How to build both your skillset and your mindset to stand out in a noisy market place. Speaking at hip hop artist primarily but this sound advice can be used in anyone who wants more exposure for themselves or their business.
No Cap Branding with the Digital Marketing MBA!
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12 episodes
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Podcast Overview
How to build both your skillset and your mindset to stand out in a noisy market place. Speaking at hip hop artist primarily but this sound advice can be used in anyone who wants more exposure for themselves or their business.
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🇺🇲
Publishing Since
8/19/2019
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Recent Episodes
November 12, 2020
Wendy Day Interview - Music Business & Marketing Masterclass
<p>If you don't know her....you don't take the rap game seriously. 🤷♂️</p> <p>I can't do her justice in this little description but just a brief FYI:</p> <p>Wendy is a mentor and consultant for hip-hop artists. In about 1992, she founded the not-for-profit organization Rap Coalition, helping artists navigate the industry more advantageously. </p> <p>She also operates the music-consulting company PowerMoves, which advises artists and independent record labels on options without sponsorship by a major record label. PowerMoves also helps artists gain direct investors apart from record labels.</p> <p>She authored the book How to Get a Record Deal 📘</p> <p>She negotiated Cash Money's 30 million dollar deal. 💰</p> <p>She negotiated David Banner's 10 million dollar deal tax 💰</p> <p>Also negotiated for Twista, Eminem, and Master P just to name a few 💰</p> <p>Day organized the 1997 Rap Olympics, whereby Eminem, invited by Day via his demo tape Infinite to perform, gained an Interscope Records deal. 📀</p> <p>Day also assisted Lil Wayne, B.G., Juvenile, the Hot Boys, C-Murder, Fiend, Do or Die, Boosie, Webbie, David Banner, Ras Kass, Trouble, and Young Buck, among others.</p> <p>Altogether, Day's clients have sold over $1 billion of sound recordings 💲💲💲💲</p> <p>This is a private Zoom call where members of the SEM The Label artist community were able to ask Wendy questions directly. She was so generous with her time and gave us over 2 hours! It was a master class in the music business for sure. We are forever grateful. </p> <p>This video contains roughly the first hour where I interviewed Wendy. It contains an incredible amount of information on music marketing strategies in 2020.</p>
January 4, 2020
Kohrey Da Savior Interview - Spotify, Tiktok, Chartmetric & Music Marketing
<p>Music Marketing interview with Kohrey da Savior where we discuss Spotify data, Spotify scams, Tiktok, Chartmetric, and more!</p>
December 14, 2019
Interview with Chris Schwartz: Ruffhouse Records Founder & CEO About His Book & The Music Business
<p><strong>Approximately the first 34 minutes are about Chris, his book, Ruffhouse Records, and old school hip hop from Schoolly D to the Fugees. The second half of the interview we dive into music business advice for artist.</strong></p> <p><strong>Chris’s Book:</strong></p> <p><a href="https://amzn.to/2Pwn5KE"><u><strong>Ruffhouse: From the Streets of Philly to the Top of the '90s Hip-Hop Charts</strong></u></a></p> <p><strong>Mentioned Book:</strong></p> <p><a href="https://amzn.to/2PBSAmB"><u><strong>The History of Gangster Rap: From Schoolly D to Kendrick Lamar</strong></u></a></p> <p><strong>Songs mentioned:</strong></p> <p><strong>Coolin in Cali (audio) - 7A3</strong></p> <p><a href="https://www.youtube.com/watch?v=lmBIW-XRs7c"><u><strong>https://www.youtube.com/watch?v=lmBIW-XRs7c</strong></u></a></p> <p><strong>The Piper (Video) - Cheeba</strong></p> <p><a href="https://www.youtube.com/watch?v=u-OEmg0bi7I"><u><strong>https://www.youtube.com/watch?v=u-OEmg0bi7I</strong></u></a></p> <p><strong>Typical American (Video ) - The Goats</strong></p> <h1><a href="https://www.youtube.com/watch?v=N_F2FDpU1mM"><u><strong>https://www.youtube.com/watch?v=N_F2FDpU1mM</strong></u></a></h1> <p><strong>Mentioned Stories::</strong></p> <ul> <li><strong>Chris swiping Schoolly D’s phone number from a rolodex</strong></li> <li><strong>Schoolly D and Chris become neighbors</strong></li> <li><strong>The Goats received more fan mail over a 15 year period than all the other Ruffhouse label mates combined.</strong></li> <li><strong>You can be dropped by the Amercian branch of a label and still have huge success overseas.</strong></li> <li><strong>Wyclef Jean taking off all his clothes and performing in his boxers during an office audition.</strong></li> <li><strong>Music Business advice for artist:</strong></li> <li><strong>In the era of mumble rap, does great song writing still matter?</strong></li> <li><strong>If you aren’t creating your own market, you’re just following.</strong></li> <li><strong>The greatest way to perfect the craft of songwriting (or anything really) is to network with other songwriters.</strong></li> <li><strong>Don’t torture people you want to connect with by spamming them with your music.</strong></li> <li><strong>His label never got a demo in the mail and signed that artist.</strong></li> <li><strong>The secret is YOUR NETWORK!</strong></li> <li><strong>Less is more. Don’t send a demo with 14 or 18 songs. No one has time for that. Send 2 bangers.</strong></li> <li><strong>Make sure you send a photo or video with the demo.</strong></li> <li><strong>You have to sell the label before you every sell to the general public.</strong></li> <li><strong>Major distributors are looking for 20 to 30 million hits on streaming/social media/YouTube.</strong></li> <li><strong>Get Online to Get Offline. The entertainment business is a relationship business.</strong></li> <li><strong>We are a singles driven music culture. Singles not albums.</strong></li> <li><strong>The missing element of A&R. Man artist haven’t developed live show skills in this era.</strong></li> <li><strong>Touring companies are creating small venues in order to develop artist.</strong></li> <li><strong>Put together a focus group!</strong></li> <li><strong>Matthew Knowles holds a grudge.</strong></li> <li><strong>Will AI put beatmakers, producers, and musicians out of work?</strong></li> <li><strong>Chris online:</strong></li> <li><strong>Instagram.com/ruffnationrecordsoffiicial</strong></li> <li><strong>Side bars into a story about Chuck D sitting outside of Schoolly D’s house for two hours!</strong></li> <li><strong>Who is coming out on RUFFNATION:</strong></li> </ul>
12 total episodes available
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