About No Bull, Just Beef - The Small Business Marketing Podcast
Tune into the Spaghetti Agency Podcast for the best in small business marketing. We’re here to tackle social media, content, AI, and ads with a straightforward approach. Join us for episodes filled with practical tips, humour, honest insights, and no fluff. Spaghetti Agency: No Bull, Just Beef. Let’s make marketing exciting and effective, together.
EP 29: Why Word of Mouth Isn’t Enough - Stop Letting Louder Competitors Steal Your Work
Being brilliant at what you do doesn’t guarantee you’ll win the business. Sometimes, the company that gets the work is simply the one that shows up more.
In this episode of No Bull Just Beef, Jo and Todd tackle one of the biggest traps for small businesses: relying too heavily on word of mouth.
They explore why recommendations might get someone through the door, but your marketing is what builds trust, keeps you front of mind and gives people a reason to choose you when they’re finally ready to buy.
From creating consistent content and asking for reviews to avoiding the dreaded feast-and-famine cycle, they look at how to turn a great reputation into a more reliable pipeline of business.
Plus, there are AI poster rants, questionable TikTok purchases, exceptional hospitality, terrible theme-park food and, somehow, a discussion about Crocs.
The takeaway? Do great work so people recommend you—but keep marketing so the right people actually know you exist.
27 Aug 2026
EP 28: AI Search - Has AI Destroyed the Way People Find Your Business?
In this episode of No Bull, Just Beef, Jo and Todd look at how AI is actually changing the way people find businesses — and why abandoning SEO, your website or social media would be a spectacularly bad idea.
They get into why fewer people are clicking through to websites, what GEO and AEO actually mean, how AI decides which businesses to recommend, and why your reviews, social content, website and real-world reputation are becoming more connected than ever.
Plus: why pumping out AI-written blogs won't save you, why you should ask AI what it thinks about your business, Todd's rant about negativity getting all the bloody attention online, and a lovely reminder that sometimes your marketing is working — you just haven't asked the right questions.
The takeaway?
Be useful. Be trustworthy. Understand what your customers actually want. And make sure there’s enough evidence online to prove you’re good at what you do.
The technology is changing.
The fundamentals really aren't.
16 Jul 2026
EP 27: Content Strategy - Stop Creating Content Nobody Asked For
In this episode of No Bull Just Beef, Jo and Todd get into the messy reality of content marketing: why so many businesses freeze, overthink, or post random stuff with no strategy behind it.
They discuss how to stop guessing what to create and start using real customer questions, sales conversations, search data, Google Search Console, AI tools, and plain old common sense to find content ideas that actually matter.
There’s also a proper rant about AI-generated council content, a warning about lazy AI slop, and a reminder that the best content sits where customer interest, search behaviour, and your expertise overlap.
If you’ve ever stared at a blank page wondering what to post next, this one’s for you.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
356,876
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 46 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
35
Social presence
0
YouTube
82
Engagement
60
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