In this episode, I talk with Miguel Espada from SpecialGuestX. We get into hybrid media production and how real and synthetic elements are now part of the same workflow. We break down why technology is secondary to the message and why the future of production depends on blending traditional craft with modern AI systems. Episode mentions: https://www.specialguestx.com/project/sensible_showcase/ https://www.specialguestx.com/project/okgolove/ This episode is sponsored by FLORA, th...
20 Aug 2025
From Pitch to Production: Inside McCann Paris' AI Approach
In this episode of the Nimble Lab podcast, I sit down with Pierre-Jean Bernard, Head of Digital and AI at McCann Paris. Pierre-Jean is leading AI integration across McCann’s creative workflows, from concept and ideation to hybrid production, helping shape campaigns like a recent project for Prada. We explore how experimentation drives innovation, how AI impacts client expectations and how balancing traditional techniques with AI opens up new possibilities for creative teams. 🔗 Links & Men...
16 Jun 2025
What It’s Like to Run AI at a Global Agency
Miriam Alba, AI Supervisor at Hogarth, discusses managing globally distributed AI teams and shaping creative campaigns, offering insights into blending technical leadership with human understanding in this interview.
26 May 2025
This Studio Treats AI Like Play (And Clients Love It)
Executive Producer Andy Hopkinson discusses FutureDeluxe's innovative approach to design, AI, and storytelling, highlighting their unique workflow and dedication to exploration in this interview with the host.
19 May 2025
AI Isn’t the Problem. Your Workflow Is.
The host discusses why creative teams struggle with AI, asserting that workflow inefficiencies, not the technology itself, are the primary obstacle.
15 May 2025
How a Top Global Agency Leverages AI to Blow Clients Away
Creative Director Alexandre Rodrigues of Saatchi & Satchi discusses how his agency uses AI tools to enhance creative work and streamline workflows, providing insights into real-world AI applications in advertising in this interview.
12 May 2025
How This Photographer Is Using AI to Redefine Product Shoots
Photographer Heath Waugh discusses using AI to revolutionize product photography, reducing costs and increasing creative possibilities, in an interview with the host.
Who has been a guest on Nimble Lab
Names identified in recent episode analyses. Showing up to five guests.
Miriam Alba
Andy Hopkinson
Alexandre Rodrigues
Heath Waugh
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