It’s time to unload on the podcast made for Aussie shooters! Join Brad, Matt and Keith, along with special guests from around the globe, as they talk all things hunting, shooting, outdoor and much more. Welcome to the NIOA Unloaded Podcast.
What makes ELEY the choice of champions? In this episode of the NIOA Unloaded Podcast, we sit down with Martyn Buttery, ELEY's International Accounts Manager, to uncover the secrets behind one of the world's most respected rimfire ammunition brands. From Olympic gold medals and world championships to PRS competitions and weekend club shoots, ELEY ammunition has built a reputation for unmatched precision, consistency, and innovation. Martyn shares his own journey from competitive shooter to ELEY executive, explains the science behind batch testing, reveals why every rifle prefers a different "flavour" of ammunition, and discusses the rigorous quality control process that helps ELEY deliver championship-winning performance. We also dive into: - The difference between ELEY Tenex, Match, Team and Ultra Long Range - Why batch testing matters for accuracy - The technology behind ELEY's renowned priming system - Insights from the ELEY PRS22 2026 Australian Championships - The future of competitive shooting with ELEY's revolutionary X-Shot scoring system Whether you're a hunter, club shooter, PRS competitor, or aspiring Olympian, this episode offers a fascinating behind-the-scenes look at what it takes to produce world-class rimfire ammunition.
21 Dec 2025
Unloaded Awards 2025 | NIOA Unloaded Ep.13
Ladies and gentlemen… colleagues, critics, and confused bystanders — welcome to the most prestigious night in NIOA podcasting. Suits optional. Opinions mandatory.
In this episode of NIOA Unloaded, we roll out the red carpet for the Unloaded Awards 2025 — celebrating the moments, people, products, and incidents that defined the year… for better or worse. From ideas that absolutely should not be repeated, to gear that genuinely raised the bar, and guests who somehow carried entire episodes while we nodded along — nothing (and no one) is safe from Academy judgement.
Expect:
🏆 Awards nobody asked for but everyone earned
😬 Moments that caused mild panic…
🎙️ A look back at 2025’s highlights and a teaser of what’s coming in 2026
🎬 Dramatic build-ups, questionable decisions, and zero rehearsals
So sit back, applaud politely, and remember — if your name gets called, this is legally binding and cannot be appealed.
Welcome to the 1st Annual Unloaded Awards.
16 Oct 2025
Ciao Perazzi | NIOA Unloaded Ep.12
In this episode of the NIOA Unloaded Podcast, NIOA’s newly appointed Perazzi Sports Sales Manager, Keith Grundy, and Gunsmith, Trevor Cook take you behind the scenes of their unforgettable trip to Italy, home of the legendary brand, Perazzi. From eating their way through some amazing (and a few questionable) local dishes, to mastering the art of driving on the wrong side of the road — the boys experience Italy the only way they know how: full throttle. Inside the Perazzi factory, they see firsthand how craftsmanship, precision, and passion have built a shotgun that’s claimed more Olympic gold medals than any other. And back home, they talk about the brand-new NIOA Perazzi Truck — now hitting events across Australia to keep Perazzi owners shooting at their best. So grab an espresso, buckle up, and join Matt, Brad, Keith and Trev for a trip filled with laughs, lessons, and a whole lot of Italian flair.
29 Aug 2025
Chilly bin (feat. JE Wilds) | NIOA Unloaded Ep.11
In this episode of the NIOA Unloaded Podcast, we’re joined by New Zealand hunting and fishing legend JE Wilds — real name Joe Edlington — for an unfiltered deep dive into life in the wild and a few hilarious fails (yes, he accidentally called himself Australian on camera!).
Joe takes us from fishing with his dad on NZ’s west coast to the massive growth of his outdoor YouTube empire — and the epic moments, epic hunts and fatherhood updates in between.
So grab your gumboots, crack open a L&P and settle in for tales that hit harder than a jandal blowout mid-hunt.
26 Jun 2025
The last showman (feat. Fred Brophy) | NIOA Unloaded Ep.10
Fred Brophy, a tent boxing promoter, recounts his decades of experiences evading authorities and maintaining an Australian tradition in an interview with NIOA Unloaded.
29 May 2025
Be Relentless (feat. Leupold) | NIOA Unloaded Ep.9
Jon and Janos from Leupold reveal the company's century-long commitment to setting the standard in scopes and sighting systems, making them a trusted name in optics in this interview.
3 Apr 2025
This is Sparta (feat. Mr G) | NIOA Unloaded Ep.8
In this episode of the NIOA Unloaded Podcast, we’re joined by Rob Gearing, the mastermind behind Spartan Precision Equipment. Known for his wild hunting adventures and innovative gear, Rob takes us through his journey from creating top-tier bipods and tripods to his unique approach to life—complete with a rather unconventional diet.
From adrenaline-fueled hunting stories to insights into the Spartan Precision range, Rob's passion for the outdoors and precision engineering shines through. Whether you’re a hunting enthusiast or a gear fanatic, this episode has something for everyone.
