The art podcast sharing the beautiful and brutal truths about building a creative life. International artist Kate Florence hosts honest chats with inspiring and successful artists all around the world, answering the questions no one else talks about: money, creative burnout, galleries, and actionable strategies to build a sustainable creative practice.
We get into the nitty-gritty of the parts that don't usually make it onto the feed — the breakthroughs, redirections and the hard-won lessons of building a real art career. From art business to artist mindset. Nothing is off the table. Because the more openly we share, the better the creative journey gets for all of us.
New episode every Wednesday fortnight x
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This week Flick and I are back in London with artist Alma Berrow. Self-taught, Alma calls herself an artist who works with clay rather than a ceramicist. Her sculptural installations turn everyday objects into something humorous, surreal and quietly loaded: ashtrays, oysters, Ritz crackers, pomegranates, a lone gherkin placed beside a bowl of them.
We talk about how having no formal training became an advantage, why she still can’t make a vessel, and what she took from a three-month residency in Montana. We get into the point where her art career stopped feeling like play, her fear of becoming “Ashtray Girl,” and the stranger at a show who wondered aloud whether she’d turn out to be a one-trick pony.
Alma also shares how she found her way back to joy in the studio and the gallery owner who brought gender into a negotiation. She explains how months of research into myth and folklore become a full tablescape, including the one she’s building for her first solo booth in Miami this December.
It’s a conversation about making without an audience in mind, and about protecting the playful part of a creative practice once it becomes your job.
See Alma's work here (https://www.almaberrow.com/), and her Instagram here. (https://www.instagram.com/almaberrow/?hl=en)
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29 Sept 2026
What an £83k Month Looks Like — with Tabby Booth
I’m back with illustrator, artist and curator Tabby Booth for round two! A year after her first Nitty Gritty episode, we caught up outside the Tate Modern for a chat I'm very excited to share.
Since we last caught up, Tabby has launched her Substack, Cult of Create, where she shares more of the inner workings of her practice — money, motherhood and the truths of being a working artist. We talk about why she’s building more of her creative world away from the Instagram algorithm, why buyers can make the best sellers, and how to know when it’s time to stop saying yes.
And yes, we get into the £83K month. Tabby breaks down her biggest month to date and the mix of paintings, art fairs, print-on-demand, licensing and other income streams behind it.
If you haven’t listened to Tabby’s episode from last season, it's just as insightful as this one.
Find Tabby's:
~ Instagram here (https://www.instagram.com/tabby.booth.artist/?hl=en)
~ Substack here (https://tabbyboothartist.substack.com/)
~ Website here (https://www.tabbybooth.com/)
~ Gallery here (https://sailorsjail.com/collections/tabby-booth?srsltid=AU7gw4U8B5-LfwOMv350DD_8vFVJ58pLhQBF_ALkH6MNL-oxdN_fom0F)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
1 Sept 2026
Stop Confusing Fans with Buyers — with Kate Florence
Got a big following but no one's buying? I'm flying solo today to break down the difference between building an audience of peers and one of buyers, and why your approach to content makes all the difference when it comes to selling art online.
I get into why attention doesn't equal intent, how "process content" can bring about students instead of collectors, and why clarity (not virality) is what actually sells your work. I also share the exact question I ask myself when I'm stuck on how to present my art online, and why confidence in your work matters just as much as the work itself.
If your engagement's high but your sales aren't, this one's for you.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Who has been a guest on Nitty Gritty
Names identified in recent episode analyses. Showing up to five guests.
Holly
KATE FLORENCE
Zoe Grey
Ash Holmes
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
112 ratings
Podcast Authority Score: 39 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
49
Social presence
0
YouTube
0
Engagement
71
Contact Nitty Gritty
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