For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you.
With hosts John Bertino and Steven Picanza!
NJ Content Studio Show
Claim This Podcastby John Bertino & Steven Picanza
5.0(2 reviews)
19 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
6
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality12
Social0
YouTube0
Engagement0
Podcast Overview
For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!
Language
🇺🇲
Publishing Since
5/6/2025
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6
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality12
Social0
YouTube0
Engagement0
5
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1
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13
Growth Opportunities
excellent
Episode Length
1h 14m
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good
iTunes Tags
7.2/10
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Every 16 days
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Recent Episodes
July 7, 2026
NJCS 18: Mike Kupris (Become the Knight) - Interview: YouTube Successes & Struggles
<p>On today's episode of The Creators' Show, the guys sit down with Mike Kupris, better known as Become The Knight, to discuss the reality of being a metal YouTuber, surviving the YouTube algorithm, and transitioning to full-time music production and content creation. The guys also dive deep into creator monetization strategies, shifting from Patreon to SubscribeStar, and whether B2B marketing actually works on YouTube.</p> <p>Sometimes (lovingly) referred to as a music snob, Mike began life as a sound engineer and musician before getting into Let's Plays and deciding to make a go for it himself, quickly becoming a well-known music reviewer and knowledgeable personality in the online metal scene.</p> <p>Want to see more from Become The Knight?</p> <p>Instagram: becometheknight<br /> Facebook: Become The Knight<br /> Twitter: @becometheknight<br /> <br /> Want to check out our studio and start making your own viral content? Head over to <a href="https://www.njcontentstudio.com">our website</a> and get started! <br /> <br /> <strong>Key Episode Timestamps:</strong></p> <p>(00:00) Intro & The Reality of Being a "YouTuber" vs. a Musician<br /> (01:06) Welcome Mike Caprice (Become the Knight) & Shared Connections<br /> (02:16) Audio Engineering Background vs. YouTube Consulting<br /> (03:30) Debunking AI: Did Mike Actually Do HVAC Repair? <br /> (04:12) The Origins of Become the Knight & College Suspensions<br /> (06:27) Moving to Nashville, "Let's Plays," and Launching a Music Channel<br /> (08:09) Cringy Beginnings: Mike the Music Snob & Random Jams<br /> (08:39) The Golden Rule of YouTube Growth: Strict Weekly Consistency<br /> (11:15) Going Viral: The Metallica Meta-Reaction Video That Took Off<br /> (15:27) Making the Leap to Full-Time Content Creation<br /> (16:32) The Honest Truth About YouTube Revenue Streams (Ads, Patreon, Crowdfunding)<br /> (17:43) Business vs. Content: Choosing a Monetization Strategy<br /> (20:43) Maximizing Affiliate Marketing (Sweetwater vs. Amazon)<br /> (22:03) The Reality of the YouTube Algorithm & Surviving "Adpocalypses"<br /> (23:43) Why Mike Limits His Social Footprint Strictly to YouTube<br /> (24:46) Why You Should Focus on One Revenue Offer at a Time<br /> (27:13) The Patreon Drama: Moving to SubscribeStar over Free Speech<br /> (29:28) How to Masterfully Pitch Your Patreon/Crowdfunding<br /> (33:09) Scaling with an Agent & Navigating Complex Brand Deals<br /> (36:38) Getting Inbound Leads & Building Meaningful Industry Connections<br /> (38:41) Deconstructing "The Death of Metal YouTube" <br /> (41:12) Escaping the "Dopamine Merchant" Trap & Finding Creative Substance<br /> (44:04) Balancing Ethics, Audience Purpose, and Algorithmic Realities<br /> (47:59) Has YouTube's "Satisfaction-Weighted Discovery" Actually Changed Anything?<br /> (52:12) The Algorithmic Box: When the Algorithm Punishes Creative Evolution<br /> (54:56) Pivot or Start Fresh? Mike's Plan for Evolving His Channel<br /> (56:46) The Painful Truth of Bleeding Subscribers During a Content Shift<br /> (59:31) Is Paid Promotion a "Poison Pill" for Channel Growth?<br /> (01:05:14) Should Corporate Brands Be on YouTube? (The B2B Trap)<br /> (01:08:41) Humans vs. Brands: Why Relatable Faces Win the Algorithm<br /> (01:13:52) Final Advice for Creators & Where to Find Become the Knight</p>
May 20, 2026
NJCS 17: Marcus Monroe - Interview: His Story and Strategy to Over a Million Followers
