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Ninestone: Stacked to Scale

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by Alex Polamero & Dr. Tom Tonkin

11 episodes
Updated Daily
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Podcast Overview

Welcome to Ninestone: Stacked to Scale — the podcast for business builders who think smarter, move faster, and scale with intention. If you're a founder, marketer, or operator focused on real growth—not just hype—you're in the right place. Each episode, hosts Alex Polamero and Dr. Tom Tonkin break down the strategies behind sustainable scale: from marketing that connects, to sales journeys that convert, to systems that run without chaos behind the scenes. You'll hear candid conversations with modern builders—entrepreneurs, go-to-market leaders, and systems thinkers—who are stacking smart moves and sharing the lessons that got them there. Whether you're refining your first funnel or leading a seasoned growth team, Ninestone is your go-to playbook for scaling with clarity and confidence. New episodes drop monthly—subscribe and join our growing community!

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Publishing Since

8/22/2025

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Recent Episodes

Episode thumbnail for E10: Brad Stave: Mastering Account-Based Marketing: The Progression of Performance

March 23, 2026

E10: Brad Stave: Mastering Account-Based Marketing: The Progression of Performance

<p>In this episode of the Ninestone Podcast, host Alex welcomes Brad Stave, a partner at Ninestone, to discuss the intricacies of account-based marketing (ABM). Brad shares his extensive experience in marketing and sales enablement, emphasizing the importance of aligning sales and marketing teams to focus on high-value accounts. The conversation delves into the strategic shift from broad marketing approaches to targeted efforts that identify and engage specific accounts, enhancing the effectiveness of B2B sales.</p> <p>Brad provides insightful examples of ABM in action, contrasting it with traditional marketing methods like paid advertising. He highlights how luxury brands like Ferrari and Lamborghini successfully use ABM to tailor communications to their niche customer base. The discussion also covers how companies can identify their ideal customer profiles and develop targeted account lists to maximize their marketing efforts. Brad and Alex explore the benefits of focusing on a small number of high-fit accounts to achieve significant business growth.</p> <p>The episode concludes with a discussion on the challenges organizations face when implementing ABM, particularly for those under $50 million in revenue. Brad emphasizes the need for leadership commitment and strategic planning to overcome these hurdles. He shares Ninestone's approach to guiding organizations through the ABM process, from defining ideal customer profiles to crafting a comprehensive marketing playbook. The conversation underscores the potential of ABM to unlock new business opportunities and drive growth.</p> <p> </p> <p><strong>Topics Discussed:</strong></p> <ul style="margin-top: 0in;" type="disc"> <li><span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil">Definition and core principles of ABM</span></li> <li><span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil">Examples of ABM in high-end automotive and aerospace industries</span></li> <li><span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil">Target account selection and ideal customer profile (ICP)</span></li> <li><span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil">Managing multiple decision-makers within target accounts</span></li> <li><span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil">Scaling ABM from small to large account lists</span></li> <li><span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil">Overcoming organizational challenges in adopting ABM</span></li> <li><span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil">Measuring success and KPIs for ABM initiatives</span></li> <li><span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil">Steps to implement ABM: learn, practice, rehearse, perform</span></li> </ul> <p> </p> <p><strong>Chapters</strong></p> <ul> <li>Introduction to Account-Based Marketing – 00:56</li> <li>Understanding Account-Based Marketing – 02:59</li> <li>Examples and Applications of ABM – 06:49</li> <li>Identifying Target Accounts – 12:48</li> <li>The Progression of Performance in ABM – 17:05</li> <li>Challenges in Implementing ABM – 20:55</li> <li>Conclusion and Resources – 24:54</li> </ul> <p> </p> <p dir="ltr"><strong>Connect with Brad:</strong></p> <p dir="ltr"><a href= "https://ninestonepartners.com/our-partners/">Website</a></p> <p dir="ltr"><a href= "https://www.linkedin.com/in/bradstave">LinkedIn</a></p> <p dir="ltr">Email: <a href= "mailto:Brad@ninestonepartners.com">Brad@ninestonepartners.com</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Connect with Ninestone Partners:</strong></p> <p dir="ltr"><a href= "https://ninestonepartners.com/">Website</a></p> <p dir="ltr"><a href= "https://linktr.ee/ninestonepartners">Linktree</a></p> <p><strong> </strong></p>

