnail for Simon Cohen: Most Buyers Agents Aren’t Worth The Fee

March 10, 2026

Simon Cohen: Most Buyers Agents Aren’t Worth The Fee

<p>Simon Cohen is the Founder and CEO of Cohen Handler, one of Australia’s largest and most respected buyer’s agencies.</p><p><br /></p><p>In this conversation, Simon shares with Matt Purcell the hard truth behind the buyer’s agent industry, and the negotiation strategies that have helped his clients secure billions of dollars in property.</p><p><br /></p><p>Key Topics<a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1" rel="ugc noopener noreferrer" target="_blank">00:00</a> Intro</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=120s" rel="ugc noopener noreferrer" target="_blank">02:00</a> Why Simon Started Cohen Handler During the GFC</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=313s" rel="ugc noopener noreferrer" target="_blank">05:13</a> Is Being a Buyer’s Agent the New “Get Rich Quick” Trend?</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=524s" rel="ugc noopener noreferrer" target="_blank">08:44</a> How To Tell If A Buyer’s Agent Is Good Or Bad</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=679s" rel="ugc noopener noreferrer" target="_blank">11:19</a> Are Most Buyer’s Agents Overpaid?</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=844s" rel="ugc noopener noreferrer" target="_blank">14:04</a> Why Simon Thinks 85–90% Shouldn’t Be In The Industry</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=1006s" rel="ugc noopener noreferrer" target="_blank">16:46</a> The Real Meaning Of Brand In Business</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=1225s" rel="ugc noopener noreferrer" target="_blank">20:25</a> Why Marketing Doesn’t Build A Brand</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=1355s" rel="ugc noopener noreferrer" target="_blank">22:35</a> Simon’s Negotiation Masterclass</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=1623s" rel="ugc noopener noreferrer" target="_blank">27:03</a> Why Most Deals Happen Off-Market</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=1722s" rel="ugc noopener noreferrer" target="_blank">28:42</a> The Reality Of Building A Business From Scratch</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=1828s" rel="ugc noopener noreferrer" target="_blank">30:28</a> The Pressure That Drove Simon To Succeed</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=2019s" rel="ugc noopener noreferrer" target="_blank">33:39</a> Why Financial Freedom Was His Real Goal</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=2135s" rel="ugc noopener noreferrer" target="_blank">35:35</a> The Truth About Running A Buyer’s Agency</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=2306s" rel="ugc noopener noreferrer" target="_blank">38:26</a> What Makes An Elite Buyer’s Agent</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=2428s" rel="ugc noopener noreferrer" target="_blank">40:28</a> What Destroys Agencies As They Scale</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=2541s" rel="ugc noopener noreferrer" target="_blank">42:21</a> The Future Of Buyer’s Agents In Australia</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=2604s" rel="ugc noopener noreferrer" target="_blank">43:24</a> The Myth Of Property Portfolio Flexing</p><p><br /></p><p><a href="https://www.youtube.com/watch?v=RMjYg3FYEL4&amp;list=PLXrAmwErFM6SVg9MLQQwY1QgManTxRbox&amp;index=1&amp;t=2742s" rel="ugc noopener noreferrer" target="_blank">45:42</a> What’s Next For Cohen Handler</p><p><br /></p><p>Build Your Brand With with KYU Media:</p><p>Website: https://kyumedia.com/ </p><p>Instagram: https://tinyurl.com/ysz9dfb9 </p><p>LinkedIn: https://tinyurl.com/3pzxj56b</p><p><br /></p><p>Connect with Matt Purcell</p><p>Instagram: https://tinyurl.com/4fxvhsta</p><p>LinkedIn: https://tinyurl.com/3ak2e7a3</p>

Episode thumbnail for Scaling to $600M: Simon Beard’s Marketing Secrets | Niched with Simon Beard | EP7

January 14, 2025

Scaling to $600M: Simon Beard’s Marketing Secrets | Niched with Simon Beard | EP7