6 Mar 2025
I love a fight (feat. Bob Katter) | NIOA Unloaded Ep.7
Bob Katter MP joins the NIOA Unloaded Podcast for a no-holds-barred chat on politics, guns, and the fight for Australia's future. From his first Diana air rifle to shaking up Parliament, Bob shares wild stories and fiery opinions on manufacturing, coal shutdowns, and self-defence laws. Plus, hear about his legendary political clashes, his take on supermarket duopolies, and the interview he walked out of while reading his own book. Raw, unfiltered, vintage Bob Katter-don't miss it!
10 Jan 2025
Men at work | NIOA Unloaded Ep.6
Brad, Matt, and Keith share their thrilling magpie geese hunting adventures and behind-the-scenes tours of top manufacturers in the Northern Territory and beyond, revealing the year's highlights and surprises.
1 Nov 2024
Pursuit of precision (feat. Shawn Lawson & Guy Jackson) | NIOA Unloaded Ep.5
In this episode of the NIOA Unloaded Podcast, we're joined by two legends in Australian PRS: Shawn Lawson and Guy Jackson. Together, we dive into the world of Precision Rifle Series (PRS) and NRL 22, two disciplines where precision is paramount.
Shawn and Guy share insights from their experiences, covering everything from gear setups to the mental strategies essential for precision shooting. We take an in-depth look at the Leupold Mark 4 HD and discuss the Leupold Custom Shop.
If you're passionate about PRS, you’re in the right place. Set your sights and get ready to unload with the NIOA Unloaded Podcast!
27 Sept 2024
The funny things (feat. Mark Donaldson VC) | NIOA Unloaded Ep.4
In this special episode of the NIOA Unloaded Podcast, we sit down with Mark Donaldson VC, and trust us – it’s one you don’t want to miss. Mark shares the gripping story of the day that led to him being awarded the Victoria Cross. (0:03:04) We dive deep into his journey growing up, touching on the challenges and tragedies he faced along the way, (0:33:33) and what led him to join the S.A.S. (0:54:46) But it’s not all heavy – we hit the range for the 60-second, 10-shot challenge, and see if Mark’s shooting is as sharp as his courage. (1:04:38) Mark also gives us the lowdown on what gear he uses when he’s out hunting. And yes, we even get the story of when he met the Queen! (1:15:30) Set your sights, and get ready for an inspiring, action-packed episode of NIOA Unloaded!
27 Jun 2024
Stay in school (feat. Toby Price) | NIOA Unloaded Ep.3
Toby Price, 2-time Dakar Rally Champion sits down with Brad, Matt and Keith to share his incredible journey through the world of motorsport. We talk racing, the challenges he’s faced and the determination it takes to become a champion. (01:00) But it’s not all racing – Toby talks long-range shooting and we test his skill in a rapid-fire challenge. We also talk about his future plans with racing. (34:40) So buckle up, start your engines and get ready for an exhilarating ride with this episode of the NIOA Unloaded Podcast!
23 May 2024
Keep your powder dry | NIOA Unloaded Ep.2
Welcome back to NIOA Unloaded.
On this episode, the boys talk about their adventure to New South Wales visiting some local gun stores, and share stories from the road as well as some market insights. (02:00)
Keith is on a mission to collect the $50 owed to him from the Arttech Steel Challenge, and we take a deep dive into the world of Arttech rifles, discussing what makes these firearms stand out and why they’re a must-have. (09:22)
The NIOA Hot Products catalogue for 2024 is out now, as well as new product videos from SHOT Show, and some Spartan Precision product deep dives. (18:40)
In Keith’s workshop, we sit down with Lachy from the Leupold Custom Shop, and dive into all things Leupold, including the CDS, custom shop capability, PRS shooting and more.
(21:04) And don’t miss Brad’s special announcement about powder – it’s big news that will definitely interest all reloaders and shooters alike. (37:46)
Get ready to set your sights and unload with another action-packed episode of the NIOA Unloaded Podcast!
15 Mar 2024
It's time to unload | NIOA Unloaded Ep.1
Welcome to the first episode of the NIOA Unloaded podcast. Join Brad, Matt, and Keith as they freeze to death while ice fishing in Minnesota. (01:09) The boys tour the Federal Ammunition factory (03:51) and chat with Dave Leis, VP of International Sales. (06:08) Brad and Matt visit the RCBS factory in California, and talk reloading. (15:17) Brad is upset he couldn’t open a bottle of wine.(18:54) Get a rundown of the hottest new products from SHOT SHOW (and Tell). (20:54) Matt also sits down with Bryan James, the President of Barrett Firearms, where they talk about the NEW MRADELR, and Barrett’s success in the King of the 2 Mile. (27:19) To wrap it up we’ll swing by Keith's workshop, for a discussion around busted barrels. (34:01) Set your sights and unload with an action-packed episode the NIOA Unloaded Podcast!
Who has been a guest on NIOA Unloaded
Names identified in recent episode analyses. Showing up to five guests.
Fred Brophy
Jon
Janos
Toby Price
Mark Donaldson VC
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,358,633
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 28 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
8
Social presence
0
YouTube
86
Engagement
32
Contact NIOA Unloaded
Guest appearances
Does not typically book guests
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