Episode thumbnail for E9: Seth Avergon: The Hidden Power of Challenging Assumptions to Unlock Business Growth

March 17, 2026

E9: Seth Avergon: The Hidden Power of Challenging Assumptions to Unlock Business Growth

<p class="MsoNormal">Unlock exponential sales growth by challenging your assumptions and testing your business beliefs. In this episode, marketing strategist Seth Avergon, known for transforming companies into scalable powerhouses, reveals how a mindset shift can uncover overlooked opportunities and hidden leverage points. If you're tired of chasing quick fixes like social media or AI without understanding what truly drives your business, this conversation will be your breakthrough.</p> <p class="MsoNormal">Seth emphasizes the power of questioning everything, from your customer's needs to your internal capabilities. He shares how asking core questions—like "How did you come to that conclusion?"—can dismantle costly misjudgments and reveal crucial insights. By testing assumptions early on, you can unlock growth faster and more effectively, whether you're looking to turn a niche advantage into rapid acquisition or challenge current industry trends like AI.</p> <p class="MsoNormal">In a world obsessed with superficial solutions, true growth comes from a willingness to get uncomfortable and continuously test your ideas. Whether scaling a startup or refining an established enterprise, this episode provides the mental toolkit to unlock sustainable success. Ready to rethink your approach? Connect with Seth at AvragonMarketing.com or on LinkedIn—he's the only Seth Avergon.</p> <p class="MsoNormal"> </p> <p class="MsoNormal"><strong>Topics Discussed:</strong></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style= "mso-list: l0 level1 lfo2; tab-stops: list .5in;">Why Most Growth Efforts Fail</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo2; tab-stops: list .5in;">The Role of Curiosity in Revenue Streams</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo2; tab-stops: list .5in;">Navigating Client Resistance</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo2; tab-stops: list .5in;">Internal Interviews and Customer Feedback</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo2; tab-stops: list .5in;">Practical Frameworks for Testing Ideas </li> </ul> <p class="MsoNormal"> </p> <p class="MsoNormal"><strong>Chapters</strong></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">Unlock Sales and Growth Strategies – 00:56</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">Understanding Client Assumptions and Assertions – 03:49</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">The Importance of Coachability in Clients – 06:50</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">Challenging Assumptions for Scalability – 09:49</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">Testing Assumptions to Unlock Growth – 12:54</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">The Buyer's Journey and Internal Insights – 15:44</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">Finding Growth in Niche Focus – 20:59</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">Challenging Client Assumptions – 22:32</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">The Importance of Coachability – 25:36</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">Navigating Stakeholder Opinions – 28:28</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">AI: An Accelerator or a Downfall? – 30:15</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">The Role of Consultants in the Age of AI – 32:58</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo1; tab-stops: list .5in;">Unlocking Growth Through Uncomfortable Conversations – 35:54</li> </ul> <p class="MsoNormal"> </p> <p class="MsoNormal"><strong>Connect with Ninestone Partners:</strong></p> <p class="MsoNormal"><a href="https://ninestonepartners.com/" target="_blank" rel="noopener">Website</a></p> <p class="MsoNormal"><a href="https://linktr.ee/ninestonepartners" target="_blank" rel="noopener">Linktree</a></p> <p class="MsoNormal"> </p> <p class="MsoNormal"><strong>Connect with Seth Avergon:</strong></p> <p class="MsoNormal"><a href="https://www.avergonmarketing.com/" target="_blank" rel="noopener">Website</a></p> <p class="MsoNormal"><a href= "https://linkedin.com/company/avergon-marketing-group" target= "_blank" rel="noopener">LinkedIn</a></p> <p class="MsoNormal"> </p>

Episode thumbnail for E8: Dinesh Mohangupta: Maximizing Efficiency: Understanding Cost Structures in Business