<p>On this episode of Niched, Matt sits down with the Founder of international streetwear giant, Culture Kings Simon Beard. </p> <p><br /></p> <p>Together, they delve into the power of personal branding and its role in business success. Simon shares his journey, revealing how he built his brand and why he believes the journey is everything when it comes to growth and success.</p> <p><br /></p> <p>You'll hear about the Three M’s that shape strong personal brands, the importance of defining your mission, and why becoming the source of information in your industry can set you apart.</p> <p><br /></p> <p>The discussion also dives into the business side of branding, covering topics like in-house personal branding and paid marketing investment. Simon sheds light on the role of a marketing manager, the undervaluation of creativity, and what truly makes the best-performing ads.</p> <p><br /></p> <p>Enjoy the episode. </p> <p><br /></p> <p>Chapters</p> <p>0:00- Introducing Simon Beard</p> <p><br /></p> <p>1:30 Why Simon chose Personal Branding? </p> <p><br /></p> <p>6:30 The Journey is Everything </p> <p><br /></p> <p>8:20 The Three M’s </p> <p><br /></p> <p>12:30 Define Your Mission </p> <p><br /></p> <p>16:20 Be the Source of Information </p> <p><br /></p> <p>18:00  Sponsorship</p> <p><br /></p> <p>19:00 In-House Personal Branding</p> <p><br /></p> <p>23:30 Paid Marketing Investment</p> <p><br /></p> <p>28:20 The Role of the Marketing Manager</p> <p><br /></p> <p>32:40 Creativity has been Undervalued </p> <p><br /></p> <p>35:00 What are the Best Performing Ads? </p> <p><br /></p> <p>39:00 The Simon Beard Brand </p> <p><br /></p> <p>46:00 Outro </p> <p><br /></p> <p><br /></p> <p>Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/</p> <p><br /></p> <p><strong>Connect with Matt:</strong></p> <p>Instagram: <a target="_blank" rel="ugc noopener noreferrer">https://tinyurl.com/4fxvhsta</a></p> <p>LinkedIn: <a target="_blank" rel="ugc noopener noreferrer">https://tinyurl.com/3ak2e7a3</a></p> <p><br /></p> <p><strong>Connect with KYU Media:</strong></p> <p>Website: <a href="https://kyumedia.com/" target="_blank" rel="ugc noopener noreferrer">https://kyumedia.com/</a></p> <p>Instagram: <a target="_blank" rel="ugc noopener noreferrer">https://tinyurl.com/ysz9dfb9</a></p> <p>LinkedIn: <a target="_blank" rel="ugc noopener noreferrer">https://tinyurl.com/3pzxj56b</a> </p> <p><br /></p> <p><br /></p>

Episode thumbnail for Unpacking the Art and Business of Comedy | Niched with Dave Hughes | EP6

April 7, 2024

Unpacking the Art and Business of Comedy | Niched with Dave Hughes | EP6

<p>On this episode of Niched, Matt sits down for a chat with Australian comedy legend Dave &quot;Hughsey&quot; Hughes.</p> <p>Together, they&#39;ll delve into the fascinating world of stand-up comedy, exploring both the creative and business sides. Hughsey share’s his personal process, revealing how he tests and refines his jokes. You&#39;ll hear about the inevitable failures and triumphs that come with being a comedian, and how they can impact their performance.</p> <p>The conversation will also touch on the importance of a positive mental attitude when pursuing any worthwhile goal, including the seemingly impossible task of making people laugh for a living.</p> <p>Enjoy the episode.</p> <p><strong>Chapters:</strong></p> <p>0:00 - Introducing Dave Hughes</p> <p>2:00 - The addiction of making people laugh</p> <p>4:20 - Hughesy’s First Gig</p> <p>9:00 - You HAVE to choose who you want to be (Responding to Feedback)</p> <p>13:00 - Will you pay me to be funny??</p> <p>17:40 - Hughsey on Hey Hey It’s Saturday</p> <p>19:00 - Testing Jokes &amp; Journaling</p> <p>21:40 - A message to Hughesy’s Cab Driver</p> <p>24:18 - “Stand up Comedy is my Jam”</p> <p>27:00 - Life is Utterly Ridiculous</p> <p>28:48 - How important is it to be marketable?</p> <p>30:00 - The Comedian Career Ladder</p> <p>37:00 - You’ve got nothing to lose in life so live in the now!</p> <p>42:00 - Tips for Entering Comedy</p> <p><br></p> <p>Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website <a href="https://kyumedia.com/">https://kyumedia.com/</a></p> <p><br></p> <p><strong>Connect with Matt:</strong></p> <p>Instagram: <a href="https://tinyurl.com/4fxvhsta">https://tinyurl.com/4fxvhsta</a></p> <p>LinkedIn: <a href="https://tinyurl.com/3ak2e7a3">https://tinyurl.com/3ak2e7a3</a></p> <p><br></p> <p><strong>Connect with KYU Media:</strong></p> <p>Website: <a href="https://kyumedia.com/">https://kyumedia.com/</a></p> <p>Instagram: <a href="https://tinyurl.com/ysz9dfb9">https://tinyurl.com/ysz9dfb9</a></p> <p>LinkedIn: <a href="https://tinyurl.com/3pzxj56b">https://tinyurl.com/3pzxj56b</a></p> <p><br></p> <p>This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at <a href="https://pyrmontstudio.com/">https://pyrmontstudio.com/</a></p>

10 total episodes available

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What is Niched.?

Niched is for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values. Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned.

Matt and the KYU media team also share masterclasses on marketing, branding and social media tips to grow your business.

Get in touch at kyumedia.com or follow us on socials @kyu.media

How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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