You tell us what you need to know about, as a growing CPG brand -- our subject matter experts will respond. In this podcast series we'll dig into topics and challenges that CPG brands tell us are top of mind. Listen to get timely consumer insights, guidance and expert analysis on what you need to do to support growth for your brands. Get related insights here.
NIQ Need to Know Podcast
Claim This Podcastby NIQ
4.8(4 reviews)
7 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
You tell us what you need to know about, as a growing CPG brand -- our subject matter experts will respond. In this podcast series we'll dig into topics and challenges that CPG brands tell us are top of mind. Listen to get timely consumer insights, guidance and expert analysis on what you need to do to support growth for your brands. Get related insights here.
Language
🇺🇲
Publishing Since
7/7/2023
1 verified contact email on file for NIQ Need to Know Podcast
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
August 9, 2024
Episode 6: Consumer Behavior the "Spend Z" edition
Understanding Gen Z's values, motivations and diversity is key to unlocking growth and brand loyalty for manufacturers and retailers -- join us for a look at our latest report on the wealthiest generation to come. Get the Spend Z report here.
June 3, 2024
Episode 5: Identifying Meaningful Change in Consumer Behavior
What macro and micro changes are meaningful to shoppers; and what role does innovation play when it comes to meeting the needs of key consumer segments.
April 22, 2024
Episode 4: Shoppers Under Pressure: Finding Stability in Change
In this episode our Managing Director of U.S. National Accounts discusses shifting consumer behavior: from couponing to lifestyle choices -- see where you might find stability and a path forward as a CPG brand leader.
7 total episodes available
Deep-dive analytics for NIQ Need to Know Podcast
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is NIQ Need to Know Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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