February 24, 2026

E8: Dinesh Mohangupta: Maximizing Efficiency: Understanding Cost Structures in Business

<p>In this insightful episode of "Stacked to Scale," we welcome Dinesh, a seasoned expert in cost optimization, to discuss the critical role of managing expenses for business growth and sustainability. Dinesh shares his unique approach to helping businesses, from small startups to large corporations, optimize their costs without compromising on quality or service. By leveraging his extensive experience and proprietary software, Dinesh reveals how companies can uncover hidden savings and reinvest them into strategic growth initiatives.</p> <p>Dinesh delves into real-world examples, illustrating how businesses across various industries have successfully reduced their expenses. From telecom and waste management to uniform rentals and facility supplies, he explains the common areas where companies often overspend and how his firm, Schooley Mitchell, helps clients recover lost funds. Dinesh emphasizes the importance of maintaining vendor relationships while ensuring that contracts are up-to-date and reflect the best possible terms for the business.</p> <p>As the conversation unfolds, Dr. Tom Tonkin and Dinesh explore the broader implications of cost optimization on business valuation and growth. They discuss the concept of "found money" and how reallocating these savings can significantly enhance a company's market position. The episode concludes with practical advice for business owners and leaders on how to approach cost optimization as a strategic, ongoing process rather than a one-time task.</p> <p> </p> <p><strong>Topics Discussed:</strong></p> <ul> <li>Importance of cost management for business growth</li> <li>Overview of Dinesh's approach and expertise</li> <li>Case study on telecom expense reduction</li> <li>Strategies for negotiating better vendor contracts</li> <li>Real-world examples of cost savings in waste management</li> <li>Insights into optimizing uniform rental expenses</li> <li>The concept of "found money" and its impact</li> <li>Enhancing business valuation through cost savings</li> <li>Implementing cost optimization as an ongoing strategy</li> <li>Maintaining vendor relationships while optimizing costs</li> </ul> <p> </p> <p><strong>Chapters</strong></p> <ul> <li>Introduction to Cost Optimization - 00:58</li> <li>Understanding the Role of Cost Optimization - 04:00</li> <li>Industry-Specific Cost Strategies - 7:07</li> <li>The Importance of Vendor Relationships - 9:50</li> <li>Real-World Examples of Cost Savings - 12:59</li> <li>The Impact of Cost Optimization on Business Growth - 16:01</li> <li>Reallocating Resources for Maximum Efficiency - 19:04</li> <li>Cost Cutting vs. Strategic Growth - 23:22</li> <li>Change Management in Cost Optimization - 27:51</li> <li>Industries and Areas of Savings - 30:28</li> <li>Understanding Minimum Thresholds for Savings - 33:09</li> <li>The Importance of Continuous Cost Optimization - 34:04</li> <li>Maximizing Business Value through Cost Management - 36:28</li> </ul> <p> </p> <p dir="ltr"><strong>Connect with Ninestone Partners:</strong></p> <p dir="ltr"><a href="https://ninestonepartners.com/" target= "_blank" rel="noopener">Website</a></p> <p dir="ltr"><a href="https://linktr.ee/ninestonepartners" target= "_blank" rel="noopener">Linktree</a></p> <p> </p> <p><strong>Connect with Dinesh Mohangupta:<br /></strong></p> <p> </p>

11 total episodes available

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What is Ninestone: Stacked to Scale?

Welcome to Ninestone: Stacked to Scale — the podcast for business builders who think smarter, move faster, and scale with intention.

If you're a founder, marketer, or operator focused on real growth—not just hype—you're in the right place.

Each episode, hosts Alex Polamero and Dr. Tom Tonkin break down the strategies behind sustainable scale: from marketing that connects, to sales journeys that convert, to systems that run without chaos behind the scenes.

You'll hear candid conversations with modern builders—entrepreneurs, go-to-market leaders, and systems thinkers—who are stacking smart moves and sharing the lessons that got them there. Whether you're refining your first funnel or leading a seasoned growth team, Ninestone is your go-to playbook for scaling with clarity and confidence.

New episodes drop monthly—subscribe and join our growing community!

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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