<p><span class="ytAttributedStringLinkInheritColor" dir="auto">Can you really build a massive comedy career by bombing on purpose in front of moving subway crowds? If you're Marcus Monroe, at least, the answer is yes.</span></p> <p><span class="ytAttributedStringLinkInheritColor" dir="auto">On this week's episode of The Creators Show, the guys sit down with the well-known subway comedian to talk about his viral characters, the logistics of running a mobile production out of his apartment, and what happened when an anti-Columbus bit almost got him jumped. Marcus also breaks down the behind-the-scenes of his most controversial videos and reveals how he grew into a massively successful creator who uses online insanity and real-time reactions on the subway to fuel his passion for live performing.</span></p> <p><span class="ytAttributedStringLinkInheritColor" dir= "auto"><strong>Want to see more from Marcus?</strong><br /></span><span class= "ytAttributedStringLinkInheritColor" dir="auto">Instagram: marcusjmonroe <br /></span><span class= "ytAttributedStringLinkInheritColor" dir="auto">TikTok: marcusjmonroe</span><span class= "ytAttributedStringLinkInheritColor" dir="auto"> <br /> <br /> <strong>Want to check out our studio and start making your own viral content?</strong> Head over to <a href= "https://www.njcontentstudio.com">our website</a> and let's get started! </span></p> <p><strong><span class="ytAttributedStringLinkInheritColor" dir= "auto">Key Timestamps:</span></strong></p> <p><strong data-path-to-node="3,0,0" data-index-in-node= "0">[00:06:50]</strong> - Welcome to the Studio: Introducing Subway Comedian Marcus Monroe</p> <p><strong data-path-to-node="3,1,0" data-index-in-node= "0">[00:11:15]</strong> - The Reality of Social Media Virality vs. Hitting the Live Stand-Up Stage</p> <p><strong data-path-to-node="3,2,0" data-index-in-node= "0">[00:15:30]</strong> - Finding the Spark: The Origin Story of the First Viral Subway Zombie</p> <p><strong data-path-to-node="3,3,0" data-index-in-node= "0">[00:21:45]</strong> - The Commute Logistics: Leaving the Apartment in Full Costume</p> <p><strong data-path-to-node="3,4,0" data-index-in-node= "0">[00:27:10]</strong> - Engineering the Perfect Flop: Writing Jokes Meant to "Bomb" for Reactions</p> <p><strong data-path-to-node="3,5,0" data-index-in-node= "0">[00:33:25]</strong> - Going Mega-Viral: The Behind-the-Scenes of the Jesus & Devil Videos</p> <p><strong data-path-to-node="3,6,0" data-index-in-node= "0">[00:39:40]</strong> - High-Risk Comedy: The Infamous Christopher Columbus Bit & Near-Fights</p> <p><strong data-path-to-node="3,7,0" data-index-in-node= "0">[00:45:15]</strong> - The Airplane Incident: Getting Blacklisted by Delta for Cooking a Steak in the Toilet</p> <p><strong data-path-to-node="3,8,0" data-index-in-node= "0">[00:51:30]</strong> - Costume Chaos: How to Vacuum Seal an Entire Wardrobe & Scoring Brand Sponsorships</p> <p><strong data-path-to-node="3,9,0" data-index-in-node= "0">[00:57:45]</strong> - Branching Out: Testing Subway Audiences in Chicago, Toronto, and Milwaukee</p> <p><strong data-path-to-node="3,10,0" data-index-in-node= "0">[01:03:10]</strong> - Crowdsourcing Dad Jokes, Facebook Demographics, and Writing a Movie</p> <p><strong data-path-to-node="3,11,0" data-index-in-node= "0">[01:06:45]</strong> - Episode Wrap-Up: Live Show Plugs & Where to Follow Marcus</p> <p><strong data-path-to-node="3,12,0" data-index-in-node= "0">[01:07:05]</strong> - Studio Bonus Audio: Medical Tourism, Turkey Hair Transplants, and Mic Checks</p>
April 27, 2026
NCJS 16: The Traveling Tastebuds - Interview: Building Local Celebrity through TikTok Food Reviews
<p>PJ Johnson knows a little something about good food, smart collaborations and great content!</p> <p>Founder of the wildly popular Traveling Tastebuds, PJ joins us on this episode of The Creators Show to talk about how a love of good eats and a desire to help support his favorite local restaurants during COVID turned into a massively successful social media brand.</p> <p>Is this the best interview in South Jersey?? Of course it is!</p> <p>With hosts John Bertino and Steven Picanza, and special guests PJ Johnson and Shannon McStravock!</p> <p>Want more content? Subscribe to us on YouTube and follow us on Instagram and TikTok!</p> <p>Want more of PJ and The Traveling Tastebuds? Check them out on Instagam, TikTok and YouTube!</p> <p>Want to check out our studio and start making your own viral content? Head over to our website and get started! </p> <p>Timestamps:</p> <p>00:00 – The Legendary "Luna Rosa" Meal & Mixologist Magic</p> <p>08:55 – Welcome to The Creator Show: Intro with PJ & Shannon</p> <p>10:18 – Roots & Romance: From Northeast Philly to a "Creator Love Story"</p> <p>15:45 – The Penn State Pivot: From Computer Science to Food Content</p> <p>19:03 – The Marketing Interview: Using a 100K Follower Resume to Land Grungo Law</p> <p>23:31 – The Secret Sauce: Using Juxtaposition for Brand Memorability</p> <p>26:35 – Awareness vs. Conversion: Scaling a Law Firm through Food Reviews</p> <p>29:07 – Why Memorability is Worth More than Awareness</p> <p>58:50 – "Is This The Best...?": The Psychology Behind a Viral Slogan</p> <p>01:00:17 – Engagement Engineering: Why Your Hook is a Conversation Starter</p> <p>01:11:15 – SEO for Social Media: Captions, Transcripts, and Location Tagging 01:22:48 – The Local Legend: Kid Rip's and the "Chicken Hands" of God</p>
19 total episodes available
Recent guests on NJ Content Studio Show
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