I wanted to create a podcast for those that don't have the time to sit in front of the screen and watch a video on 'how to post on LinkedIn' or 'What should my law firm be writing about?"We are all busy and we need just a few minutes to help us with tips or guidance. My podcasts are designed to do just that, for when you are walking the dog or grabbing a coffee on the way to work.I want you to take away key insights on how to market yourself as a lawyer and your law firm. These will not be 3 hours long, but bite-sized podcasts to help you in your legal career. There might even be some humour and guests from the legal profession popping up from time to time. Enjoy
Publisher
Staxton Digital - Digital Marketing for the Legal Profession
Legal Marketing for Small UK Law Firms: What Works (And What Doesn't)
For many small law firms in the UK, marketing still feels optional something to "get around to" when time allows. But the firms that win treat their digital presence as a core business development engine. Whether you're looking at social media marketing, law firm SEO, website improvements, or content strategy, the question is simple: which activity actually produces clients? In this episode I answer the five questions every small practice asks, using real examples, up-to-date marketing method...
10 Jun 2024
Redefining Innovation: AI’s Role in Shaping the Modern Legal Landscape at Lexpo’24
The legal landscape is undergoing a seismic shift. Traditional practices are giving way to innovative solutions powered by Artificial Intelligence (AI). This transformation is spearheaded by forward-thinking professionals like Reena SenGupta, who famously quipped, "Take your Chief Information Officer (CIO) out of the basement." It's an apt metaphor for the current state of legal technology, suggesting that IT leadership should be at the forefront of strategic decision-making rather than relegated to mere support roles.
24 Aug 2023
Law Firm Branding 14 Mistakes You Can Avoid
Law firm branding, how to avoid 14 key mistakes from your target audience and client's experience. To your client's user experience.
Law firms need to establish their reputation, attract clients, and differentiate themselves from competitors. However, there are several common mistakes that law firms make when it comes to branding.
Listen to this list isn't extensive and there are more aspects to branding within a law firm. These are the most common mistakes I find when speaking with a law firm, who are looking to improve its brand.
16 Feb 2023
6 Sins of Social Media
In the last few weeks, we have seen several social media posts where people have said ‘you shouldn’t post this or ‘This is not appropriate content to share.
Social media can be a bit of a minefield to navigate, with some much content out there it can be easy to simply chuck anything up and wish for the best. I want to make it easy for people in the legal sector to share their content without the fear of upsetting someone.
Listen to my 6 sins to help keep your social media content on the straight and narrow. Of course, you can go outside these areas but remember the golden rule of social media. Once it is out there, there is no taking it back!
16 Feb 2023
How to Brand Yourself as a Lawyer
Marketing yourself on social media can be tricky, especially if you’re in a profession like law where you need to maintain a certain level of decorum and professionalism. But branded content doesn’t have to be all business, all the time.
In fact, some of the best personal branding is done with a touch of personality. Here are some tips on how to brand yourself as a lawyer on social media.
If you found this audio blog useful do share it with your friends and colleagues in the legal sector.
Thank you for listening, subscribe for more legal marketing tips.
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